Each student will submit a 10-12 page paper outlining their chosen country. The following sections should be included in the final paper:<\/p>\n
\u00b7 Title page (does not count toward page requirement)<\/p>\n
\u00b7 Table of Contents (does not count toward page requirement)<\/p>\n
\u00b7 Executive Summary<\/p>\n
\u00b7 General Description of the Country: general overview, population, relevant trade statistics, top 2 imports and exports<\/p>\n
\u00b7 Economic Environment: Per capita income\/average household income, income distribution, general state of the economy, the significance of these economic aspects for marketing in this country<\/p>\n
\u00b7 Cultural Environment: language(s) spoken, religion(s) prominent, specific aspects such as customs, business practices, etc, and how these cultural aspects affect marketing in this country<\/p>\n
\u00b7 Political\/Legal Environment: general political system and climate, various laws applying to trade, customs regulations, tariffs, etc. How do these factors affect marketing within this country?<\/p>\n
\u00b7 Financial Environment: currency(ies) being used, exchange rates with respect to the U.S. dollar. How do these aspects affect marketing within this country?<\/p>\n
\u00b7 Nature of Infrastructure: General description of infrastructure (presence and quality of road, rail, and air transportation; communication systems, advertising agencies, retail outlets, etc), Internet infrastructure (percentage of population with Internet access), and how will the infrastructure affect marketing programs to this country?<\/p>\n
\u00b7 Conclusion: Based on your answers to the above, would you recommend Campbellsville University begin marketing its programs in the country you have selected? Justify your answer.<\/p>\n
\u00b7 Reference page (does not count toward page requirement.<\/p>\n
A grading rubric will be provided for this assignment.<\/p>\n
—–<\/p>\n
Each student will write a 10- to 12-page paper outlining their country of choice. In the final paper, the following sections should be included:<\/p>\n
Page 1 of the title (does not count toward page requirement)<\/p>\n
Table of Contents is a table of contents that lists the contents of a book (does not count toward page requirement)<\/p>\n
Summary of Executive Summary<\/p>\n
a general overview of the country, its population, relevant trade statistics, and the top two imports and exports<\/p>\n
Economic Environment: Per capita income\/average household income, income distribution, general economic state, and the importance of these economic aspects for marketing in this country.<\/p>\n
Language(s) spoken, religion(s) practiced, and specific aspects such as customs, business practices, and so on, as well as how these cultural aspects affect marketing in this country<\/p>\n
Political\/Legal Environment: general political system and climate, various trade laws, customs regulations, tariffs, and other factors. How do these work?<\/p>\n","protected":false},"excerpt":{"rendered":"
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