Assignment #3 INSTRUCTIONS \u2013 Business 100<\/p>\n
Make sure that you have also downloaded the Assignment #3 Template. You will answer the questions there and submit that file as your assignment.<\/p>\n
question 1: product
\nBackground information needed to answer Question #1:
\nBelow are three different vehicles that each have unique features. Review those features and to determine which vehicle would sell the most based on the Customer Profile highlighted below.<\/p>\n
PRODUCT DESCRIPTIONS
\nH:\u00000_2020_Q2_workBUS100gettyimages-hondacivic.jpg
\nH:\u00000_2020_Q2_workBUS100gettyimages-kiasedona.jpg
\nH:\u00000_2020_Q2_workBUS100gettyimages-chevysilverado.jpg
\nVehicle 1
\nCar
\nProviding the owner fantastic gas mileage for the long daily commutes as well as superior performance the car is a great practical, well rounded option. With 4 doors and a large rear seat, this car is suited to hauling family and friends anywhere they want to go. In the rear, the car boasts the largest trunk of any car in its class for the ultimate hauling experience.<\/p>\n
MPG: 28 city\/ 40 highway \/ 32 combined Passengers: 5 Safety Rating: Fair Warranty: 3 year\/ 36k miles<\/p>\n
Price: $20,000.00 ($325 per month w\/2k down) Lease Cost: $180 per month \/ $1800 down payment<\/p>\n
Vehicle 2
\nMinivan
\nWith its ability to haul all of your family and friends, you\u2019ll be ready to tackle all life adventures. Built with convenience in mind, the van has 2 automatic sliding doors and an electronic rear hatch for the easiest of access. The convenience doesn\u2019t stop there with rear seats that fold into the floor giving in class leading cargo space.<\/p>\n
MPG: 24 city\/ 35 highway\/ 28 combined Passengers: 7 Safety Rating: Best Warranty: 10 year\/ 100k miles<\/p>\n
Price: $25,000.00 ($415 per month w\/2k down) Lease Cost: $200 per month \/ no money down special offer<\/p>\n
Vehicle 3
\nTruck
\nWith maximum towing capacity, the truck can pull any load down the road. The spacious luxury level cabin hosts a whole suite of features making anyone feel right at home. Leather seating, upgraded sound system, and adaptive cruise control make driving this large vehicle a breeze.<\/p>\n
MPG: 12 city\/ 18 highway\/ 15 combined Passengers: 5 Safety Rating: Poor Warranty: 5yr\/60k miles<\/p>\n
Price: $40,000.00 ($685 per month w\/2k down) Lease Cost: $500 per month\/ $2500 down payment<\/p>\n
CUSTOMER PROFILE:
\n\u00b7 70% are couples with 3 children.<\/p>\n
\u00b7 Age: 28\u201348.<\/p>\n
\u00b7 Income: 70,000 per household.<\/p>\n
\u00b7 90% of target market live 30 miles from work.<\/p>\n
\u00b7 80% need some cargo space for travel and house project ( help with nursing paper writing from experts with MSN & DNP degrees)s.<\/p>\n
\u00b7 65% are concerned about gas mileage.<\/p>\n
\u00b7 70% consider safety a top priority.<\/p>\n
\u00b7 85% prefer long warranties.<\/p>\n
Go to the Assignment #3 Template and complete Question 1.
\nquestion 2: financial options
\nBackground information needed to answer Question #2:
\nBased on the information contained in the vehicle descriptions in Question #1, what is the best financial option to purchase the vehicle you selected in Question #1.<\/p>\n
Go to the Assignment #3 Template and complete Question 2.
\nquestion 3: promotions
\nBackground information needed to answer Question #3:
\nBelow are three recommended advertisements for the vehicle options in Question #1, including a special deal promotion, for the vehicle that is expected to sell the best. Review and based on the vehicle descriptions, determine which promotional activity will sell the most vehicles.<\/p>\n
POTENTIAL PROMOTIONAL OFFERS
\nPromotion 1:
\nFree extended warranty with purchase<\/p>\n
Promotion 2:
\nFirst oil change and tire rotation free<\/p>\n
Promotion 3:
\nFree car washes for a year<\/p>\n
Go to the Assignment #3 Template and complete Question 3.
\nquestion 4: pricing
\nBackground information needed to answer Question #4:
\nReview the pricing options available for each of the vehicles below. Also review the Manufacturer Suggested Retail Price of the vehicle as you review the best price mix for all three vehicles.<\/p>\n
PRICING OPTIONS
\nPrice Mix 1:
\nBase Sale Price: $19,500<\/p>\n
Mid-tier Sale Price: $24,550<\/p>\n
Fully-Loaded Sale Price: $34,999<\/p>\n
Price Mix 2:
\nBase Sale Price: $20,000<\/p>\n
Mid-tier Sale Price: $25,000<\/p>\n
Fully-Loaded Sale Price: $30,000<\/p>\n
Price Mix 3:
\nBase Sale Price: $22,000<\/p>\n
Mid-tier Sale Price: $24,000<\/p>\n
Fully-Loaded Sale Price: $28,999<\/p>\n
PRODUCT DESCRIPTIONS
\nH:\u00000_2020_Q2_workBUS100gettyimages-hondacivic.jpg
\nH:\u00000_2020_Q2_workBUS100gettyimages-kiasedona.jpg
\nH:\u00000_2020_Q2_workBUS100gettyimages-chevysilverado.jpg
\nVehicle 1
\nCar
\nProviding the owner fantastic gas mileage for the long daily commutes as well as superior performance the car is a great practical, well rounded option. With 4 doors and a large rear seat, this car is suited to hauling family and friends anywhere they want to go. In the rear, the car boasts the largest trunk of any car in its class for the ultimate hauling experience.<\/p>\n
MPG: 28 city\/ 40 highway \/ 32 combined<\/p>\n
Passengers: 5<\/p>\n
Safety Rating: Fair<\/p>\n
Warranty: 3 year\/ 36k miles<\/p>\n
Price: $20,000.00 ($325 per month w\/2k down)<\/p>\n
Lease Cost: $180 per month \/ $1800 down payment<\/p>\n
Vehicle 2
\nMinivan
\nWith its ability to haul all of your family and friends, you\u2019ll be ready to tackle all life adventures. Built with convenience in mind, the van has 2 automatic sliding doors and an electronic rear hatch for the easiest of access. The convenience doesn\u2019t stop there with rear seats that fold into the floor giving in class leading cargo space.<\/p>\n
MPG: 24 city\/ 35 highway\/ 28 combined<\/p>\n
Passengers: 7<\/p>\n
Safety Rating: Best<\/p>\n
Warranty: 10 year\/ 100k miles<\/p>\n
Price: $25,000.00 ($415 per month w\/2k down)<\/p>\n
Lease Cost: $200 per month \/ no money down special offer<\/p>\n
Vehicle 3
\nTruck
\nWith maximum towing capacity, the truck can pull any load down the road. The spacious luxury level cabin hosts a whole suite of features making anyone feel right at home. Leather seating, upgraded sound system, and adaptive cruise control make driving this large vehicle a breeze.<\/p>\n
MPG: 12 city\/ 18 highway\/ 15 combined<\/p>\n
Passengers: 5<\/p>\n
Safety Rating: Poor<\/p>\n
Warranty: 5yr\/60k miles<\/p>\n
Price: $40,000.00 ($685 per month w\/2k down)<\/p>\n
Lease Cost: $500 per month\/ $2500 down payment<\/p>\n
Go to the Assignment #3 Template and complete Question 4.
\nquestion 5: branding
\nBackground information needed to answer Question #5:
\nThe company that makes the vehicle you selected is looking to rebrand the vehicle. They have asked for your input on possible brands ideas. Read the information below summarizing the vision for each Brand Direction.<\/p>\n
H:\u00000_2020_Q2_workBUS100gettyimages-autoshow.jpg<\/p>\n
H:\u00000_2020_Q2_workBUS100gettyimages-1129803191-2048×2048.jpg<\/p>\n
Brand Direction 1: Fantasy Car of Your Dreams
\nRepresents car fanatics that travel around the country attending car meets and get-togethers, races, and other competitions.<\/p>\n
Brand Direction 2: Fun for the Whole Family
\nInspired by the ultimate family experience, taking road trips, and sightseeing.<\/p>\n
Go to the Assignment #3 Template and complete Question 5.
\nquestion 6: sales pitch
\nBackground information needed to answer Question #6:
\nA great sales pitch has five components: introduction, problem, solution, objections, call to action. Review the 5 components of a successful sales pitch.<\/p>\n
Step 1 \u2013 Introduction
\nA good sales pitch quickly introduces the reason the customer should give you their attention. Consider starting with something that grabs both their heart and mind, like a surprising fact or a relatable story.<\/p>\n
Step 2 \u2013 Problem
\nOnce you have the customer\u2019s attention, show that you understand the problem they are facing, one that your product can solve. Take some time to acknowledge the problem and talk about how well you understand the opportunity or challenge the customer needs a solution for.<\/p>\n
Step 3 \u2013 Solution
\nOnce you\u2019ve outlined the problem, it\u2019s time to introduce the solution. This is where you talk about how the company\u2019s product or service will address the problem the customer is facing. Make sure to describe the key features of the product and talk about how they will help the customer.<\/p>\n
Step 4 \u2013 Objections
\nIt\u2019s important to anticipate reasons why a customer might object to purchasing the product. If the product is expensive, for example, you might acknowledge the high cost while also explaining why it\u2019s justified given the quality of the product or its innovative features.<\/p>\n
Step 5 \u2013 Call to Action
\nHaving introduced the product, spoken about the problem, described the solution and addressed any objections, you\u2019ve probably got the customer right where you want them. At this point, you need to give them a clear call to action. Be direct and make it easy for them to say yes. Invite them to purchase the product or offer them a free trial of the product.<\/p>\n
Go to the Assignment #3 Template and complete Question 6.
\nNext step: submit your work
\n1. Save your completed template (not these instructions) to your desktop.<\/p>\n
\u00b7 Navigation: Select File at the top, then select Save As > Browse > Desktop, select Save.<\/p>\n
2. Log into your class and select Assignment #3 on the left, scroll down and select Submit Your Work, click Browse My Computer, find your file on the desktop, click Open, then click Submit.<\/p>\n
3. If you have any issues please email me or call<\/p>\n
I will provide you assignment feedback and you can then make any changes you would like and resubmit for grading.<\/p>\n
Congrats on completing assignment #3!<\/p>\n
Assignment #3 Instructions Page of<\/p>\n","protected":false},"excerpt":{"rendered":"
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