{"id":107859,"date":"2022-07-07T00:00:00","date_gmt":"2022-07-07T00:00:00","guid":{"rendered":"https:\/\/nursingstudybay.com\/2022\/07\/07\/mktg6002-mkt600-marketing-assessment-2-marketing-plan-2\/"},"modified":"2022-07-07T00:00:00","modified_gmt":"2022-07-07T00:00:00","slug":"mktg6002-mkt600-marketing-assessment-2-marketing-plan-2","status":"publish","type":"post","link":"https:\/\/www.studyproessays.com\/help\/mktg6002-mkt600-marketing-assessment-2-marketing-plan-2\/","title":{"rendered":"MKTG6002\/MKT600 Marketing Assessment 2 Marketing Plan"},"content":{"rendered":"

Assessment Brief
\nSubject Code and Title MKTG6002\/MKT600 Marketing
\nAssessment 2 Marketing Plan
\nIndividual\/Group Individual
\nLength 3000 words (+\/- 10% excluding cover page, reference etc).
\nLearning Outcomes This assessment addresses the following subject learning outcomes:
\na) Critically evaluate underpinning marketing theories and principles and appropriate research process to collect, store and use of data to generate customer insights;
\nb) Critically evaluate customer needs to create value for customers by deploying the resources of the organisation in best possible ways;
\nc) Critically evaluate the impact of an organisation\u2019s marketingmix strategies on its stakeholders.
\nSubmission
\nFor 12 weeks deliver \u2013 due on Sunday at 11:55 pm (AEST\/AEDT) by the end of week 10.
\nFor 6 weeks (intensive) delivery \u2013 due on Sunday at 11: 55 pm (AEST\/AEDT) by the end of the week 5.
\nWeighting 50%
\nTotal Marks 50 marks
\nObjectives:
\n\u2022 To enhance a clear understanding of the importance of marketing in modern business practices;
\n\u2022 To develop a succinct understanding about marketing theories and their application in devising marketing strategies;
\n\u2022 To critically analyse all relevant factors affecting the exchange process;
\n\u2022 To enable developing insightful marketing strategies for a business.
\nHow the assessment fits into the subject\/course:
\nMarketing in the 21st century has evolved profoundly where developing winning marketing strategies has been integral to businesses of all types to achieve its strategic objectives. This assessment provides students with the opportunity to apply the knowledge and insights developed in the marketing subject to develop effective marketing strategies for a business, a product, or a brand. Students are required to develop a complete marketing plan for the Business Case given on the Blackboard. The emphasis within this assessment should be placed on expanding various steps as recommended in the marketing plan template while the current marketing situation and threats and opportunities analysis to be briefly discussed by summarising the discussion from the assessment 1.
\nMKT600\/ MKTG6002 _Assessment2_Marketing Plan Page 1 of 7
\nLinkages between Assessments 1 and 2:
\nThis assessment builds on the assessment 1 therefore you will be working on the same Business Case given on the Blackboard for Assessment 1. In assessment 1 you have addressed two (i.e., current marketing situation and threats and opportunity analysis) out of the eight steps of a marketing plan. In this assessment you are required to develop a complete marketing plan for the Business case given on Blackboard.
\nInstructions:
\nThis assessment task builds on the Situation Analysis that you undertook in Assessment 1. This assessment task requires you to expand the remaining steps of the marketing plan to:
\n\u2022 Articulate your learning about marketing theories, concepts and principles covered in the course to demonstrate your level of understanding of them to develop a marketing plan;
\n\u2022 Articulate the link between marketing theories and practices;
\n\u2022 Demonstrate an acceptable level of research skills to reveal the insights;
\n\u2022 Apply appropriate business report writing skills;
\n\u2022 Demonstrate a logical flow and cohesiveness in the analysis and discussion.
\n\u2022 Use the appropriate in text citation and a reference list in the end of your written work. You should provide at least 15 high quality marketing references to show quality of research. STRICTLY adhere to the APA style in referencing. Please see more information on referencing here: https:\/\/library.torrens.edu.au\/academicskills\/apa\/tool
\nScenario:
\nThis assessment requires you to act like a consultant to help an organisation develop a winning
\nmarketing strategy that intends to introduce a new product or expand its business\/markets.
\nTasks:
\nThis assessment builds on the previous assessment, Situation Analysis of your chosen organisation that you undertook in the assessment one. Therefore, you need to revisit your assessment 1 and the feedback from your facilitator. Address the concerns, if there is any, indicated for your attention while summarising the discussion from the assessment 1 for the current market situation and the opportunities and threats sections for your marketing plan (i.e., assessment 2). Then, develop a complete marketing plan for this assessment:
\n1. Develop a marketing plan \u2013 The aspects that you should include are:
\na. Identify objectives and issues as well as marketing logic to create customer value;
\nb. Segmentation, targeting and positioning as well as marketing mix strategies (i.e., 4ps\/7ps);
\nc. Action programmes – how marketing strategies will be turned into specific actions that answer What will be done? When will be done? Who will do it? and How much will it cost (budget)? and controls.
\nMKT600\/MKTG6002_Assessment2_Marketing Plan Page 2 of 7
\nTo start with this assessment –
\n2. Outline the following steps:
\na. Clearly define the value proposition of your chosen organisation, product, or the brand;
\nb. Critically evaluate the overall situation of the organisation (should be summarised from the assessment 1) and suggest appropriate marketing mix strategies:
\nc. Product – define the product attributes\/features to reflect your value propositions
\nYou are advised to review the threes levels that are accompanied with a product and discuss product line and mix strategies;
\nd. Pricing \u2013 describe the pricing strategy (cost-based, value-based and competition) that you would recommend to the senior management of the organisation and justify your choice;
\ne. Distribution \u2013 outline the distribution strategies, you should discuss a specific distribution strategy (s) – intensive, selective, and exclusive. You also need to discuss channel strategies
\n(i.e., direct and\/or indirect, channel levels – single vs. multiple);
\nf. Promotion \u2013 critically evaluate the promotion strategies you would recommend (i.e., pull vs.
\npush). You also need to discuss promotional mix strategies (i.e., advertising, salesmanship, sale promotion, publicity, and public relations) as well as media strategies.
\nPlease beware that your marketing strategies should be aligned with the key issues and objectives and\/or value proposition, the organisation’s mission, and vision.
\ng. Action programmes \u2013 explain how marketing strategies will be turned into specific action programmes.
\nh. Budget \u2013 provide a supporting marketing budget which is essentially a project ( help with nursing paper writing from experts with MSN & DNP degrees)ed profit and loss statement.
\ni. Control \u2013 outline the controls that will be used to monitor the progress. Submission Instructions:
\nSubmit your assignment via the Assessment two link in the main navigation menu in the Blackboard in MKT600\/MKTG6002. Your Learning Facilitator will announce the specific due day, date, and time for the submission. Please review the TUA overdue policy described in page 5, that applies a 10% deduction\/day up to five days and then 0, through the link copied below:
\nhttps:\/\/laureateaus.sharepoint.com\/sites\/MyTorrens\/Shared%20Documents\/Forms\/Policies_Filter.asp x?id=%2Fsites%2FMyTorrens%2FShared%20Documents%2FPolicies%2Fassessment%20policy%20for% 20he%20coursework%20and%20elicos%5Fpl%5Ftua%5Fac%2Epdf&parent=%2Fsites%2FMyTorrens%2 FShared%20Documents%2FPolicies&p=true&originalPath=aHR0cHM6Ly9sYXVyZWF0ZWF1cy5zaGFyZX BvaW50LmNvbS86Yjovcy9NeVRvcnJlbnMvRWFLY2xTM28tUHBOa25uX2ZQV2Z6c2NCRzJFSVI0OXJ0amx jYlF5bGZDYjl0dz9ydGltZT1pWEF5NDdrLTJVZw
\nIf you have a supporting marketing budget, which is effectively a predicted profit and loss statement, include it with your submission.
\ni. Control \u2013 describe the controls that will be used to track the progress of the project ( help with nursing paper writing from experts with MSN & DNP degrees). Submission Instructions:
\nIn MKT600\/MKTG6002, you can submit your assignment by clicking on the Assessment two link in the main navigation menu of the Blackboard. Your Learning Facilitator will notify you of the particular due date, time, and day and time for the submission of the assignment. If you have not already done so, please review the TUA overdue policy described on page 5, which applies a 10 percent deduction per day up to five days and then zero, by visiting the following link: https:\/\/laureateaus.sharepoint.com\/sites\/MyTorrens\/Shared percent 20Documents\/Forms\/Policies Filter.aspx?id= percent 2Fsites percent 2FMyTorrens percent 2FMyTorren
\nMKT600\/MKTG6002 _Assessment2 Marketing Plan _Assessment2 Marketing Plan 3rd page of 7
\nInstructional Rubric: Assessment 2 sAssessment
\nAttributes I’m a failure (Unacceptable) Pass s(Functional)
\n50-64 percent of the population Credit s(Proficient) 65-74 percent of the population Distinction s(Advanced)
\n75-84 percent of the population High Level of Distinction (Exceptional)
\n85-100 percent of the time
\n0 to 49% of the population
\nData collection and analysis to support the marketing strategy.
\nten percent of the total
\nThere is a lack of grasp of crucial concepts necessary to promote dialogue.
\nIt is difficult to distinguish between logic and emotion. Information gathered from reputable sources, but without a thorough examination or synthesis of the data.
\nIt is not uncommon for experts’ opinions to be accepted as reality without much debate.
\nIt resembles a recollection or a summary of important concepts.
\nIn many cases, the expression of personal opinion is conflated\/confused with knowledge validated by evidence from research\/course materials.
\nExpert judgment, intellectual independence, rigor, and adaptability are not reflected in analysis and Assessment.
\nPersonal opinion and information that has been substantiated by evidence from the research\/course materials are supported.
\nInformation is gathered from students aged 15 and up who have demonstrated their ability to explain and apply key topic (sample nursing essay examples by the best nursing assignment writing service)s.
\nContinue to demonstrate logical flow throughout the topic (sample nursing essay examples by the best nursing assignment writing service).
\nIt distinguishes between the expression of personal opinion and the dissemination of knowledge supported by substantial evidence from research\/course materials sources and prolonged reading.
\nApproximately 20 different sources are used to gather information, each of which has a demonstrated ability to explain and apply key concepts.
\nThe expert’s point of view is subject to scrutiny and debate. Increased judgment, intellectual independence and rigor, as well as adaptability, are shown in analysis and Assessment. The ability to distinguish between assertions of personal opinion and facts justified by substantial evidence from research\/course materials and extensive reading is demonstrated through systematic and critical thinking.
\nInformation is gathered from more than 30 sources and subjected to a high level of interpretation and Assessment in order to generate a comprehensive critical analysis or synthesis of the findings.
\nIt identifies knowledge gaps and fills them.
\nIt demonstrates intellectual independence, diligence, sound decision-making, and adaptability.
\nStructure and format of a report
\nStructure and format of a report
\nThe report’s structure and presentation were
\nStructure and format of a report
\nStructure and format of a report
\nlogical and logical The compelling was not consistent with the was professional and professional, the was original and was extremely professional, the was highly professional, and the report structure was not compelling. Originally developed by the industry and was appropriately consistent with the industry’s original and consistent with the original, as well as consistent with practices and standards consistent with Industry practices and standards Industry Industry accounts for 20% of total revenue.
\nThe components of the Marketing Strategy Research Report Assessment Task<\/a> were not clearly specified.
\nThe report was disjointed and disorganized.
\nIdeas\/recommendations that have been developed but do not have adequate examples, facts, or experiences.
\nPoorly Reference list that has been constructed and\/or does not adhere to the APA rules for citing practices\/standards
\nSome of the components of a Marketing Strategy Report have been identified.
\nThe report was organized in a satisfactory manner.
\nIdeas\/recommendations that have been developed and supported by appropriate examples, facts, and\/or experiences.
\nProvided is a reference list, as well as a range of sources consulted during the research process that adhere to APA referencing requirements.
\nThe components of the Marketing Strategy Report were correctly identified.
\nFrom beginning to end, the report was meticulously organized.
\nSpecific ideas\/recommendations that are well-supported by examples, statistics, and\/or personal experiences have been developed.
\nA properly created Reference List has been provided, as well as a range of sources that have been examined in the course of the research that comply with APA referencing criteria.
\nAll of the components of the Marketing Strategy Report were accurately identified.
\nFrom beginning to end, the report was really well organized and presented in a logical manner.
\nSpecific ideas\/recommendations were developed in depth, with suitable supporting examples, statistics, and\/or personal experiences included.
\nA properly created Reference List has been provided, as have in-report citations of sources, as well as a range of sources accessed during the research process, all in accordance with APA referencing procedures and standards. All of the components of the Marketing Strategy Report were clearly and appropriately identified.
\nFrom beginning to end, the report was meticulously organized and presented in a logical manner.
\nSpecific ideas\/recommendations have been developed in depth, with strong and relevant supporting examples, facts, and\/or experiences provided when necessary.
\nThere is a well-constructed Reference List supplied, as well as in-report references. Citations of sources are provided, as is a diverse range of sources reviewed during the research process, all in accordance with APA referencing requirements.
\nCritically examines the wants of clients in light of the current market The selection is evaluated and justified just on the surface level. The target market is fairly evaluated and justified, according to the report Determines and argues the appropriateness of target selection a thorough Assessment and justification of the target’s selection a Critically examines and justifies the choice of target market segmentation, and provides recommendations.
\nStrategies for identifying and positioning target audiences
\nTwenty percent of the target market demonstrates a lack of comprehension of the theories behind the subject matter.
\nThere is no description of market segments offered.
\nThere were no attempts made to establish the target market.
\nThe value proposition is ambiguous.
\nThere is little or no explanation for the positioning strategy, and there is little or no connection between the positioning strategy and the complete analysis.
\nThe technique for gaining a competitive advantage does not make any logic whatsoever.
\ndisplaying a thorough comprehension of the theories associated with the subject.
\nThere is a description of at least one market segment available.
\nThere has been very little effort put into substantiating the target market.
\nThere has been a satisfactory value proposition presented.
\nJustification of the positioning plan that is satisfactory in that it incorporates the ties to the complete analysis.
\nStrategic advantage is achieved through effective implementation.
\nmarket that demonstrates a thorough comprehension of the theories pertaining to the topic (sample nursing essay examples by the best nursing assignment writing service)
\nThere is a description of at least two market segments available.
\nSome efforts were made to establish the target market’s legitimacy.
\nA strong value proposition distinguishes a company’s offering from that of its competitors.
\nA convincing argument for the positioning strategy that takes into account the connections to the overall analysis.
\nThe strategy for gaining a competitive advantage is a reasonable one.
\ndemonstration of an extremely thorough mastery of the subject’s theoretical foundations
\nThere is a description of at least three different market segments.
\nThe target market has been identified and validated.
\nA clearly articulated value proposition that distinguishes the company from its competitors is essential.
\nExcellent argument for the positioning strategy, including links to the whole analysis throughout.
\nThe strategy for gaining a competitive advantage is a reasonable one.
\ndisplaying a thorough comprehension of the theories associated with the subject.
\nThere is a description of three or more market segments available.
\nThe target market has been thoroughly researched and substantiated.
\nA sophisticated value proposition differentiating the business from the competitors.
\nComprehensive justification of the positioning strategy reflecting the links to the entire analysis.
\nThe strategy for competitive advantage is sensible and well argued.
\nCritically evaluates the impact of the application of marketing mix (the 4Ps\/7ps of marketing) to stakeholders
\nMKT600\/MKTG6002 _Assessment2_Marketing Plan Page 3 of 7
\nLearning Rubric: Assessment 2
\nAssessment
\nAttributes Fail (Unacceptable) Pass
\n(Functional)
\n50-64% Credit
\n(Proficient) 65-74% Distinction
\n(Advanced)
\n75 -84% High Distinction
\n(Exceptional)
\n85-100%
\n0-49%
\nAssessment of information gathered to support the
\nmarketing plan
\n10%
\nLimited understanding of key concepts required to
\nsupport discussion
\nConfuses logic and emotion. Information taken from reliable sources but without a comprehensive analysis or synthesis.
\nViewpoints of experts are taken as fact with little questioning.
\nResembles a recall or summary of key ideas.
\nOften conflates\/confuses assertion of personal opinion with information substantiated by evidence from the research\/course materials.
\nAnalysis and Assessment do not reflect expert
\njudgement, intellectual independence, rigor and adaptability.
\nSupports personal opinion and information substantiated by evidence from the research\/course materials.
\nInformation is taken from 15+ with a demonstrable capacity to explain and apply relevant concepts.
\nDemonstrate logical flows throughout the discussion.
\nDifferentiates between assertion of personal opinion and information substantiated by robust evidence from the
\nResearch\/course materials sources and extended reading.
\nInformation is taken from 20+ sources with a well- demonstrated capacity to explain and apply relevant concepts.
\nViewpoint of experts are subject to questioning. Analysis and Assessment reflect growing judgement, intellectual independence, rigor and adaptability. Systematically and critically
\ndiscriminates between
\nassertion of personal
\nopinion and information
\nsubstantiated by robust evidence from the research\/course materials
\nand extended reading.
\nInformation is taken from 30+ sources with a high level of interpretation\/Assessment
\nto develop a
\ncomprehensive critical analysis or synthesis.
\nIdentifies gaps in knowledge.
\nExhibits intellectual independence, rigor, good judgement and adaptability.
\nReport structure\/format
\nReport structure\/format
\nReport structure\/format was
\nReport structure\/format
\nReport structure\/format
\nLogical and Compelling was not consistent with was professional and professional, original and was very professional, was highly professional,
\nReport Structure Industry original and was adequately consistent with Industry original and consistent with original and consistent with
\npractices\/standards consistent with Industry practices\/standards Industry Industry
\n20%
\nMarketing Strategy Report components were not adequately identified.
\nThe report was poorly organised.
\nDeveloped ideas\/recommendations with poor examples, data, and\/or experiences.
\nPoorly Constructed Reference list and\/or not meeting the APA guidelines
\nfor referencing
\npractices\/standards
\nSome Marketing Strategy Report components were identified.
\nThe report was sufficiently well organised.
\nDeveloped ideas\/recommendations with adequate examples, data, and\/or experiences.
\nReference List provided and
\na variety of sources accessed in research meeting APA guidelines for referencing.
\nMarketing Strategy Report components were adequately identified.
\nThe report was well organised from beginning to end.
\nDeveloped specific ideas\/recommendations with good supporting examples, data, and\/or experiences.
\nA correctly constructed Reference List provided and
\na variety of sources accessed in research meeting APA guidelines for referencing.
\npractices\/standards
\nAll Marketing Strategy Report components were correctly identified.
\nThe report was very well organised and orderly from beginning to end.
\nDeveloped specific ideas\/recommendations in depth with appropriate supporting examples, data, and\/or experiences.
\nA correctly constructed Reference List provided and
\nin-report citations of sources provided and a variety of sources accessed in research meeting APA guidelines for referencing.
\npractices\/standards. All
\nMarketing Strategy
\nReport components were clearly and correctly identified.
\nThe report was expertly organised and orderly from beginning to end.
\nDeveloped specific ideas\/recommendations in depth with strong and appropriate supporting examples, data, and \/or experiences.
\nA well-constructed Reference List provided and in-report Citations of sources provided and a wide variety of sources accessed in research meeting APA guidelines for referencing.
\nCritically evaluates client needs with regards to the market Superficially evaluates and justifies the selection Fairly evaluates and justifies the selection of target market Adequately evaluates and justifies the selection of target Thoroughly evaluates and justifies the selection of target Critically evaluates and justifies the selection of target market
\nsegmentation,
\nTargeting and
\npositioning strategies
\n20%
\nof target market
\ndemonstrating no understanding of the theories from the subject.
\nDescription of market segments not provided.
\nNo efforts to substantiate the target market.
\nValue proposition is vague.
\nLittle or no justification of the positioning strategy reflecting little or no link to the entire analysis.
\nThe strategy for competitive advantage doesn\u2019t make sense.
\ndemonstrating a
\nsatisfactory understanding of the theories from the subject.
\nDescription of at least one market segments provided.
\nVery little efforts to substantiate the target market.
\nA satisfactory value proposition provided.
\nSatisfactory justification of the positioning strategy reflecting the links to the entire analysis.
\nThe strategy for competitive advantage is satisfactory.
\nmarket demonstrating a good understanding of the theories from the subject.
\nDescription of at least two market segments provided.
\nSome efforts to substantiate the target market.
\nA good value propositions
\ndifferentiating the business from the competitors.
\nA good justification of the positioning strategy reflecting the links to the entire analysis.
\nThe strategy for competitive advantage is sensible.
\nmarket demonstrating a very good
\nunderstanding of the theories from the subject.
\nDescription of at least three market segments provided.
\nTarget market has been substantiate.
\nA well-stated value proposition differentiating the business from the competitors.
\nA very good justification of the positioning strategy reflecting the links to the entire analysis.
\nThe strategy for competitive advantage is sensible.
\ndemonstrating
\nexcellent
\nunderstanding of the theories from the subject.
\nDescription of three or more market segments provided.
\nTarget market has been substantiated comprehensively.
\nA sophisticated value proposition differentiating the business from the competitors.
\nComprehensive
\njustification of the positioning strategy reflecting the links to the entire analysis.
\nThe strategy for competitive advantage is sensible and well argued.
\nCritically evaluates the impact of the application of marketing mix (the 4Ps\/7ps of marketing) to stakeholders
\n30% Limited synthesis and analysis.
\nStrategy ideas presented fail to have a foundation in the market analysis.
\nMarketing mix Demonstrated analysis and synthesis of new with existing knowledge in evaluating the application of marketing mix to the target market.
\nPresents strategy ideas Adequately evaluates and justifies the selection of target market demonstrating a good understanding of the theories from the of marketing mix to the target market. Thoroughly developed and creative analysis of new with existing knowledge and synthesis in evaluating the application of marketing mix to the target market.
\nHighly sophisticated and creative analysis of new with existing knowledge in evaluating the application of marketing
\nmix to the target market.
\nPresents and
\nvariables have not been outlined clearly. that have a foundation in the market analysis.
\nMarketing mix variables have been outlined. However, they do not reflect the link to the core strategies. Presents interesting strategy ideas that have a good foundation in the market analysis.
\nMarketing mix variables have been outlined. However, they reflect unclear connection to the core strategies. Presents and succinctly discusses sensible & interesting strategy ideas that have a very good foundation in the market analysis.
\nMarketing mix variables reflect core marketing strategies to form one intact strategy.
\nsuccinctly discusses concise, sensible & interesting strategy ideas that have a solid foundation in the market analysis.
\nMarketing mix variables reflect core marketing strategies to form one intact strategy.
\nFormulates effective and innovative
\nrecommendations that are justifiable
\n20 % Demonstrates limited awareness of context and\/or purpose of the assignment and\/or the specific client\u2019s need.
\nFails to provide recommendations that are reasonable and\/or applicable to the organisation. Demonstrates adequate awareness of context and\/or purpose of the assignment and\/or the specific client\u2019s need.
\nProvides standard, straightforward or obvious recommendations only. Demonstrates consistent awareness of context and\/or purpose of the assignment and\/or the specific client\u2019s need.
\nProvides good recommendations that
\nreflect skilful analysis and some original thinking. Demonstrates an advanced and integrated understanding of context and\/or purpose of the assignment and\/or the specific client\u2019s need.
\nProvides advanced recommendations
\nthat reflect well developed analysis and original thinking. Consistently demonstrates a systematic and critical understanding of context and purpose of the assignment and\/or the specific client\u2019s need.
\nProvides expert recommendations that reflect sophisticated analysis, original thinking and creativity.<\/p>\n","protected":false},"excerpt":{"rendered":"

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