Unit\tBHAT3002 Event Management
\nAssessment Type\tReport \u2013 Individual
\nAssessment Number\tA4
\nAssessment
\nWeighting\tEvent Management Report
\n35%
\nAlignment with Unit
\nand Course\tUnit Learning Outcome\tGraduate Attributes
\nAssessed
\nULO 1 Discuss the concepts of Events
\n& Attractions
\nULO 2: Examine the management and
\nmarketing frameworks underpinning
\nsuccessful event management.
\nEvent management is the process of planning, organizing, and executing events, such as conferences, festivals, exhibitions, and meetings. Successful event management requires the use of various management and marketing frameworks to ensure that the event is well-planned, well-executed, and meets the needs of the target audience.<\/p>\n
Some key management frameworks that are commonly used in event management include:<\/p>\n
Project management: Project management involves the planning, organization, and control of resources to achieve specific goals within a specific time frame. In the context of event management, this might include creating a project ( help with nursing paper writing from experts with MSN & DNP degrees) plan, setting budgets and timelines, and coordinating the efforts of different team members.<\/p>\n
Risk management: Risk management involves identifying and assessing potential risks to the event, and taking steps to mitigate or eliminate those risks. This might include developing contingency plans, obtaining insurance, and conducting regular risk assessments.<\/p>\n
Quality management: Quality management involves ensuring that the event meets or exceeds the expectations of the attendees and stakeholders. This might include setting quality standards, measuring customer satisfaction, and implementing continuous improvement processes.<\/p>\n
Some key marketing frameworks that are commonly used in event management include:<\/p>\n
Marketing mix: The marketing mix refers to the four key elements of marketing: product, price, place, and promotion. In the context of event management, this might involve deciding on the type of event, setting ticket prices, choosing a venue, and promoting the event to the target audience.<\/p>\n
Customer relationship management (CRM): CRM involves managing the interactions with customers and stakeholders throughout the event lifecycle, from planning and promotion to execution and follow-up. This might include using customer data and feedback to personalize the event experience, and building long-term relationships with attendees.<\/p>\n
Marketing communications: Marketing communications involves using various channels and tactics to communicate with and persuade the target audience. In the context of event management, this might include creating a marketing plan, using social media, email marketing, and other channels to promote the event, and creating compelling content to engage the audience.
\nThe management and marketing frameworks used in event management play a critical role in ensuring that the event is well-planned, well-executed, and meets the needs and expectations of the target audience.
\nULO 3: Apply project ( help with nursing paper writing from experts with MSN & DNP degrees) management
\ntools and techniques.
\nULO 4: Evaluate and demonstrate
\nthe event planning process\tGA 1: Communication
\nGA 2: Collaboration
\nGA 3: Research
\nGA 4: Critical Thinking &
\nProblem Solving
\nGA 5: Ethical Behaviour
\nGA 6: Flexibility
\nDue Date\/Time\tWeek 12 \u2013 Thursday 10th June 2021
\nvia Moodle Turnitin 5:00pm (AEST)
\nAssessment Description\tMarketing Strategy and Reflection Report (2500 words)
\nPart A
\nA researched and planned marketing plan is crucial to the event success. Students are required
\nto present an overview of their Group event\u2019s Marketing Strategy: Product, Target Market and
\nPromotional Plan detailing
\n\u2022 The Event name and product offering
\n\u2022 Target market using market segmentation
\n\u2022 Event colour palette
\n\u2022 Event promotional plan showing relevant promotional strategies (Digital -Social
\nmedia\/website, print, TV\/radio, Direct marketing)
\nPart B
\nReflection report (1000 words)
\nStudents are to write a 1000 word reflection analyzing their key learnings of the Project
\nManagement Process of Event Management. Whilst this is a subjective reflection, Students
\nmust research Event Management resources to support their discussion and include a
\nminimum of two academic sources.<\/p>\n
Submission
\nMisconduct\t\u2022 The assessment will be submitted through Turnitin via your unit page on Moodle.
\n\u2022 Turnitin is plagiarism software, which will identify if you have copied information and
\nincluded it in your assessment.
\n\u2022 Copying information from others (i.e. websites, partner company information, or
\nother students etc.) without the acknowledging the author is classified as misconduct.
\n\u2022 To avoid being charged with Misconduct, students need to submit their own work
\nand apply Harvard Style Referencing (ask your lecturer or the learning support
\ncoordinator ([email protected]) if you do not know what this means, or you
\nneed Helpance applying it).
\n\u2022 The AIH misconduct policy and procedure can be read on the AIH website
\n(https:\/\/aih.nsw.edu.au\/about-us\/policies-procedures\/).
\n\u2022 Use the AIH referencing guide accessible via Library and Learning Support Page on
\nMoodle.
\nLate Submission\t\u2022 Any assessment submitted past the specific due date and time will be classified as
\nLate.
\n\u2022 Any Late submission will be subject to a reduction of the mark allocated for the
\nassessment item by 5% per day (or part thereof) of the total marks available for the
\nassessment item. A \u2018day\u2019 for this purpose is defined as any day of the week including
\nweekends. Assignments submitted later than one (1) week after the due date will not
\nbe accepted, unless special consideration is approved as per the formal process.
\nSpecial consideration\t\u2022 Students whose ability to submit or attend an assessment item is affected by sickness,
\nmisadventure or other circumstances beyond their control, may be eligible for special
\nconsideration. No consideration is given when the condition or event is unrelated to
\nthe student\u2019s performance in a component of the assessment, or when it is
\nconsidered not to be serious.
\n\u2022 Students applying for special consideration must submit the form within 3 days of the
\ndue date of the assessment item or exam.
\n\u2022 The form can be obtained from the AIH website (https:\/\/aih.nsw.edu.au\/current
\nstudents\/student-forms\/) or on-campus at Reception.
\n\u2022 The request form must be submitted to Student Services. Supporting evidence should
\nbe attached. For further information please refer to the Student Assessment Policy
\nand associated Procedure available on
\n\u2022 (https:\/\/aih.nsw.edu.au\/about-us\/policies-procedures\/).<\/p>\n","protected":false},"excerpt":{"rendered":"
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