Managing Innovation Assessment
\nSubmission date: By 2pm 10th of January 2022
\nThe module is assessed (100%) by an individual report (maximum 3,000 words +
\n10%). The report should be comprised of the following three sections:
\n1. Theoretical Explanation. Describe, in detail and in your own words, one or two
\ninnovation theories covered in the module. Deep knowledge of one major
\ninnovation theory will be enough as a basis for a high mark, and you should not
\nchoose more than two innovation theories.
\n2. Theory Application. Apply your chosen theory (or theories) to explain one or
\nmore products and\/or services for your selected organisation. You may also wish
\nto use your chosen theory to explain how these product\/services evolved.
\n3. Future Development. Apply your chosen theory (or theories) to recommend
\npossible future development pathways of your products or services for your
\nselected organisation.
\nInstructions for assessment
\nChoose one from the following list of organisations for your assignment:
\nA. Amazon
\nB. Alibaba
\nC. Tesla
\nD. Bohoo
\nE. Terracycle
\nFormative work in weekly seminars will guide you through the analytical techniques
\nand processes required to complete the task.
\nWhat is an Innovation Theory
\nFor the purposes of this report, you can consider an innovation theory to be any
\ntheory, or framework, covered in the coursework. As such, you could use \u2013 Theories:
\nBlue Ocean Strategy and Disruptive Innovation Theory.
\nFrameworks: Business Process Reengineering, Business Model Canvas,
\nknowledge conversion (SECI), knowledge creation, any of the 55 business models.
\nDo not use the strategy tools covered in week 2 [Essay writing service – your education, our expertise: Get any assignment done with our professional essay writers before your deadlines – Zero AI, Human experts and Fast delivery.] as these were for revision.
\nHow will your work be assessed?
\nThe indicative marking scheme for your report is as follows.
\n1. Theoretical Explanation (30%): Section 1 as highlighted previously. Range and
\nunderstanding of sources, synthesis and focus on relevant ideas.
\n2. Theory Application (25%): Section 2 as highlighted previously.
\nOrganisation\/coherence of argument, support through examples, details,
\nquotations, and references, critical approach.
\n3. Future Development (20%): Section 3 as highlighted previously.
\nOrganisation\/coherence of argument, support through examples, details,
\nquotations, and references, critical approach.
\n4. Imagination (15%): Evidence of creativity and foresight in reflecting on course
\nmaterials and articulating a novel and interesting picture of the student\u2019s
\ninnovation.
\n5. Presentation (10%): Length, use of academic conventions, grammar,
\nparagraphing, layout, proofreading.
\nThis marking scheme is merely indicative and will not be held to rigidly in assessing
\nstudents\u2019 reports. Your final mark for your report will be presented as an un-weighted
\nmark out of 100%
\nYour work will be assessed by a subject expert. Feedback will be given in the
\nTurnitin\/Grademark system with script comments plus overall points. When you
\naccess your marked work it is important that you reflect on the feedback so that you
\ncan use it to improve future assignments.
\nIn this report, high marks come from using innovation concepts and analysis from the
\nmodule clearly applied to the organisation. Harvard referencing, a professional report
\nstyle plus appropriate diagrams\/tables are also required.
\nYour assignment should have a maximum word limit of 3000 words (+10%),
\nexcluding references and any appendices, tables, and\/or diagrams. There is no
\nminimum word count for this report as the exercise is for you to write as concisely as
\npossible to communicate your argument.
\nMarks will be awarded for your ability to integrate, in a relevant way in your essay,
\nsome of the principal literature, theories, models, and frameworks of innovation from
\nthe module. Marks will also be awarded for your imaginative use of concepts from
\nwithin and beyond the innovation literature to explain and predict the development of
\nyour chosen innovative products, services, or processes.
\nAssignment submissions.
\nThe Business School requires a digital version of all assignment submissions. These
\nmust be submitted via Turnitin on the module\u2019s Moodle site. They must be submitted
\nas a Word file (not a pdf) and must not include scanned in text or text boxes. They
\nmust be submitted by 2pm on the given date. For further general details on
\ncoursework preparation refer to the online information via StudentZone.
\nIf you cannot submit a piece of work and wish to submit Mitigating Circumstances,
\nthe University Mitigating Circumstances Policy can be found on the University
\nwebsite \u2013 Mitigating Circumstances Policy
\nMarking and feedback process
\nBetween you handing in your work and then receiving your feedback and marks
\nwithin 20 days, there are a number of quality assurance processes that we go
\nthrough to ensure that students receive marks which reflects their work. A brief
\nsummary is provided below:-
\n\u2022 Step 1 \u2013 The module and marking team meet to agree standards, expectations
\nand how feedback will be provided.
\n\u2022 Step 2 \u2013 A subject expert will mark your work using the criteria provided in the
\nassessment brief.
\n\u2022 Step 3 \u2013 A moderation meeting takes place where all members of the teaching
\nand marking team will review the marking of others to confirm whether they agree
\nwith the mark and feedback.
\n\u2022 Step 4 \u2013 Work at Levels 5 and 6 then goes to an external examiner who will
\nreview a sample of work to confirm that the marking between different staff is
\nconsistent and fair.
\n\u2022 Step 5 \u2013 The Office process your mark & feedback & it is made available to you.
\nResit instructions to Students
\nIf you need to resit this assessment, the requirements are as follows:
\nYou are required to re-work your original submission in line with the original
\nassessment brief and criteria. Your re-submission must address the feedback
\ncomments provided by the marker on the original submission. You should provide a
\nsummary of the marker\u2019s original feedback from your first submission together with a
\ncommentary [between 400 and 500 words) that explains how your revisions improve
\nthe original submission by addressing the original feedback.
\nIn brief your re-sit submission MUST include:
\n\u2022 A summary of the original feedback,
\n\u2022 A reflective account [400-500 words] detailing how your revisions have
\naddressed the feedback, and
\n\u2022 The reworked assignment<\/p>\n
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