A SSESSMENT 3 BRIEFSubject Code and Title MKT600\/MKTG6002
\nA SSESSMENT 3 BRIEF
\nSubject Code and Title MKT600\/MKTG6002 Marketing
\nAssessment 3 Presentation on Sustainable Marketing
\nIndividual\/Group Individual
\nLength Face to Face students will present on their scheduled date in class.
\nOnline students will submit a 5-minute video recording.
\nLearning Outcomes This assessment addresses the following subject learning outcomes:
\nd) Reflect on the ethical issues associated with organisations marketing practices.
\nSubmission For 12 weeks delivery \u2013 due on Sunday at 11:55 pm (AEST\/AEDT) by the end of the week 11.
\nFor 6 weeks (intensive) delivery \u2013 due on Sunday at 11:55 pm by the end of the week 6.
\nWeighting 20%
\nTotal Marks 20 marks
\nObjectives:
\n\u2022 To enhance a clear understanding of the importance of contemporary issues surrounding sustainability and their implications in marketing practices in the modern era;
\n\u2022 To provide an overview of sustainable marketing theory and their applications to marketing strategies;
\n\u2022 To develop appreciation about the importance of sustainable marketing practices;
\n\u2022 To critically analyse relevant stakeholders and factors associate with and their role in ethical marketing practices of an organisation.
\nHow the assessment fits into the subject\/course:
\nMarketing in the 21st Century has profoundly evolved and has been a critical component of business organisations. While the design of marketing plan is integral to business organisation to drive business growth, there is a strong call for marketing organisations to operate responsibly, considering both environment and social responsibilities in marketing practices. This assessment aims to develop an understanding and appreciation about the importance of social responsibilities of marketing.
\nLinkages between Assessments 1, 2 and 3:
\nAssessment 3 is NOT intricately linked to the assessments 1 and 2. However, the assessments 1 & 2 provide students with a thorough understanding of marketing theories and practices, and therefore, build the foundation for the assessment 3. You MUST continue working on the same Business Case provided on Blackboard that you have worked in the assessment 1 and 2 for the assessment 3 presentation on sustainable marketing.
\nInstructions:
\nThis assessment builds on your understanding of sustainable marketing as well as ethical and environmental considerations of marketing practices. F2F students should present their presentation in class on their scheduled date to be considered for grading. Your learning facilitator will confirm the date and time of your presentation. The online students need to record a 5 \u2013 10minute video. Your video should capture both your face and your power point slides. In your presentation you should address following topic (sample nursing essay examples by the best nursing assignment writing service)s:
\n\u2022 Demonstrate your understanding about ethical consideration in marketing practices;
\n\u2022 Demonstrate your understanding about social and environmental responsibilities in marketing practices;
\n\u2022 Present the content to engage your audience;
\n\u2022 Your communication skills including the use of audio-visual tools, eye contact, engagement with the content, flow of the discussion, gesture and posture etc. will be taken into consideration while grading.
\nScenario:
\nThe scenario in assessment 1 and assessment 2 is not relevant to this assessment. You are required to critically evaluate the sustainable marketing practices of the same Business Case (provided on Blackboard) that you have worked on in the assessment 1 and 2 and recommend strategies related to sustainable marketing practices for the senior management of your organisation. Tasks:
\nThis assessment requires you to demonstrate understanding of contemporary issues of sustainable marketing (e.g. hunger, poverty, food security etc.), as there is a strong call for marketing organisations to practise a responsible marketing. Based on your research on this topic (sample nursing essay examples by the best nursing assignment writing service), you should present sustainable marketing practices of your organisation that include:
\n1. The issues of socially responsible marketing (ethical consideration);
\n2. The issues of environmentally responsible marketing;
\n3. Both F2F and online students should prepare a 5\u201310-minute PowerPoint presentation of the Business Case given on blackboard in accordance with the broader issues of sustainability. F2F students should present in class on their scheduled date and time. Online students should present their PowerPoint in a 5\u201310-minute video recording and submit both the PowerPoint and video recording following the assessment 3 submission link in the Blackboard.
\nSubmission Instructions:
\nSubmit your assessment via the Assessment link in the main navigation menu in the Blackboard in MKT600\/MKTG6002 Marketing subject. F2F students\u2019 failure to present in class as scheduled by your Learning Facilitator and upload your presentation in the Blackboard within the deadline failure to do so will result in excluding your presentation from grading. Online students need to upload their PowerPoint and the video recording. The video MUST capture you and your PowerPoint slides.
\nMarking Rubric: Assessment 3
\nAssessment Attributes Fail (Unacceptable) 0-49% Pass
\n(Functional)
\n50-64% Credit
\n(Proficient) 65-74% Distinction
\n(Advanced)
\n75 -84% High Distinction
\n(Exceptional)
\n85-100%
\nArticulation
\n50% Presentation has poor or illogical structure or flow.
\nLittle variation in tone
\nand intensity
\nMinimal audience
\nengagement
\nTiming of the delivery poor
\nPresentation is confusing. The idea is hard to decipher. Presentation is generally logically structured and flows adequately.
\nSome variation in tone and intensity
\nSome audience
\nengagement
\nTiming delivery
\nreasonable
\nSome parts of the presentation are confusing the audience. Presentation has logical structure and flow.
\nVariation in tone and
\nintensity
\nGood audience engagement
\nGood timing during the
\ndelivery
\nThe presentation is engaging the audience. Presentation is presented in a very logical way, with an advanced level of structure and flow.
\nVariation in tone and intensity is advanced
\nVery good audience
\nengagement
\nVery good timing during
\nthe delivery
\nThe presentation is engaging the audience. Presentation is in an exceptionally logical way, with excellent structure and flow.
\nVariation in tone and intensity is highly advanced
\nExcellent audience engagement
\nExcellent timing in the delivery
\nIt is delivered within the time limit.
\nThe presentation is engaging the audience and stimulates fresh thoughts.
\nMKTG6002\/MKT600-Assessment3_ Presentation on Sustainable Marketing
\nPage 5 of 6
\nRecognises ethical and moral issues accompanying marketing practices
\n50%
\nDifficulty in formulating own opinion and lack of recognition of ethical principles and competing interests.
\nDoes not clearly demonstrate moral- ethical reasoning.
\nDifficulty in justifying conclusions based on moral-ethical principles but recognises different viewpoints.
\nConclusions are justified based on moral-ethical principles.
\nFormulates and justifies conclusions based on moral-ethical principles.
\nCan recognise the competing interests in arguments and identify ethical issues embodied in them.
\nUses ethical principles to identify competing interests and views.
\nSophisticated understanding of the ethical and moral positions.
\nWell-articulated viewpoint based on moral-ethical reasoning.
\nMKTG6002\/MKT600-Assessment3_ Presentation on Sustainable Marketing
\nPage 5 of 6<\/p>\n
——-<\/p>\n
A SSESSMENT 3 SUMMARY MKT600\/MKTG6002 is the subject code and title.
\nA SSESSMENT 3 SUMMARY<\/p>\n
MKT600\/MKTG6002 Marketing Subject Code and Title<\/p>\n
Presentation on Sustainable Marketing (Assessment 3)<\/p>\n
Individual versus group<\/p>\n
Face to Face students will present in class on their designated date.<\/p>\n
Students will record a 5-minute video and submit it online.<\/p>\n
Learning Objectives The following subject learning outcomes are addressed in this assessment:<\/p>\n
d) Consider the ethical implications of an organization’s marketing practices.<\/p>\n
Submission For a 12-week delivery, it’s expected by the end of week 11 on Sunday at 11:55 p.m. (AEST\/AEDT).<\/p>\n
For a 6-week (intense) birth \u2013 due by the end of the week on Sunday at 11:55 p.m.<\/p>\n
a 20 percent weighting<\/p>\n
20 points in total<\/p>\n
Objectives:<\/p>\n
\u2022 To have a better awareness of the significance of contemporary environmental issues.<\/p>\n","protected":false},"excerpt":{"rendered":"
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