I expect you to prepare your Report (approximately 5 pages), in which you formulate your recommendations for the Company concerning long term and short term strategy.
\nPlease, do not confuse an Essay (which you know how to write) and a Report of a “Business Consultant” (which many of you do not have the experience to prepare).
\nLet me clarify my point in two respects:
\n1) In your report, you cannot formulate your recommendations using arguments like “I think so”, which is OK for an essay; instead, you should demonstrate on what basis you formulate your conclusions\/recommendations.
\n2) As a rule, the format of your essay depends on you, whereas a Report has a strict formal structure.
\nIn our case, your Report consists of at least six Chapters, including Executive Summary, Industry Dynamics, Situation Analysis, and others (see the Grading Rubrics on Canvas).
\nOne more idea: you do not need to increase artificially the number of pages by inflating your text with unnecessary ideas or by increasing the size of fonts or spacing. Look at the Grading Rubrics. You cannot find information there that increasing the number of pages can be useful for receiving a higher grade. Just follow the Grading Rubrics!
\nMy last advice: your Report must be readable and attractive.<\/p>\n
Case Study Rubrics
\nCase Study Rubrics
\nCriteria\tRatings\tPts
\nExecutive Summary \u2013 clear and concise on key issues and recommendations\t0.25 pts
\nFull Marks\t0 pts
\nNo Marks
\n0.25 pts
\nIndustry Dynamics\t0.25 pts
\nFull Marks\t0 pts
\nNo Marks
\n0.25 pts
\nPerforms an insightful Situation Analysis using appropriate tools or concepts Description of criterion\t1 pts
\nFull Marks\t0 pts
\nNo Marks
\n1 pts
\nSpecifies Opportunities Available or Penalties if problem continues\t0.25 pts
\nFull Marks\t0 pts
\nNo Marks
\n0.25 pts
\nLogical Reasoning for Assessment Criteria\t0.5 pts
\nFull Marks\t0 pts
\nNo Marks
\n0.5 pts
\nOptions Identified are Creative & Realistic\t0.5 pts
\nFull Marks\t0 pts
\nNo Marks
\n0.5 pts
\nOptions Evaluated accurately (matrix)\t0.5 pts
\nFull Marks\t0 pts
\nNo Marks
\n0.5 pts
\nRecommendation addresses both tactical & strategic\t0.5 pts
\nFull Marks\t0 pts
\nNo Marks
\n0.5 pts
\nKey implementation issues across functions identified\t0.25 pts
\nFull Marks\t0 pts
\nNo Marks
\n0.25 pts
\nIdentifies impact to Competitive Advantages & expected Competitor responses\t0.25 pts
\nFull Marks\t0 pts
\nNo Marks
\n0.25 pts
\nAdditional Work or Information incorporated into analysis or recommendations.\t0.25 pts
\nFull Marks\t0 pts
\nNo Marks
\n0.25 pts
\nCharts\/Graphs Used to illustrate key points\t0.2 pts
\nFull Marks\t0 pts
\nNo Marks
\n0.2 pts
\nExtremely strong critical thinking applied\t0.25 pts
\nFull Marks\t0 pts
\nNo Marks
\n0.25 pts
\nOther Comments\t0.05 pts
\nFull Marks\t0 pts
\nNo Marks
\n0.05 pts
\nTotal Points: 5<\/p>\n","protected":false},"excerpt":{"rendered":"
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