Case Study: Programmatic Analyst
\nAs a next step in the interview process, we are asking qualified candidates to complete a case
\nstudy. The purpose for this case study is to get a high-level understanding of how you think
\nabout approaching data and drawing insights from it. You can use any format you would like
\nto formulate your response (word, PowerPoint). Do not limit your deliverable based on
\nexisting Everyday Health Group knowledge or in-depth understanding of our websites anything is fair game!
\nIf you have any questions or problems completing this case, please reach out so we can figure
\nout a solution together.
\nPrompt
\nBaby Info Inc. monetizes two sites with advertisements: Baby Digest Weekly and Baby
\nNames Catalog. In order to fulfil delivery quotas to their advertising partners, ads must be
\ndelivered to both sites with consistency so that users are viewing the ads on a regular basis
\nand spend is relatively evenly distributed throughout the advertising campaign.
\nYou have received an email from your client, who has informed you that there seems to be a
\nsudden lack of advertising delivery with the Q2 campaign. As a data-driven analyst, you have
\npulled data for the two websites their ads appear on to try to validate the client\u2019s claim, and
\ngain context around this occurrence. What does this data tell you about ad delivery?
\nSome questions to help guide your analysis:
\n\uf0b7 What types of visualizations would you use to gather trends in this data?
\n\uf0b7 What cuts of data would you look at to gain additional context in the data?
\n\uf0b7 What additional data would you potentially want to gather and analyze to further
\nunderstand the issue?<\/p>\n","protected":false},"excerpt":{"rendered":"
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