ACADEMIC TO STRATEGIC CONVERSION<\/p>\n
Order Description<\/p>\n
For Writing Project 1, your task is to convert that research paper into a piece that appeals to a non-academic audience. You will accomplish that by cutting the clutter, achieving readability targets and targeting the language to a specific audience.<\/p>\n
Specifically, you will convert one of the research papers into a newsletter-style story designed to explain the study\u2019s findings to 15-year-old high-school sophomores. Your goal will be to create a piece that captures this audience\u2019s attention, holds it and informs them about this study.<\/p>\n
. You will succeed by using the Writing Tools outlined in class and other strategic writing principles.<\/p>\n
Apply the concepts of selection and redirection, and compression where needed, to reduce your word count to one that could be read in just a few minutes \u2013\u2013 300 words.
\nFocus your message on things that help summarize the study and its findings. Cut messages that aren\u2019t supportive of this goal.
\nDelete long direct quotes and academic references. Paraphrase or use indirect quotes if you must retain the information.
\nFormat and attribute short direct quotes in a way that is consistent with a newsletter story.
\nBegin your piece with a compelling headline designed to capture attention.
\nWrite a two-sentence, 25-word first paragraph that is designed to get the high schoolers to read the rest of the piece.
\nUse additional paragraphs to provide more information about the study and its findings. Keep the paragraphs short \u2013\u2013 three sentences or less.
\nFormat your work in a 12-point font.
\nDouble space your work.
\nAchieve the paragraph\/sentence\/word length and readability goals specified in lecture:
\nAverage paragraph length of 3.0 sentences or less.
\nAverage sentence length of 14.0 words or less.
\nAverage word length of 5.0 characters or less.
\nFlesch Reading Ease score or 50 or higher.
\nFlesch-Kincaid Grade Level of 10th or lower.
\nEliminate spelling, grammatical and\/or punctuation errors.