Study Bay Coursework Assignment Writing Help<\/p>\n
Social media is the use of web-based and mobile technologies for social interaction, using highly accessible and scalable communication techniques. Social media marketing is a growing industry and Selling brands online can be a tricky task, but done right it can be quite successful.<\/p>\n
Youth Marketing is a term used in marketing and advertising industry to describe activities to communicate with young people, in the age range of 12 to 34. This youth market can further be classified into Tween Marketing, targeting people in the 8 to 12 year-old range, Teen Marketing, targeting people age 13 to 19, College Marketing, targeting college-age consumers, typically ages 18 to 21, Young Adult Marketing, targeting young professionals, typically ages 22 and above.The youth market is critical because of the demographic\u2019s buying power as the members in this group have huge influences on the spending of family members. In addition, teens and young adults often set trends that are adopted by other demographic groups.<\/p>\n
DISCUSSION<\/p>\n
So in terms of being smart about social media marketing, a brand needs to be smart and ready to be held accountable for its product but its interaction within the social media realm. Social networking and smart phones will play an all-important role in the youth marketing and media trends, as they have become part of the youth lifestyle and culture. The following trends will make it easy to see why they are and will continue to be a dominant force in the youth market:<\/p>\n
1.\u00a0\u00a0 \u00a0Social media: More youth have become addicted to social networking and more companies targeting the youth through this means, due to its great viral effect.<\/p>\n
2.\u00a0\u00a0 \u00a0Smartphone: Standard phones cannot fully cater to the online and social networking craving of the youth and, as more companies and universities introduce policies that limit the use of social networking sites during the day\/working hours, this has led to more youth jumping onto the Smartphone bandwagon as a means of countering these restrictions. And these phones can be used for various kinds of marketing.<\/p>\n
3.\u00a0\u00a0 \u00a0Apps : With Apple alone having over 300 000 applications to choose from over one million apps downloaded in one day \u2013 and with all the new apps for the tablets, we can expect 2011 to be a year of apps.<\/p>\n
4.\u00a0\u00a0 \u00a0BBM: BlackBerry Messenger \u2013 has taken the youth market by storm. The youth love sharing and staying connected and this is what BBM does, enabling them to share through instant messaging (IM).<\/p>\n
5.\u00a0\u00a0 \u00a0Mobile commerce: The youth are getting big on cell phone banking and making payments via their cell phones.<\/p>\n
6.\u00a0\u00a0 \u00a0Mobile learning: The increase in the number of youth with Smartphone and the increase in the time spent online will lead to more businesses ,institutions and educational heads looking into conveying some of their products and educational material through cell phones<\/p>\n
7.\u00a0\u00a0 \u00a0Online advertising: Online advertising, targeting the youth, from both local and international perspectives have increased by leaps and bounds. Consequently, we can expect to see an increase in online advertising spend targeting the youth.<\/p>\n
8.\u00a0\u00a0 \u00a0Corporate social websites: There will be a rise in website integration for companies or brands that are targeting the youth market. Previously, websites were all about the company; however, the new shift has seen a change to cater to the dialogue with the youth and encourage them mostly to \u201cfollow\u201d through Twitter feeds and \u201cconnect\u201d through Facebook fan pages.<\/p>\n
9.\u00a0\u00a0 \u00a0Blogging: We will see the rise in the number of youth bloggers, who will post opinions about products and brands, and, with this kind of social activism will go on the rise, and also word of mouth along with viral marketing will show its importance.This is really going to keep a lot of companies on their feet.<\/p>\n
10.\u00a0\u00a0 \u00a0Tablets: All youths who are tech-savvy and could afford, the likes of the Apple iPad and the Blackberry Playbook will give rise to the social media marketing. With Hewlett-Packard announcing its own webOS-based PalmPad, we can be sure to expect a decrease in price of the gadgets on the local market and more youth being able to afford and taking up these gadgets.<\/p>\n
11.\u00a0\u00a0 \u00a0Wifi hot spots: Wifi hotspots will attract more youth as they strive to stay connected, even when they are out and about. We are therefore going to see more cafes and restaurants catering to this by enabling wifi on their premises.<\/p>\n
#1\u2033Free\u201d is a viable business model: Given the increasingly challenging task of reaching out to young consumers, more brands consider the \u201cfree\u201d route (eg ad supported or cross-selling).Youth indifference may well prove to be a brand\u2019s most significant cost factor so offering a service for free with the promise of cross-selling related services may well provide the first tentative steps in addressing that challenge.<\/p>\n
#2 Transparency: Some of the innovative brands, however, are going long on being transparent about their values and mistakes when communicating with youth. Consumers are tired of being both whitewashed and stonewalled. In an era when youth expect access and brands are willing to provide it, the company CEO that appears on YouTube confessing they\u2019d \u201cscrewed up\u201d may lose a few investor friends, but wins the long term hearts and minds of the consumer.<\/p>\n
#3 Facebook fatigue: It\u2019s now all about 30 somethings in the world of Facebook. Youth are already exploring new avenues more relevant to their lifestyle \u2013 such as Bebo. Do we yet have a student specific SNS?MySpace\u2019s partnership with MTV to platform young musical talent from the social network is a PR victory in the face of a Facebook population disillusioned with their parents and corporates hijacking the party.<\/p>\n
#4 The rise of the moderates: Individually, most students have a moderate and parochial political outlook these days, more concerned with the price of their Bacardi & Coke than any ethical questions that may come served with it. But now this swell of moderate opinion has become a determined movement.<\/p>\n
#5 \u201cInner circle\u201d brands: Once young consumers were thought to be na\u00c3\u00afve and persuadable. Then they were savvy, fickle and cynical to brand messages.Recent research by Opinionpanel discovered a maximum of twenty brands that students were willing to be Facebook But there is also space in the inner circle for maverick brands who don\u2019t give a damn for high-level marketing approaches. In<\/p>\n
#6 It\u2019s cool to be a suit: In the eyes of the young, businesspeople were once the least cool people in the world. Now it\u2019s okay to want to be a suit.<\/p>\n
#7 Youth turn off the box: The current generation of young consumers is perhaps the first that have had real choice in their media consumption. TV, is increasingly being squeezed out by other distractions. Facebook, MySpace, WII, homework, after-school activities, commuting and just good old \u201changing out with friends\u201d compete with TV for youth attention. And it\u2019s not just the decreasing time spent watching TV, it\u2019s the quality of that time. According to the Kaiser Family Foundation, 25% of high school students were actively involved in another form of media (playstation, computer etc) whilst \u201cwatching\u201d TV.<\/p>\n
Make the message fit the venue-advertising usually involves one way communication and marketing involves creating, communicating and delivering. The goal is to get the eyeball and attention and keep it until the sales pitch for a product or a service is received. Social media involves interaction among its users. The message should not be a hard sell; it needs to get people talking.<\/p>\n
Be familiar with social networks-To understand the taste of youth and their liking it is very important to go to different groups and see what the users are talking about and how they say it. Know what groups are the most popular with youth and learn how they interact. Learn the common terms that are used.<\/p>\n
Use links to ads to spread advertisement messages-don\u2019t fill the posts with hard sell advertisements. Use low key banner ads on the social page and have all links going to the company\u2019s main pages that youth are interested in.<\/p>\n
Join groups-to get some exposure, you will need to join groups or become fans of groups that the target audience are joining. Post and get to know the members. People are more likely to listen about a product or service from someone they feel like they know before they listen to a \u201cstranger\u201d. For e.g.: If there is a page dedicated to Airtel on facebook and one of the target groups member is a member of the group as well then it becomes easy to understand and know his likings and temperament.<\/p>\n
Size doesn\u2019t matter-it doesn\u2019t matter if you are a small business or a large business, you can use social medias to target youth. As being a part of social media doesn\u2019t require much investments.Give them something of value, entertaining, and fun. Any size business is capable of that.<\/p>\n
Post pictures-post fun and entertaining pictures that relate to the product or service. Encourage others on the page to do the same.This kind of activities garner lots of attention thus creating potential fan following.<\/p>\n
Be active on the social media page-there is usually someone on staff who will be willing to be paid to get on Facebook or other social medial for about a half hour or so daily and keep up on comments. Choose someone who is familiar with how social media works and can speak the same language as the youth audience that is being targeted.<\/p>\n
The fitness landscape that determines success in marketing to young consumers is changing. 10 years ago, the TV provided the de facto advertising channel to win the hearts and minds of this often difficult to reach demographic. Since 2007 alone, the rise of social networking, flat rate data plans both on mobile and internet as well as a widespread growth in niche media content means that marketers are now increasingly challenged when it comes to both communicating with and understanding youth. Young people\u2019s relationship with technology is different to what many marketers might assume. Though immersed in tech from an early age, \u201cCircuits of Cool\u201d found the majority don\u2019t even notice technology is there, and only 20 percent can really be classified as \u201ctech lovers.\u201d They don\u2019t use technological jargon such as \u201cWeb 2.0\u201d and \u201csocial media,\u201d as these terms are primarily used by adults to categorize and define the shifts in trends. They simply use \u201cmusic download\u201d and \u201cconnect with friends\u201d to refer to these activities and behaviors.Linear TV is the critical channel for introducing people to new things they weren\u2019t searching for in the first place. TV\u2019s word-of-mouth (WOM) effect is definitely complementary to other new digital platforms: 47 percent of youth surveyed IM each other about \u201cwhat is on TV right now.\u201d One can argue that for marketing messages to cut through the clutter, strategies must focus on identifying a need-based behavioral pattern rather than simply incorporating digital technology as panacea.To effectively behavioral target this group, the platform must expand beyond current online domain to become a true transmedia to match a copy-and-paste consumption of mixing on- and offline media.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
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