Assessment Task 2:
\nApply decision analysis techniques
\nDue: Week 7
\nValue: 45%
\nFormat: Report
\nWord length: 3000-3500
\nLearning outcomes: 2 to 7
\nTask description
\nThis question allows you to choose from one of two options.
\nOption 1 – Complete your assessment based on the Catanza Technologies Case Study provided below, or
\nOption 2 – Choose a complex multi-stage decision case study from your own organisation.
\nQuestion 1
\nYou have been engaged as a consultant to your organisations\/Catanza executive to consider the information presented. You are asked to apply decision analysis techniques to the decision problem facing your organisation\/Catanza Technologies and advise the company on their outcome options and recommended course\/s of action. Clearly state any assumptions you have made.
\nYour discussion should include:
\n\u2022 An executive summary
\n\u2022 A brief overview of the key facts and your approach to the problem.<\/p>\n
A-clearstatementof-assumptions-aboutth$lnformation provi ed and your analysis.
\n\u2022 A decision tree of potential decision paths and events including Probabilities, Net
\nPresent Value calculations, and Expected Values
\n\u2022 The application of at least one other decision-making technique covered during the unit, for example SMART, Analytical Hierarchy Process or Sensitivity Analysis.
\n\u2022 Recommended course of action.
\n\u2022 For own organisation option: Additional Appendices for background information and data.
\nQuestion 2
\nDiscuss in detail the strengths and limitations of your analysis in the context of the problem faced by your organisation\/Catanza Technlogies\u2014your-discussiomoftimitations shou
\nGSB014 Business Decision Making and Analysis: Unit Guide
\ninclude consideration of potential biases, heuristics or other considerations that may have been used or applied by your organisation\/Catanza and its staff.
\nMake specific recommendations for other information or investigations that would be needed to improve your analysis.
\nNOTE: The same two questions and criteria apply to both options. However, if you are conducting the case study for your own organisation, you will need to collect and supply the appropriate background data and information, to at least the same or greater level of detail provided for the Catanza Case Study. This data and background information should be included in Appendices and will not be included in the word count. If you believe that you do not have access to suitably detailed background information and data for this assessment, then it is recommended that you use the Catanza Technologies Case Study.
\nCatanza Technologies Case Study
\n(Written as at January 2019)
\nRead the case study which follows and answer the 2 questions at the conclusion.
\nCatanza Technologies was founded in Brisbane in 2002 at Eagle Farm as a specialist in industrial sensor technology. In 2008, they expanded into industrial robots, however this sector fell into decline leading-up to the departure of automotive manufacturers from
\nAustralia by 2017. In 2014 they launched a commercial grade robotic floor cleaner which has had a steady growth in revenues and market share.
\nThe companys turnover by product type is shown below:
\nProduct 2014 2015 2016 2017 2018
\nIndustrial Sensors 16.2 12.8 19.4 16.9 17.2
\nIndustrial 8.2 6.4 4. ..1
\nRobot
\nThe cost of capital for the company is project ( help with nursing paper writing from experts with MSN & DNP degrees)ed to be 8 percent of its revenue. For the sake of simplicity, it is reasonable to suppose that all cash flows occur at the end of the calendar year. Aside from that, the impact of things such as taxation and development grants should be disregarded.
\nSubmission of the Assessment Requirements:
\nProduce a report answering the two issues, including text, drawings, diagrams, and computations, all of which should be supported by references to information sources and theoretical frameworks of comprehension.
\nFor further information, please consult the Student Handbook.
\nCriteria for Assessment
\nPlease refer to the detailed marking rubric on the following page for more information.
\nRubric: Task 2 of the Assessment
\nCriteria for Assessment Format for Allocated Academic Grading Criteria (AAC) 20 The presentation and report format must adhere to the AIM guidelines.
\nDemonstration of extensive reading, as well as the inclusion of all necessary references in the Harvard reference style
\nThe quality of academic writing required for postgraduate study is suitable. The points are clearly stated. The argument is well-structured and follows a logical flow. Keeping the text under the word count limit
\nConcepts, practical application, and analytic thinking are all part of the process. 30 Practical application of decision analysis concepts to provide advice on result possibilities that are effectively expressed and clearly drawn from analysis is demonstrated.
\nRobotic Floor Cleaner 0.4 0.8 1.3 1.9 2.6
\nThe company is now (January 2019) considering the development of commercial robotic lawn management tools and equipment and, as a first step, a detailed plan has been put forward to produce a commercial grade robotic lawnmower (code named the RLM19). Market research was conducted in 2015-2016 and this revealed that commercial customers make their decisions in this market on the basis of mowing area per day based on running time per charge-and-batterycharging-timermaximurmheightof-cut, precision\u00abnavigationveaseof
\nprogramming, adaptability to uneven surfaces, hill-climbing ability, obstacle sensing and avoidance, price, safety and anti-theft.
\nTaking this market research information into account, the company is now seeking to develop a production prototype based on one of two different approaches. Electric wire (EW) perimeter or GPS and sensing navigation (GPS). For the EW model, a wire is placed around the perimeter of the area to be mown and then connected to an electrical source. This mower is programmed not to cross the wire. Because of the need to lay wire and the battery life the EW model will have a mowing area of about 3000 square metres per day. The GPS model would use sensors to detect garden edges and also GPS and mapping data to navigate without use of the wire. This enables them to be more versatile and suited to larger areas of up to 12000 square metres per day.
\nThe market research and development of the designs so far have already cost $1.65 million. If a decision to continue is made, it is hoped that a successful prototype can be developed by December 2019.
\nFor the EW prototype, the companys chief engineer, Scott Shorten, has estimated that there is a 75% chance that the December target could be achieved for the EW model with a further investment of $1.75m. If the target is not achieved, the company will review the situation in January 2020. It could decide to abandon the entire project ( help with nursing paper writing from experts with MSN & DNP degrees) or to allow further work on the prototype. Shorten estimates that modification of an unsuccessful prototype would cost around $0.8 million and the modifications would take an additional six months to implement. He is, however, sure that all problems would be overcome by end June 2020.
\nFor the GPS prototype, Shorten estimates that there is a 60% chance that the December target could be achieved for the GPS model with a further investment of $3.3m. If the target is not achieved, the company will review the situation in January 2020. It could decide to abandon the entire project ( help with nursing paper writing from experts with MSN & DNP degrees) or to allow further work on the prototype. Shorten estimates that modification of an unsuccessful prototype would cost around $1.9 million and the modifications would take an additional year to implement. He is, however, sure that all problems would be overcome by end December 2020.
\nFollowing the development of a successful prototype, manufacturing would be conducted in partner facilities in China. The manufacturing facilities require a six-month lead-time for retooling and component sourcing for the EW and twelve months for the GPS solution.<\/p>\n
If a successful EW prototype was developed by Dec 2019, production could commence in July 2020. However, if the prototype development for the EW solution took until June 2020, then production could commence in Jan 2021. Shorten estimates the retooling and production line set-up costs for the EW solution to be $1.25m. EW units are expected to sell for between $3500 and $4500.
\nIf a successful GPS prototype was developed by Dec 2019, production could commence in
\nJan 2021. However, if the prototype development for the GPS solution took until December 2020, then production would not commence until Jan 2022. Shorten estimates the retooling and production line set-up costs for the GPS solution to be $2.7m. GPS units are expected to sell for between $14000 and $16000.<\/p>\n
Sales of the RLM19 would be supported by a major advertising and marketing campaign at trade shows, direct to grounds maintenance contractors, councils and other owners of golf
\nGSB014 Business Decision Making and Analysis: Unit Guide
\ncourses, airfields and playing fields. This would be conducted especially in the first few months after its launch, demonstrating the major cost saving benefits. In order to estimate the sales that would result, extensive use has been made of market research, economic and industry-wide data. A key threat is the development of competitive products by leading mower manufacturers and new entrants with robotics and electric motor technologies.
\nTo simplify the problem, the management team has decided to estimate sales under two different market conditions: Good, and Poor. These conditions can be assumed to prevail through the entire life of the product, The probabilities of these conditions prevailing are thought to depend to some extent on how quickly the product can be launched since an early launch will give Catanza an edge over potential competitors. The Marketing Department has estimated the following probabilities:
\nMarket Conditions Prevailing Good Poor
\nMonth Production Commences
\nJuly 2020 0.8 0.2
\nJanuary 2021 0.65 0.35
\nJanuary 2022 0.5 0.5
\nIt has been decided to use a 6-year planning horizon (i.e. up to December 2025) since technological developments would probably mean that a new model would be required for the market for later years. The tables below show the estimated net cash flows which will occur during the years of the products life.
\nEW – Good EW – Poor GPS – Good GPS – Poor
\n1 st Year $6m $2m $10m $4m<\/p>\n
2 nd Year $9m $4m $16m
\n3 rd Year $12m $6m $18m $9m
\n4th Year $16m $22m $11m
\n5th Year ** $18m $9m $26m $13m
\n** If required
\nIn the event of the either prototype development being cancelled it can be expected that the intellectual property associated with the research output will have no residual value.<\/p>\n
The companyi s cost of capital is estimated to be 8%. For simplicity, it can be assumed that all cash flows occur at the end of the year. Also, the effect of factors like taxation and development grants should be ignored.
\nAssessment Submission Requirements:
\nProduce a report addressing the 2 questions – text, illustrations, diagrams and calculations supported by reference to the sources of information and theoretical frameworks of understanding.
\nRefer to the Student Handbook for more information
\nAssessment Criteria
\nPlease refer to the detailed marking rubric on the next page.
\nRubric: Assessment Task 2
\nAssessment criteria Allocated Academic Grading Criteria
\nFormat 20 Presentation and report format to prescribed AIM standard.
\nDemonstration of wide reading and inclusion of requisite references in Harvard reference style.
\nAcademic writing appropriate to postgraduate level of study. Clearly articulated. Well structured, logical flow to argument. Within required word count.
\nConcepts, Practical Application and
\nAnalytical Thinking 30 Demonstrates practical application of decision analysis concepts to advise outcome options that are well articulated and clearly drawn from analysis.
\nPractical
\nApplication 10 Clear statement of assumptions.<\/p>\n
ractlca
\nApplication &
\nAnalytical Thinking 10 Appropriate inclusion of illustrations, diagrams and correct calculations to support options and advice.
\nPractical
\nApplication and
\nRecommendations 20 Detailed discussion of strengths and limitations of analysis.
\nRecommendations 10 Effective identification of other information that would be needed to improve the analysis.<\/p>\n","protected":false},"excerpt":{"rendered":"
Assessment Task 2: Apply decision analysis techniques Due: Week 7 Value: 45% Format: Report Word length: 3000-3500 Learning outcomes: 2 to 7 Task description This\u2026<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9033,7586,1386,7589,9034,9031,7587,7588,7584,7585,9032],"tags":[8809,7838,8811,8808,8813,8807,8806,8814,8810,8812],"class_list":["post-107835","post","type-post","status-publish","format-standard","hentry","category-assignment-help-uae","category-best-dissertation-writing-service-in-australia","category-best-research-paper-writing-services-in-usa","category-capstone-project-writing-service","category-cheap-essay-writing-services-china","category-essay-writing-service-usa","category-legitimate-phd-dissertation-writing-services-usa","category-term-paper-writing-service","category-thesis-writing-service-in-canada","category-uae-best-dissertation-writing-help-service","category-write-my-essay-australia","tag-best-master-thesis-writing-service","tag-best-thesis-writing-services","tag-cheap-thesis-writing-services","tag-master-thesis-help","tag-master-thesis-writing-service","tag-thesis-help-online-free","tag-thesis-writing-help-online","tag-thesis-writing-services-cost","tag-thesis-writing-services-near-me","tag-thesis-writing-services-reviews"],"_links":{"self":[{"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/posts\/107835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/comments?post=107835"}],"version-history":[{"count":0,"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/posts\/107835\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/media?parent=107835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/categories?post=107835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/tags?post=107835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}