Deliverable 7 \u2013 CRM Presentation
\nAssignment Content
\nCompetencies
\nEvaluate common sales strategies.
\nDifferentiate between B2B and B2C sales strategies.
\nSynthesize the importance of customer service throughout the sales cycle.
\nEvaluate the key functions of managing a sales force.
\nInterpret management strategies for a business-to-business (B2B) sales force.
\nAssess software programs for sales management and customer relationship management (CRM).
\nStudent Success Criteria
\nView the grading rubric for this deliverable by selecting the \u201cThis item is graded with a rubric\u201d link, which is located in the Details & Information pane.<\/p>\n
Scenario
\nYour one-person, one-van plumbing company has grown over the last 10 years into a nationwide enterprise consisting of 300 plumbers and vans that provides B2B and B2C plumbing services. You want your company to provide outstanding customer service\u2014better than any other plumbing company out there. You also want your team to focus on ethical consultative selling, rather than transactional selling, and build long-term relationships. You\u2019ve decided CRM software can help you achieve these goals.<\/p>\n
Instructions
\nGive your plumbing company a name. Then create a PowerPoint presentation with a minimum of 12 slides (not counting the cover slide or reference slide) that discusses the following.
\nThe difference between consultative selling and transactional selling.
\nThe importance of ethics and building long-term relationships.
\nThe differences between B2B sales and B2C sales and lead generation strategies.
\nThe importance of customer service skills and expertise needed to support sales efforts.
\nHow to incorporate customer service into your company\u2019s sales strategy.
\nWhich CRM program you will be using and why.
\nWhat customer and potential information will be entered into the CRM program.
\nHow customer and potential customer information will be collected for your CRM.
\nPlease keep the following in mind.
\nUse only key words or phrases on the slides, along with pictures and graphics to create visual appeal and a profession look.
\nInclude at least one paragraph in the Speaker Notes section below each slide explaining the details of what you would say if you gave the presentation live.
\nInclude citations and a reference slide, with at least 3 quality references, that follows APA guidelines.
\nNOTE – Be sure the documents contain proper grammar, spelling, punctuation, and sentence structure.<\/p>\n","protected":false},"excerpt":{"rendered":"
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