MKTG 522 Week 5 Deliver the Value IKEA Case Study
\nWeek 5 Assignment
\nYour assignment this week is to review the IKEA Case Study below. While reviewing it, consider it as
\nbackground information for your upcoming presentation to the IKEA Senior Management Team. More details
\non your upcoming PowerPoint presentation to the management team are provided at the end of the case study
\nguidelines.
\nDeliver the Value: IKEA Case Study
\nIKEA is a Swedish-owned global business founded in 1943. The business generates annual revenues of 27
\nbillion euros and employs 139,000 people in 298 stores and 26 countries. The values and design philosophy of
\nthe founder continue to underpin the brand. These values might be summed up as frugal, democratic,
\nenvironmentally aware, and design oriented. IKEA has become synonymous with Swedish lifestyle. The stores
\nare virtually identical across the globe and sell a range of globally sourced flat-packed furniture products as well
\nas a range of related furnishings for the home\u2014the stores offer customers a Swedish experience by incorporating
\nrestaurants and a variety of customer services intended to simplify the shopping process (e.g., childcare). What
\nis interesting about IKEA is that customers have become a significant part of the value creating process\u2014
\ncustomers play a key role in terms of logistics and in production. By performing the assembly of the flat-packed
\nfurniture, customers complete the final stages in the production process. In terms of logistics, the customer
\n\u201cmoves\u201d goods from warehouse-style storage through the checkout, and then transports the goods home. The
\ntrade-off for the consumer is lower prices and immediate gratification\u2014furniture is typically sold using just in
\n\uf095 \uf0e0
\n5\/4\/22, 8:46 PM MKTG 522 Week 5 Deliver the Value IKEA Case Study – Top Notch Nursing Papers | Top Notch Nursing Papers
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\ntime (JIT) inventory management, which means that once a customer has placed an order, the furniture then goes
\ninto production and is delivered to the customer\u2019s home some 3\u20134 months later.
\nIKEA\u2019s senior management has in the past pursued an aggressive expansion policy, but management is currently
\nchanging direction, adopting a slower rate of expansion and investing in existing stores. The company plans to
\nincrease sales by 10% a year to 2020, thereby doubling annual sales revenues. Management is concerned about
\nhow expansion in the BRIC countries, particularly India and China, is pursued. There are fears about preserving
\nthe company\u2019s culture in these huge markets (Milne, 2013).
\nSources:
\nhttp:\/\/www.ikea.com\/ms\/en_US\/this-is-ikea\/company-information\/index.html
\nMilne, R. (2013, September 1). Ikea signals slower expansion.Financial Times.
\nWhat do you think? What would you do? What problems do you foresee and how will this impact IKEA\u2019s
\nSwedish concept? Please recommend a marketing solution that will help IKEA achieve growth in either
\nIndia or China based on your understanding of the place P and how delivering the value is evolving.
\nPlease use the case study guidelines below to perform a brief analysis, identify the problem, suggest alternative
\nsolutions, and make recommendations for the implementation of the solution that you believe is the best fit.
\nCase Study Guidelines
\n1.Analysis of the Current Situation\u2014The proper context must be established for the case analysis. Please
\nprovide a SWOT analysis in a SWOT box.
\n\u00b7Research: Identify the key environmental factors such as industry trends, level of competitiveness, customer
\nperceptions, legal considerations, and evolving technology at the outset of the analysis.
\n\u00b7Summarize the key aspects of the internal environment of the firm in terms of strengths and weaknesses and the
\nexternal environment in terms of opportunities and threats to the firm in your SWOT box.
\n2.The Target Market\u2014Identify your target market: Who is your target customer? In terms of demographics and
\nlifestyle, what aspects of consumer behavior provide insights into this group of customers?
\n3.The Problem\u2014Identification of key problem(s). It is easy to identify symptoms of problems while failing to
\nidentify the real problems. For example, declining sales may be identified as a problem, when the decline is only
\nsymptomatic of more complex problems that are harder to observe. Make a clear distinction between what is
\nidentified as the problem and the symptoms of the problems.
\n4.Alternative Solutions\u2014Identify and evaluate alternatives. Develop reasonable alternatives and evaluate them
\nin terms of feasibility, project ( help with nursing paper writing from experts with MSN & DNP degrees)ed costs advantages, disadvantages, and potential short-term and long-term
\nconsequences.
\n5.Recommended Course of Action\u2014Select a course of action and provide the appropriate strategies and tactics
\nto accomplish the chosen course. Justify your choice in terms of your analysis. As most practitioners know,
\ncharting a course of action can be a difficult job, but implementation is the true challenge. Produce a workable
\naction plan that would have a reasonable probability of success in the implementation phase.
\nThis assignment will be a presentation using PowerPoint. Develop a set of at least five (5) PowerPoint slides to
\npresent the findings of your analysis. Some additional research is expected. The IKEA website is highly
\n5\/4\/22, 8:46 PM MKTG 522 Week 5 Deliver the Value IKEA Case Study – Top Notch Nursing Papers | Top Notch Nursing Papers
\nhttps:\/\/topnotchnursingpapers.com\/2022\/04\/30\/mktg-522-week-5-deliver-the-value-ikea-case-study\/ 3\/6
\ninformative. Use APA format and include an additional slide with your sources. Assume that your analysis will
\nbe presented to the IKEA senior management team and that your job depends on it!
\nGrading Rubric:
\nOutline Points Description
\nBest Practices
\nFollowed 15\/15
\nAt least 5 slides that follow provided best practices:
\nFirst slide should include the Title of the Presentation, Student\u2019s name, Course
\nName and Number, Professor\u2019s name and date submitted
\nEach slide should have a clear and meaningful title
\nKeep text to a minimum, limit slides to five bullet points
\nUse simple, non-distracting slide design with easy-to-read font
\nAdd meaningful graphics but do not use animations or sound files in a recorded
\nPresentation
\nAnalysis of
\nSituation\/SWOT 15\/15 The proper context must be established for the case analysis. Please provide a SWOT
\nanalysis in a SWOT box.
\nTarget Market 15\/15
\nIdentify your target market: Who is your target customer? In terms of demographics
\nand lifestyle, what aspects of consumer behavior provide insights into this group of
\ncustomers?
\nProblem 15\/15
\nIdentification of key problem(s). It is easy to identify symptoms of problems while
\nfailing to identify the real problems. For example, declining sales may be identified as
\na problem, when the decline is only symptomatic of more complex problems that are
\nharder to observe. Make a clear distinction between what is identified as the problem
\nand the symptoms of the problems.
\nAlternative
\nSolutions 15\/15
\nIdentify and evaluate alternatives. Develop reasonable alternatives and evaluate them
\nin terms of feasibility, project ( help with nursing paper writing from experts with MSN & DNP degrees)ed costs advantages, disadvantages, and potential shortterm and long-term consequences.
\nFinal Solution
\nProposal 15\/15
\nSelect a course of action and provide the appropriate strategies and tactics to
\naccomplish the chosen course. Justify your choice in terms of your analysis. As most
\npractitioners know, charting a course of action can be a difficult job, but
\nimplementation is the true challenge. Produce a workable action plan that would have
\na reasonable probability of success in the implementation phase.
\nEditing,
\nspelling,
\ngrammar;
\nSources on last
\nslide in APA
\nformat
\n10\/10 Written at a graduate level, more than 5 error results in 0 points.<\/p>\n","protected":false},"excerpt":{"rendered":"
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