Have you heard of Louise Delage?
\nIn case you haven’t, Delage is a\u00a025-year-old Parisian, who rose to Instagram stardom in just eight,\u00a0short weeks, with more than 41,000 followers as of writing this. Delage is a cute girl with a pretty smile and a hip wardrobe. Go on;\u00a0visit her . Very Instagram-y, right?
\nRelated:\u00a0<\/p>\n
Pop quiz: What is the one thing – although in different forms — that’s present in nearly all of her photos?
\nAnswer: There is a drink in nearly all of her images.\u00a0I bet you didn\u2019t notice this at first.
\nAs it turns out, Delage doesn\u2019t exist. She is a character in a campaign,\u00a0created by Addict Aide and BETC, and she is a prime example\u00a0of the subtle widespread presence of alcoholism among young adults.
\nIn these photos, someone so young, pretty and carefree\u00a0can\u2019t let a drink out of her hand. The most interesting part is that out of thousands of people following and liking her photos, not many caught on to this, which\u00a0only goes to prove Addict Aide\u2019s point that addiction is not always easy to spot.
\nSo, how did the account’s\u00a0creators ensure profile\u00a0visibility and what can entrepreneurs learn from it? Fortunately, I’m going tell you.
\nAccording to ,\u00a0the team created a strategy around four pillars: content, hashtags, bots and a key opinion leader (KOL)\u00a0strategy.
\nRelated:\u00a0
\nThe agency thoroughly examined Instagrammers\u2019 habits, including engagement peak times, hashtags, filters and imagery style. They were also very diligent about who Delage\u00a0followed. Finally, they enlisted help of Instagram influencers, who helped\u00a0spread the word about the\u00a0profile.
\nBETC gave Delage all the details required to make her cool to today’s young people. Her profile photos are sexy, enigmatic, fashionable, well-posed and always include her with\u00a0a drink in her hand. She has that it girl\u00a0look;\u00a0Delage possesses all of the characteristics of the gilded youth. Plus, she follows the Instagram playbook\u00a0to a T.
\nHow could she not get famous overnight?
\nAside from\u00a0the promotional tactics, BETC and Addict Aide hit on something bigger.
\nIt brought together pop\u00a0culture and psychology to hit the nail hard on the head, and make viewers a part of the scheme.
\nIn today’s society, where life becomes more and more perfectly\u00a0scripted for social media, did you overlook glaring details that were hinting at less than a perfect life?
\nNow that the campaign is out in the open, did you stop, and analyze your reaction? Were you reminded that not everything in real life (IRL)\u00a0is as perfect as appears on\u00a0Instagram?
\nAnother thing worth noting is that if someone could construct and craft the story of Delage, a fictional character, you should be able to create a brilliant story around your existing, real business. After all, Instagram requires one image and an accompanying story at a time.
\nRelated:\u00a0
\nOverall, this was a brilliant campaign –\u00a0both technically and conceptually. The creators of the campaign brought a lot of attention to the issue and generated buzz in social and printed media. As I write the article and go back to the account, the\u00a0growth of followers is astounding. In the last 24 hours alone, Delage\u00a0acquired 15,000 new followers, which is even better than before we knew she was fictional.<\/p>\n","protected":false},"excerpt":{"rendered":"
Have you heard of Louise Delage? In case you haven’t, Delage is a\u00a025-year-old Parisian, who rose to Instagram stardom in just eight,\u00a0short weeks, with more\u2026<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10099,10681,7636,615,10892,10680,10891],"tags":[10553,10616,10254,10896,10897,10247,10295,10898,10893,10894,10895,10899,10551],"class_list":["post-126104","post","type-post","status-publish","format-standard","hentry","category-buy-essay","category-cheap-dissertation-help-online","category-cheap-essay-writer-usa","category-homework-help-writing-service-usa","category-page-paper","category-university-dissertation-writing-service","category-write-my-assignment-ireland","tag-1-assignment-help-online-service-for-students-in-the-usa","tag-australian-best-tutors","tag-can-someone-write-my-assignment-for-me","tag-case-study-in-nursing-writing-a-nursing-case-study-essay","tag-free-nursing-case-studies","tag-help-me-write-my-dissertation","tag-homework-for-you","tag-nursing-case-study-assignment-examples","tag-nursing-case-study-examples","tag-nursing-case-study-presentation-example","tag-nursing-case-study-questions-and-answers","tag-student-nurse-case-study-assignments","tag-write-my-assignment-help-for-college-students"],"_links":{"self":[{"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/posts\/126104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/comments?post=126104"}],"version-history":[{"count":0,"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/posts\/126104\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/media?parent=126104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/categories?post=126104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/tags?post=126104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}