Description of Assessment Requirements<\/p>\n
1. Assignment Brief
\nMBA Strategic Management
\nGroup Assignment
\nYou are required to select an e-commerce business and to advise it on the possibility of developing an e-commerce strategy in order to participate more actively in the domestic and global market.
\nRequired: COMPANY:IKEA
\n(a) Drawing on relevant literature, analyse the claimed benefits of a web-based business strategy:
\n(b) Using relevant strategic choice models, identify and explain the ways in which the company could compete and the key strategic decisions that it will need to make;
\n(c) Identify and critically explain the strategic implementation challenges the company will need to address to turn the e-commerce strategy into a reality.
\nMarking Scheme for Group Report<\/p>\n
Application of relevant frameworks to evaluate competitive challenges
\n(20 marks)
\nApplication of strategic models to identify potential business development and design an appropriate strategy for the company (50 marks)
\nProvide guidance and make recommendations for future planning in the context of innovation and creativity (10 marks)
\nReflection (10 marks)<\/p>\n
Use of visual aids, quality of powerpoint slides and evidence of teamwork (10 marks)<\/p>\n
—————————————————————————————————
\nModule Learning Outcomes to be Assessed:-<\/p>\n
Demonstrate, understand and critically explain the importance of integrative thinking in their understanding of strategy and its formation and development in complex organisations.<\/p>\n
Identify and explain the importance of how the synthesise of knowledge gained from other business modules may be brought together into a comprehensive understanding of the concepts underpinning competitive advantage.<\/p>\n
Critically analyse a case situation in terms of strategic issues and make justified recommendations.<\/p>\n
Evaluate and develop the ability to identify strategic issues and design appropriate courses of action.<\/p>\n
Understand and be able to critically analyse the strategic position and the interrelated functions of Production and Operations Management (POM) in organizations.<\/p>\n
Demonstrate a critical awareness of research in the evolution of strategic management<\/p>\n
SECTION 5: Learning Outcomes
\nLearning outcomes tested:<\/p>\n
Task 1
\n Critically analyse a case situation in terms of strategic issues and make justified recommendations.<\/p>\n
Task 2<\/p>\n
Demonstrate, understand and critically explain the importance of integrational thinking in their understanding of strategy and its formation and development in complex organisations.<\/p>\n
Task 3<\/p>\n
Evaluate and develop the ability to identify strategic issues and design appropriate courses of action.<\/p>\n
Identify and explain the importance of how the synthesise of knowledge gained from other business modules may be brought together into a comprehensive understanding of the concepts underpinning competitive advantage.
\n Understand and be able to critically analyse the strategic position and the interrelated functions of Production and Operations Management (POM) in organisations.<\/p>\n
%)<\/p>\n
Section 6: Grading Criteria<\/p>\n
MARK 29 or less 30 – 39 40 – 49 50 – 59 60 – 69 70 +<\/p>\n
CONTENT:
\nHas the question been answered
\nVague, random, unrelated material Some mention of the issue, but a collection of disparate points Barely answers the question \u2013 just reproduces what knows about the topic (sample nursing essay examples by the best nursing assignment writing service) Some looseness\/
\ndigressions Well focused Highly focused
\nTOPIC
\nKNOWLEDGE
\nIs there evidence of having read widely
\nand use of appropriate and up to date material to make a case No evidence of reading.
\nNo use of theory \u2013 not even hinted at implicitly. No evidence of reading.
\nAn implicit hint at some knowledge of theory, etc. No evidence of reading. Very basic theories mentioned but not developed or well used. Some reading evident, but confined to core texts. Good reading.
\nGood range of theories included. Excellent reading.
\nWell chosen theories.
\nUNDERSTANDING & SYNTHESIS
\nAre ideas summarized rather than being reproduced, and are they inter-related with other ideas
\nNo theory included. Vague assertions\/poor explanations. Long winded descriptions of theory.
\nSome long winded sections.
\nSome quotations, but stand alone.
\nSome inter- connections. Good summary of theory.
\nGood use of quotations that flow with narrative.
\nGood inter-connections. Succinct, effective summaries of theory. Excellent choice and threading of quotations into argument. Good counterpoising of a range of perspectives.
\nAPPLICATION
\nDoes it show appropriate use of theory in a
\nPractical situation No examples No\/limited\/
\ninappropriate examples Few examples Uneven examples Good examples Excellent range of examples.
\nANALYSIS
\nDoes it identify the key issues, etc in a given scenario, proposal or argument Vague assertions about issues. Largely descriptive with no identification and analysis of central issues. Limited insight into issues. Some good observations. Good, detailed analysis. Comprehensive range of issues identified and discussed fully.
\nAssessment & CONCLUSION
\nDoes it critically assess material
\nAre there workable and imaginative solutions No Assessment. Uncritical acceptance of material. Some Assessment but weak. Little insight. Good interpretation. Some but limited sophistication in argument.
\nGood critical assessment. Independent thought displayed. Full critical assessment and substantial individual insight.
\nREFERENCING
\nThorough and accurate citation and referencing No referencing No referencing Limited\/poor referencing Some inconsistencies in referencing
\nAppropriate referencing Appropriate referencing
\nPRESENTATION
\nLogical and coherent structure to argument and effective presentation
\nNo structure apparent.
\nPoor presentation.
\nPoor structure.
\nPoor presentation. Acceptable, but uneven structure.
\nReasonable presentation. Reasonable structure.
\nGood presentation. Good argument.
\nWell presented material. Excellent argument.
\nVery effective presentation format.
\nSECTION 7: Notes on Plagiarism & Harvard Referencing
\nGeneral Guidelines<\/p>\n
\u2022 The submission of your work assessment should be organized and clearly structured in a report format.<\/p>\n
\u2022 Maximum word length allowed is 4000 words, excluding words in charts & tables and in the appendixes section of your assignment.<\/p>\n
\u2022 This assignment is worth 100% of the final assessment of the module.<\/p>\n
\u2022 Student is required to submit a type-written document in Microsoft Word format with Times New Roman font type, size 12 and line spacing 1.5.<\/p>\n
\u2022 Indicate the sources of information and literature review by including all the necessary citations and references adopting the Harvard Referencing System.<\/p>\n
\u2022 Students who have been found to have committed acts of Plagiarism are automatically considered to have failed the entire semester. If found to have breached the regulation for the second time, you will be asked to leave the course.<\/p>\n
\u2022 Plagiarism involves taking someone else\u2019s words, thoughts, ideas or essays from online essay banks and trying to pass them off as your own. It is a form of cheating which is taken very seriously.
\nNotes on Plagiarism & Harvard Referencing<\/p>\n
Plagiarism<\/p>\n
Plagiarism is passing off the work of others as your own. This constitutes academic theft and is a serious matter which is penalized in assignment marking.<\/p>\n
Plagiarism is the submission of an item of assessment containing elements of work produced by another person(s) in such a way that it could be assumed to be the student\u2019s own work. Examples of plagiarism are:<\/p>\n
\u2022 the verbatim copying of another person\u2019s work without acknowledgement
\n\u2022 the close paraphrasing of another person\u2019s work by simply changing a few words or altering the order of presentation without acknowledgement
\n\u2022 the unacknowledged quotation of phrases from another person\u2019s work and\/or the presentation of another person\u2019s idea(s) as one\u2019s own.<\/p>\n
Copying or close paraphrasing with occasional acknowledgement of the source may also be deemed to be plagiarism is the absence of quotation marks implies that the phraseology is the student\u2019s own.<\/p>\n
Plagiarised work may belong to another student or be from a published source such as a book, report, journal or material available on the internet.<\/p>\n
Harvard Referencing<\/p>\n
The structure of a citation under the Harvard referencing system is the author\u2019s surname, year of publication, and page number or range, in parentheses, as illustrated in the Smith example near the top of this article.<\/p>\n
\u2022 The page number or page range is omitted if the entire work is cited. The author\u2019s surname is omitted if it appears in the text. Thus we may say: \u201cJones (2001) revolutionized the field of trauma surgery.\u201d<\/p>\n
\u2022 Two or three authors are cited using \u201cand\u201d or \u201c&\u201d: (Deane, Smith, and Jones, 1991) or (Deane, Smith & Jones, 1991). More than three authors are cited using et al. (Deane et al. 1992).<\/p>\n
\u2022 An unknown date is cited as no date (Deane n.d.). A reference to a reprint is cited with the original publication date in square brackets (Marx [1867] 1967, p. 90).<\/p>\n
\u2022 If an author published two books in 2005, the year of the first (in the alphabetic order of the references) is cited and referenced as 2005a, the second as 2005b.<\/p>\n
\u2022 A citation is placed wherever appropriate in or after the sentence. If it is at the end of a sentence, it is placed before the period, but a citation for an entire block quote immediately follows the period at the end of the block since the citation is not an actual part of the quotation itself.<\/p>\n
\u2022 Complete citations are provided in alphabetical order in a section following the text, usually designated as \u201cWorks cited\u201d or \u201cReferences\u201d. The difference between a \u201cworks cited\u201d or \u201creferences\u201d list and a bibliography is that a bibliography may include works not directly cited in the text.<\/p>\n
\u2022 All citations are in the same font as the main text.<\/p>\n
Examples<\/p>\n
Examples of book references are:<\/p>\n
\u2022 Smith, J. (2005a). Dutch Citing Practices. The Hague: Holland Research Foundation.<\/p>\n
\u2022 Smith, J. (2005b). Harvard Referencing. London: Jolly Good Publishing.<\/p>\n
In giving the city of publication, an internationally well-known city (such as London, The Hague, or New York) is referenced as the city alone. If the city is not internationally well known, the country (or state and country if in the U.S.) are given.<\/p>\n
An example of a journal reference:<\/p>\n
\u2022 Smith, John Maynard. \u201cThe origin of altruism,\u201d Nature 393, 1998, pp. 639-40.
\nAn example of a journal reference:<\/p>\n
\u2022 Bowcott, Owen. \u201cStreet Protest\u201d, The Guardian,October 18, 2005, accessed February 7, 2006.<\/p>\n","protected":false},"excerpt":{"rendered":"
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