Study Bay Coursework Assignment Writing Help<\/p>\n
This report analyses information and facts on the apple iPad in relation to the product itself and the marketing strategies of Apple. It provides an over view of the product such as the brand, pricing and application. The report focus on the identification and development of the primary target markers to create a profile which will help explain the product life cycle of the iPad. In Australia both models of the iPad were released in May 28, 2010 this report will cover both of these.<\/p>\n
Apple\u2019s iPad is already huge. In fact, after just its first quarter of sales, it\u2019s already the company\u2019s third-biggest business segment. In the June quarter, the iPad business generated $2.2 billion of revenue for Apple. That\u2019s more than Apple\u2019s iPod business generated last quarter \u2014 $1.5 billion. (Though the cheaper iPod obviously had larger unit sales.) And it\u2019s almost half as big as Apple\u2019s 26-year-old Mac business, which put in its best quarter ever at $4.4 billion. Very impressive. And the fact that the ipad and Mac can apparently coexist is especially good news for Apple. Read more: https:\/\/monkessays.com\/write-my-essay\/businessinsider.com\/chart-of-the-day-ipad-ipod-mac-2010-7#ixzz0xOXGC2sE<\/p>\n
Frommer (2010, p.1 of 4)<\/p>\n
Introduction<\/p>\n
This report has been prepared to provide facts, details and information relating to the Apple iPad. \u201cThe best way to experience the web, email, photo and video. Hands down.\u201d Apple (2010, p.1 of 7). This quote is taken from Apple\u2019s website on the iPad\u2019s features, it shows the way Apple has chosen to market and present the iPad as the one shop for an ever changing environment in which we are always on the move.<\/p>\n
2.0 Overview<\/p>\n
2.1 The Brand<\/p>\n
The growth of Apple around the world has led to expantial growth in sales of Apple products since the start of the company on April 1, 1976 .The Company was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne, with Ronald selling his share in the company back to Jobs and Wozniak for $800 in 1977. From 1976 until 1982 Apple released three personal computers, these were all over priced and weren\u2019t taken up by the market. Then Apple released its iMac along with its new g laptop range as Steve Jobs returned and we also saw an increase in 1996 of the share price to $24.19 followed by another substantial increase in 1998 with the release of the iMac, shares hit $41.00.<\/p>\n
10 Jan 2006 \u2013 15\u00e2\u20ac\u00b3 Macbook Pro and iMac<\/p>\n
28 Feb 2006 \u2013 Mac mini<\/p>\n
24 April 2006 \u2013 17\u00e2\u20ac\u00b3 Macbook Pro<\/p>\n
13 May 2006 \u2013 13\u00e2\u20ac\u00b3 Macbook<\/p>\n
7 Aug 2006 \u2013 Mac Pro<\/p>\n
Below is the Apple Product Timeline<\/p>\n
(Wikipedia, 2010, p1)<\/p>\n
\u2018This timeline of Apple products is a list of all stand-alone Apple II, Macintosh, and other computers, as well as computer peripherals, expansion cards, software, ancillary products, and consumer electronics sold by Apple Inc. in order of introduction date\u2019 ( Wikipedia, 2010, p1).<\/p>\n
2.2 The iPad<\/p>\n
The Apple iPad was released on two different dates depending on the model you wanted: the Wi-Fi model (U.S.) April 3, 2010\u00a0(2010-04-03) and Wi-Fi + 3G Model (U.S.) April 30, 2010. It was released May 28, 2010 worldwide with pre order numbers going into the thousands. The Technical Specifications are as following:<\/p>\n
-Wireless and cellular support with the production of two different models one with wireless and cellular and one with just wireless.<\/p>\n
-Apple\u2019s own 1 GHz Apple A4 chip this is the same used in the iphone 4.<\/p>\n
\u2013 The storage in the iPad is 16 \u2013 64 GB of Flash storage; flash is the fastest current storage method in terms of types of hard drive<\/p>\n
\u2013 Bluetooth 2.1<\/p>\n
\u2013 802.11n this is the latest standard of wireless technology with transfer rates of up to 600 Mbit\/s being achieved<\/p>\n
\u2013 Speaker, microphone and 30-pin connector<\/p>\n
\u2013 9.7 inch IPS LED backlit LCD combined with 10 hours of battery life<\/p>\n
\u2013 Half an inch thick<\/p>\n
\u2013 Accelerometer and Compass and Helped GPS and Digital Compass (3G version only)<\/p>\n
\u2013 3G UMTS\/HSPDA and GSM\/EDGE data (optional)<\/p>\n
\u2013 3.5mm headphone jack<\/p>\n
\u2013 VGA out support or AV out via dock connector and converter cable.<\/p>\n
Warren (2010, p.1 of 5)<\/p>\n
There has been a huge push in the applications available for the iPad with the main updates coming in games that rely on the motion senses in the iPad, social networking applications such as flip board and the last area is business applications such as filemaker. The games are one of the reason the iPad had been such a great success with the world market. This is because people are now looking for new ways to entertain themselves when they are moving around during their day whether this be on trains and buses or when they are waiting for events to start. The iPad is able to play games in high definitions this creates a better and sharper image for the user with games such as Real Racing HD and Touch grind HD. The social network craze has hit the western world with Flipboard, \u201ca so-called social magazine viewable on tablet computers that offers content drawn from online social networking sites.\u00a0The Apple iPad is said to be the ideal means of reading Flipboard.\u00a0McCue is said to want to make technology simple and Flipboard does this for online social networking by making it more accessible\u201d. This app pulls links, photos and events directly for social network sites which puts every that people view and look for very day in one place making life simpler. The business side of the iPad is greatly increasing as well with apps like filemaker a Mac database manager. Michaels (2010) the CEO of Apple stated \u201cThe iphone may fit in your pocket, and the iPad may not be much larger than a hardcover book, but FileMaker thinks it can fit an entire database application on each device.\u00a0\u201d This evolution of being able to access your data bases and edit it on the fly via 3g wireless connection has huge advantages such as increasing productivity, efficiency and effectiveness. It\u2019s easier to carry and offers longer battery life than most notebooks which allows it to work well with other apps like macpractice. Macpractice is a Mac package that has all the needed and extra features for a doctor\u2019s office. These are some of the reasons I believe that the iPad is slowly becoming a must have product in the 21\u2019st century.<\/p>\n
3.0 Primary Product Markets<\/p>\n
The Apple iPad has come into the market as a niche product but all at a risk to one of Apple\u2019s largest markets their laptops. This is because the iPad doesn\u2019t really seem to sit anywhere as it is not quite a smartphone and so far not your laptop. So what is the Apple iPad being marketed as , my understanding is that it is being marketed as a product to be used wirelessly for business needs to improve productivity and effectiveness or for personal needs such as having a common calendar or phonebook and step-by-step videos.<\/p>\n
The Definition: a statistic characterizing human populations (or segments of human populations broken down by age or sex or income etc.)<\/p>\n
The demographic of the iPad is complicated because the people buying them are sometimes not the ones necessary using them. The typical person buying ipads are upper class men and women, can be people with one or more incomes and usually aged between 24-40 years old. The other variables such as family size, race, ethnicity and education do not matter with this product. This is because the main barrier stopping people from purchasing this product is the price. With iPod touch prices at A$289.00 for an 8gb and the cheapest macbook(laptop) coming in at A$1249.00 and a iphone 16GB is A$ 859.00 and the cheapest ipad is A$629 for a 16gb Wi-Fi model. This is why Apple released the ipad to be the in between for a iPod touch and macbook.<\/p>\n
The Definition: study of the earth\u2019s surface; includes people\u2019s responses to topography and climate and soil and vegetation.<\/p>\n
The geographic of the iPad is very similar to most technological products with the main market sales being in capital cities with high population areas the highest users and purchases of iPads. Below is a table of shops that stock the sale of iPads in Perth.<\/p>\n
Shop Name<\/p>\n
Number of Stores<\/p>\n
Online store<\/p>\n
1<\/p>\n
Yes<\/p>\n
3<\/p>\n
yes<\/p>\n
2<\/p>\n
no<\/p>\n
1<\/p>\n
yes<\/p>\n
PRA Imaging<\/p>\n
1<\/p>\n
Yes<\/p>\n
T4 Technology<\/p>\n
1<\/p>\n
No<\/p>\n
MAXstyle<\/p>\n
1<\/p>\n
Yes<\/p>\n
David Jones<\/p>\n
1<\/p>\n
No<\/p>\n
Jb Hi-Fi<\/p>\n
10<\/p>\n
Yes<\/p>\n
Mac Worx Joondalup<\/p>\n
1<\/p>\n
No<\/p>\n
Winthrop \u2013 UWA<\/p>\n
1<\/p>\n
No<\/p>\n
XCITELOGIC PTY LTD<\/p>\n
1<\/p>\n
No<\/p>\n
Domayne<\/p>\n
1<\/p>\n
No<\/p>\n
Myer<\/p>\n
1<\/p>\n
No<\/p>\n
total<\/p>\n
26<\/p>\n
The Definition: any attributes relating to personality, values, attitudes, interests, or lifestyles.<\/p>\n
There is definitely a high psychographic variable involved in the purchase of an iPad, this comes mainly from lifestyle and motives being the biggest push for people to want to purchase this product. Apple focus\u2019s a lot of time and resources into making the iPad seem like it is a need rather than a want, with many online advertising campaigns and TV adverts. These all help to create the need for the iPad and appeal to the personal attributes of the customers. An example of this type of advertising is the \u2018Apple iPad Commercial TV Ad (Official) HD\u2019 on YouTube listed below:<\/p>\n