Running head: Project ! 1<\/p>\n
Product<\/p>\n
The product is an educational resources app and it is branded as EdApp. With the<\/p>\n
advancement in technology in the recent past and the growth of internet across the world, virtual<\/p>\n
platforms have developed. The pandemic also contributed to people adopting the new lifestyles<\/p>\n
of engaging online activities and practices. One of the areas in which the use of online<\/p>\n
transactions has intensified is education with schools and learning institutions adopting the new<\/p>\n
norm of teaching their students through online platforms (Batra & Arora, 2020). However, the<\/p>\n
change in these patterns has resulted into disparities in education sector thus a need to develop a<\/p>\n
solution that gives all students and stakeholders including the less-privileged equal opportunities<\/p>\n
to access resources. EdApp is an app that can be downloaded from app store in using either the<\/p>\n
android app station or the iOS app station depending with the operation system of the device<\/p>\n
used. The app provides education services for students and stakeholders from lower grades all<\/p>\n
the way to stakeholders in institutions of higher learning.<\/p>\n
As an educational online platform, EdApp provides unique services and products to<\/p>\n
customers throughout the world. EdApp delivers innovative services to help low-income students<\/p>\n
acquire access to higher education. There must be an internet platform that can be used by the<\/p>\n
target demographic in order for this strategic goal to be met. User-friendliness and completeness<\/p>\n
of information for the intended audience are key components of this process. An important<\/p>\n
consideration is the product’s ability to adapt to the needs of its customers. In order to help high<\/p>\n
school students who are planning to attend college, EdApp has created a one-stop shop of<\/p>\n
Project ! 2<\/p>\n
information and resources. This includes information about colleges and universities, as well as<\/p>\n
financial Helpance and other sorts of support.<\/p>\n
Target customers<\/p>\n
Target customer: The EdApp app product serves five classes of customers, all of whom<\/p>\n
work in the education industry. The first classification or customer segment are individuals who<\/p>\n
are in lower grades or elementary schools. The app offers teaching and learning resources for<\/p>\n
teachers and students in the elementary school level. The second customer segment served by the<\/p>\n
app include students and teachers in high schools or those past elementary level. College and<\/p>\n
university students are included in the third group of potential clients. Higher education students<\/p>\n
who want tutorials and notes on a variety of disciplines and courses fall into this category.<\/p>\n
Education mentors constitute the fourth customer segment served by the EdApp. In order to help<\/p>\n
students, these are people who have excelled in a variety of fields. The target client must fill out<\/p>\n
a form verifying their status as a mentor in order to be eligible for this class of customers. This is<\/p>\n
done to ensure that the company maintains high ethical standards and that pupils receive accurate<\/p>\n
information. Sponsors, either individuals or organizations, are the fifth group of consumers. They<\/p>\n
grant scholarships to underprivileged kids or students who perform very well and desire to have<\/p>\n
their higher education in institutions oversee. The main aim is to link such sponsors and students<\/p>\n
across the world and build a society where people interact across the world as a global<\/p>\n
community.<\/p>\n
Appropriateness of the product to the customers: One of the features of EdApp is that<\/p>\n
the platform has been optimized for ease of use. As a web platform, the product is able to reach<\/p>\n
Project ! 3<\/p>\n
and serve its intended audience. As a result, the target audience will have to visit the website and<\/p>\n
choose what they want to purchase. Because of this, EdApp is simple and user-friendly so that<\/p>\n
potential customers can quickly and easily find what they are looking for. EdApp has a high<\/p>\n
mobile compatibility if it improves user-friendliness. Using a smartphone or other mobile device,<\/p>\n
the target audience will be able to effortlessly access the online platform\u2019s information and<\/p>\n
services. To further improve the user experience, well-thought-out content is another<\/p>\n
consideration. EdApp provides a wide range of services, including information, finance, and<\/p>\n
mentorship. Each of the three service lines are well-organized such that users can quickly access<\/p>\n
their selected service without having to navigate through the entire service line. In order to make<\/p>\n
the content more easily accessible. EdApp has extensions that empower users to create filters<\/p>\n
according to their specific preferences. Confidentiality of information is the other priority held<\/p>\n
by EdApp. In order to give customers peace of mind when disclosing personal information.<\/p>\n
EdApp has several security measures aimed at enhancing confidentiality. Client data is protected<\/p>\n
from unauthorized parties by implementing advanced information technology security measures<\/p>\n
(Nik et al, 2020).<\/p>\n
Competition<\/p>\n
Competitors: The app product faces competition from several global players all of which<\/p>\n
have already established market shares in given regions. One of the competitors is Quizlet which<\/p>\n
allows teachers and students to develop study sets on many topic (sample nursing essay examples by the best nursing assignment writing service)s which are then available to<\/p>\n
other users if needed. The second competitor the app product faces is Brain Pop. This is a one-<\/p>\n
stop-shop educational app that allows the users to access interactive quizzes, games and<\/p>\n
Project ! 4<\/p>\n
animated educational videos. The app is designed for kindergarten kids through grades and offers<\/p>\n
lessons and education materials in English, French and Spanish. The third competitor is Evernote<\/p>\n
which focuses more on business-related topic (sample nursing essay examples by the best nursing assignment writing service)s and project ( help with nursing paper writing from experts with MSN & DNP degrees) management. This app offers stiff<\/p>\n
competition particularly for the higher education customer segment (Nik et al, 2020).<\/p>\n
Competitive advantage: All the competitors have specific services offered to the target<\/p>\n
market. However, in all the highlighted competitor, none offers an inclusive package similar to<\/p>\n
what is offered by EdApp. This is the main source of competitive advantage for EdApp product.<\/p>\n
EdApp has education materials for elementary, high school, college and university level as well<\/p>\n
as mentorship and a platform for scholarships making it more than a one-stop-shop but a mega<\/p>\n
facility all enclosed in a software.<\/p>\n
Challenges and solutions<\/p>\n
Proving EdApp’s feasibility is one of the difficulties in launching the product on the<\/p>\n
market. It is one thing to amass enough evidence to prove the product’s legitimacy. In addition,<\/p>\n
there is that need that the product to be exciting and appealing but not so disruptive that it sets<\/p>\n
false expectations. In order for consumers to accept a brand’s new strategy, it cannot suddenly<\/p>\n
change course. Prototyping a concept to see if it holds up to scrutiny might yield insights on how<\/p>\n
to best present a product to customers in a way that inspires them to buy.<\/p>\n
Another challenge is setting the initial price. It can be difficult to figure out how much a<\/p>\n
product like EdApp should cost when it first goes on sale. The moment the parent company start<\/p>\n
charging too much for the product, there will be loss of customers. When charging too little,<\/p>\n
businesses risk losing out on revenues, as well as causing the product’s market value to stagnate.<\/p>\n
Project ! 5<\/p>\n
The goal of pricing is not to locate the most expensive item at which a customer will be willing<\/p>\n
to pay. It is all about figuring out what pricing points entice customers to make a purchase via the<\/p>\n
research process. In addition, these factors include how much legwork the marketing materials<\/p>\n
will need to perform, what existing products can serve as reference points, and what bottom-line<\/p>\n
price points inspire versus dissuade. What potential customers will pay for the services is limited<\/p>\n
by all of these variables, which are both practical and analytical.<\/p>\n
Finally, getting clients interested in the new product is a huge challenge. Although a<\/p>\n
consumer’s money may be interchangeable, they can only spend each dollar once. The only way<\/p>\n
people purchase or download or subscribe to the new EdApp product is if they stop buying<\/p>\n
something else. Finding a way to get them to do that poses a great challenge. Initial customer<\/p>\n
feedback and follow-up data are critical in identifying market gaps so that business product and<\/p>\n
marketing strategies can be fine-tuned to better serve the target audience. Using these kinds of<\/p>\n
tools, organizations may get a clearer picture of what their customers want and what they are<\/p>\n
likely to buy.<\/p>\n
Marketing plan<\/p>\n
Integrated marketing channel will be used as the main tool in promoting the new product.<\/p>\n
There must be an integrated marketing plan for EdApp to effectively communicate the brand<\/p>\n
message across all of its platforms of communication. Customers can expect a consistent<\/p>\n
experience across all of a product’s touchpoints when integrated marketing is used. Customers<\/p>\n
and target audience members may regard the brand as disjointed and fragmented if the marketing<\/p>\n
approach is not adequately integrated (Schultz, 2020, p.25)<\/p>\n
Project ! 6<\/p>\n
Under Integrated Marketing Communication, a variety of marketing techniques will be<\/p>\n
employed. Digital marketing strategies such as search engine optimization (SEO) might be used<\/p>\n
(SEO). Digital marketing relies heavily on search engine optimization (SEO), given that<\/p>\n
individuals conduct trillions of searches each year, many of which have a commercial intent<\/p>\n
(Bhandari and Bansal, 2018, p.27). In addition to other forms of advertising, search is employed<\/p>\n
as a key source of web traffic by brands. Gaining visibility and a higher position in search results<\/p>\n
can have a significant impact on your business’s financial performance. In addition, social media<\/p>\n
channels including Facebook, Twitter, and Instagram will be utilized. Social media can be an<\/p>\n
effective marketing tool when attempting to reach a demographic dominated by adolescent<\/p>\n
consumers. EdApp will also use mass media as part of its marketing strategy. Brand awareness is<\/p>\n
a primary goal of this campaign, which aims to connect with the parents and other education<\/p>\n
stakeholders. With the help of mass media, even low-income parents can benefit from this<\/p>\n
strategy as they can easily access and understand what EdApp offers through adverts made using<\/p>\n
mass media such as Tv and radio.<\/p>\n
Project ! 7<\/p>\n
Reference<\/p>\n
Batra, S., & Arora, A, 2020. Adoption of ecommerce in MSME sector. PalArch’s Journal of<\/p>\n
Archaeology of Egypt\/Egyptology, 17(9), 5701-5710.<\/p>\n
Bhandari, R.S. and Bansal, A., 2018. Impact of search engine optimization as a marketing<\/p>\n
tool. Jindal Journal of Business Research, 7(1), pp.23-36.<\/p>\n
Bishen, R., 2019. A study on Emotional Marketing Practices. Journal of HR, Organizational<\/p>\n
Behaviour & Entrepreneurship Development, 2(3), pp.1-8.<\/p>\n
Project ! 8<\/p>\n
Li, J., Zhang, J., Qu, F., & Zhao, Y, 2018. The Influencing Factors Model of Cross-Border<\/p>\n
Ecommerce Development: A Theoretical Analysis. In Wuhan International Conference on<\/p>\n
e-Business. Association For Information Systems.<\/p>\n
Nik Mahmud, N. N. A., & Othman, A. A, 2020. Effectiveness of ecommerce infrastructure<\/p>\n
towards purchase intention among STML Students in UUM. In Symposium on<\/p>\n
Technology Management and Logistics (STML Go Green) 2019: Operations<\/p>\n
Management, Volume 1 (Vol. 1, No. 30, pp. 103-105). Universiti Utara Malaysia.<\/p>\n
Schultz, D.E., 2020. From Advertising to Integrated Marketing Communications. In A Reader in<\/p>\n
Marketing Communications (pp. 10-40). Routledge.<\/p>\n
—————-<\/p>\n
Project! 1 is the running head.<\/p>\n
Product<\/p>\n
EdApp is the name of the product, which is an educational resources app. With the help of<\/p>\n
With recent technological advancements and the global expansion of the internet, virtual reality has become a reality.<\/p>\n
platforms have progressed. People also adopted new lifestyles as a result of the pandemic.<\/p>\n
a variety of interesting online activities and practices One of the areas where the use of the internet can be beneficial is in the field of education.<\/p>\n
Education has seen an increase in transactions, with schools and learning institutions adopting the new system.<\/p>\n
teaching their students via online platforms has become the norm (Batra & Arora, 2020). Nonetheless, the<\/p>\n
Changes in these patterns have resulted in educational disparities, necessitating the creation of a new system.<\/p>\n
solution that provides equal opportunities to all students and stakeholders, including those who are less fortunate<\/p>\n
to gain access to resources EdApp is<\/p>\n","protected":false},"excerpt":{"rendered":"
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