The current project ( help with nursing paper writing from experts with MSN & DNP degrees) aims to understand the attitudes and behaviors of 18-24 y\/old, as they relate to media content consumption (e.g. audio and video) and their perception on content-providing services (e.g. SiriusXM, YouTube, Spotify).<\/p>\n
SiriusXM is a broadcasting company that provides satellite radio, online radio, and on-demand
\nonline content to media consumers in the United States. It features uniquely curated music (e.g.,
\nPitbull’s Globalization, SoulCycle Radio, 90s Mellow Hits), sports (e.g., ESPN, Barstool Radio, live
\nplay-by-play coverage of professional and college sports), comedy (e.g., Kevin Hart’s Laugh Out
\nLoud Radio, Comedy Central radio), talk and entertainment (e.g., Doctor radio, TODAY show
\nradio, Disney radio), news (e.g. CNN, Bloomberg radio) as well as traffic and weather channels. In
\ntotal, it streams more than 300+ unique stations to consumers. In addition, it also offers thousands
\nof hours of on-demand shows, performances and interviews, SiriusXM video (online or on the app),
\nand personalized streaming stations (Powered by Pandora, which SiriusXM acquired in 2019).
\nConsumers can listen in their car, on their phone, at home, or online, and subscribe through a
\nvariety of packages. As of March 31, 2020, Sirius XM had approximately 34.8 million subscribers.
\nOwing to the breadth of its content and access options, Sirius XM competes against a broad range
\nof other media providers and platforms, including traditional and online radio services (e.g.
\niHeartradio, TuneIn, Last.fm) and online audio streaming and content platforms (e.g. Spotify,
\nYouTube). Similar to many of these organizations, SiriusXM is interested in courting younger media
\nconsumers, in the 18-24-year-old age range, by providing media formats that appeal to their needs
\nand wants (e.g. apps).<\/p>\n
Research questions to be explored (18-24 y\/o consumers):
\nWhat non-music audio content do they consume?
\nWhen (e.g. occasions, frequency, etc.)?
\nWhere (e.g. on which platforms, etc.)?
\nWhy (e.g. what needs and wants does it fulfill)?
\nHow much do they care about it (vs. music audio content)?
\nWhat non-music video content do they consume?
\nWhen (e.g. occasions, frequency, etc.)?
\nWhere (e.g. on which platforms, etc.)?
\nWhy (e.g. what needs and wants does it fulfill)?<\/p>\n
For non-music content, how important is video vs. audio-only consumption?
\nWhen does it matter or not matter (e.g. occasions)?
\nHow does video complement audio consumption?
\nWhat are their perceptions of content-providing services\/platforms (mainly for non-music content)?
\nWhich do they use? Why?
\nWhat features do they like and dislike?
\nHow important is the element of control?
\nHow did they get started with them (e.g. trials, promotional offers, recommendations)?
\nWhat are barriers to trying a new service?
\nHow long have they been using them?
\nHow loyal are they? Why?
\nWhat are their perceptions of Sirius XM brand\/service?
\nWhat are their perceptions of Sirius XM pricing structure\/subscription plans? Research Methods. This marketing research study will use three methods:<\/p>\n
Choose two from the following resources in your personal annotated bibliography: \u2022 One commercial\/industry database (e.g. Business Insights, Gfk MRI University Reporter) \u2022 One scholarly journal article (e.g. Journal of Marketing) \u2022 One news article from a credible source (e.g. Wall Street Journal) \u2022 One website (e.g. competitor website, industry trends blog, etc.)<\/p>\n","protected":false},"excerpt":{"rendered":"
The current project ( help with nursing paper writing from experts with MSN & DNP degrees) aims to understand the attitudes and behaviors of 18-24\u2026<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10099,10681,7636,615,10892,10680,10891],"tags":[10553,10616,10254,10896,10897,10247,10295,10898,10893,10894,10895,10899,10551],"class_list":["post-125229","post","type-post","status-publish","format-standard","hentry","category-buy-essay","category-cheap-dissertation-help-online","category-cheap-essay-writer-usa","category-homework-help-writing-service-usa","category-page-paper","category-university-dissertation-writing-service","category-write-my-assignment-ireland","tag-1-assignment-help-online-service-for-students-in-the-usa","tag-australian-best-tutors","tag-can-someone-write-my-assignment-for-me","tag-case-study-in-nursing-writing-a-nursing-case-study-essay","tag-free-nursing-case-studies","tag-help-me-write-my-dissertation","tag-homework-for-you","tag-nursing-case-study-assignment-examples","tag-nursing-case-study-examples","tag-nursing-case-study-presentation-example","tag-nursing-case-study-questions-and-answers","tag-student-nurse-case-study-assignments","tag-write-my-assignment-help-for-college-students"],"_links":{"self":[{"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/posts\/125229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/comments?post=125229"}],"version-history":[{"count":0,"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/posts\/125229\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/media?parent=125229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/categories?post=125229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/tags?post=125229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}