Final Assignment
\nThis is an individual task. The student must submit it as a report.
\nImagine this scenario: You are the marketing chief of the brand of your choice in the entertainment industry. The revenue has gone down by 30% and you are losing clients. You know that an excellent social media marketing plan can prevent losing more clients and help the company to expand in its market. Elaborate a complete social media marketing plan explaining your strategy.
\nThe social media marketing plan has to cover:
\n\u2022\tCover
\n\u2022\tTable of Contents
\n\u2022\tIntroduction: Brief overview of the selected brand.
\n\u2022\tGoals and Objectives of the social media marketing plan
\n\u2022\tSocial Media Presence (Where is the brand now and which tone are you aiming for?)
\n\u2022\tSocial Media Listening (Identify your main competitors and the influencers of your market. Where are you situated in relation to them?)
\n\u2022\tTarget
\n\u2022\tCompetitive analysis
\n\u2022\tNew Actions and new strategies
\no Create one content as an example
\no Select the platforms and the resources o Stablish the schedule
\n\u2022\tConclusions and Assessment (How will you evaluate the strategies?)
\n\u2022\tBibliography
\nNow that you have elaborated the plan, you must obtain the green light from the CEO of the company. You will do a 5-minute presentation explaining the plan.
\nThe presentation must include the brief overview, goals and objectives, competitive analysis, new actions and strategies and the conclusions. Be ready to answer all the questions that the CEO of the company (in this case, the professor) may have about your social media marketing plan.<\/p>\n
Formalities:
\n\u2022\tWordcount: 2500- 3000 words.
\n\u2022\tCover, Table of Contents, References and Appendix are excluded of the total wordcount.
\n\u2022\tFont: Arial 12,5 pts.
\n\u2022\tText alignment: Justified.
\n\u2022\tThe in-text References and the Bibliography have to be in Harvard\u2019s citation style.<\/p>\n
——-<\/p>\n
The Final Project<\/p>\n
This is a one-on-one task. It must be submitted as a report by the student.
\nConsider the following scenario: You are the marketing director of the entertainment industry’s brand of your choice. You’ve lost 30 percent of your sales and are losing clients. You already know that a good social media marketing strategy may help a firm retain more customers while also expanding its market. Create a comprehensive social media marketing strategy that explains your approach.<\/p>\n
The following items must be included in the social media marketing strategy:<\/p>\n
\u2022 Cover<\/p>\n
\u2022 Contents of the Book<\/p>\n
\u2022 Introduction: A quick rundown of the chosen brand.<\/p>\n
\u2022 The social media marketing plan’s goals and objectives<\/p>\n
\u2022 Social Media Presence (What is the current state of the brand, and what tone are you going for?)<\/p>\n
\u2022 Listening to social media (define)<\/p>\n","protected":false},"excerpt":{"rendered":"
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