Study Bay Coursework Assignment Writing Help<\/p>\n
\nThe Caffeine Connection and More: A Proposal For Structure of the Expanding Company\n<\/p>\n
\nExecutive Summary<\/strong><\/a>\n<\/p>\n \nCompany Description<\/strong><\/a>\n<\/p>\n \nMarket Analysis<\/strong><\/a>\n<\/p>\n \nExternal Environments<\/a>\n<\/p>\n \nSWOT<\/a>\n<\/p>\n \nPorter\u2019s Five Forces<\/a>\n<\/p>\n \nOrganizational Goals<\/strong><\/a>\n<\/p>\n \nYear One Strategic Goals<\/a>\n<\/p>\n \nKey Success Indicators<\/a>\n<\/p>\n \nOperations Management<\/strong><\/a>\n<\/p>\n \nRecommendations<\/a>\n<\/p>\n \nMarket Recommendations<\/strong><\/a>\n<\/p>\n \nProduct Development Plans and Strategies<\/a>\n<\/p>\n \nValue Proposition Statement<\/a>\n<\/p>\n \nStrategies for Branding<\/a>\n<\/p>\n \nService Quality Strategies<\/a>\n<\/p>\n \nDistribution Channel<\/a>\n<\/p>\n \nCommunication Plan<\/a>\n<\/p>\n \nRecommendation for future research<\/a>\n<\/p>\n \nBusiness and Ethics Recommendations<\/strong><\/a>\n<\/p>\n \nCorporate Governance<\/a>\n<\/p>\n \nCode of Ethics<\/a>\n<\/p>\n \nInternal Ethics Program<\/a>\n<\/p>\n \nConfidentiality<\/a>\n<\/p>\n \nCorporate Social Responsibility Recommendations<\/a>\n<\/p>\n \nReferences<\/strong><\/a>\n<\/p>\n<\/p>\n \nThe Caffeine Connection and More: A Proposal For Structure of the Expanding Company\n<\/p>\n \nThe Caffeine Connection is a growing coffee and tea corporation led by a group of four CEOs from Michigan, California, Virginia, and Florida. We are currently looking to expand into other states.\u00a0 As the decision-makers are so geographically removed from one another, extensive planning and coordination is necessary to give The Caffeine Connection the opportunity to expand profitably.\n<\/p>\n \nKnowing that a change of this magnitude can become a strain and detriment to the company, we are looking to the model of one of our largest competitors, Starbucks, to see what could be applicable to our company. Starbucks is not only a nationwide corporation, it is now a multinational entity with expansive and varied offerings. In this paper, we seek to explore the products and services, organizational structure, as well as the mission, vision, and values of this wildly successful enterprise.\n<\/p>\n \nStarbucks\u2019 Mission is \u201c to inspire and nurture the human spirit \u2013 one person, one cup and one neighborhood at a time.\u201d This statement defines how every employee and consumer is meant to feel while working or procuring Starbucks products.\u00a0 (Starbucks, 2019) Their Values are a more in-depth look at what it is like to walk into a Bistro and understand and see the expectations that they have for themselves, their customers, employees as well as the companies that grow their coffee. \u201cWith our partners, our coffee and our customers at our core, we live these values: Creating a culture of warmth and belonging, where everyone is welcome. Acting with courage, challenging the status quo and finding new ways to grow our company and each other.\u00a0 Being present, connecting with transparency, dignity and respect.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Delivering our very best in all we do, holding ourselves accountable for results.\u00a0 We are performance driven, through the lens of humanity. Starbucks vision statement encompasses their mission and value statements. \u201c (Starbucks, 2019)\u201cStarbucks Coffee\u2019s corporate Vision is \u201cto establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow\u201d (GREGORY, 2018).\u00a0 The vision is a company that wants to ensure that the communities and people that they serve feel warmth and belonging where everyone feels welcomed\u201d (Starbucks, 2019) is at the center of the compass that show the direction in which the company is trying to maintain and exceed.\u00a0\n<\/p>\n \nWe at Caffeine Connections strive to provide excellent customer service while maintaining a diverse atmosphere and welcoming place for all those that need that special connection.\u00a0 Our vision, once we began our company, was to create a place where people can go, be themselves and enjoy a nice cup of coffee.\u00a0 Different backgrounds and financial abilities would not be a factor. Every cup served, sip taken would allow our customers to have a sense of belonging. When you come into Caffeine Connections everyone\u2019s the same, coming in to seek a piping hot beverage that cultivates an atmosphere where everyone is accepted.\n<\/p>\n \nCaffeine Connection\u2019s Mission is \u201cEvery cup served, sip taken invites our customers to have a sense of belonging.\u201d This statement defines how every employee and consumer is meant to feel while working or procuring Caffeine Connection products.\u00a0\n<\/p>\n \nOur Values are demonstrated by what it is like to walk into our\u00a0 Bistro and understand and see the expectations that we have for ourselves, our customers, our employees as well as the companies that grow and supply our coffee and goods.\u00a0 Creating a culture of warmth and belonging, where everyone is welcomed by:\n<\/p>\n \nThe growths of coffee consumption in the United States have grown tremendously over the years with coffee shops going and the availability of coffee at our gas station. Starbucks is among the growing coffee shop industry. The American population favor well brewed gourmet coffee and excellent service. Starbucks object is to build a loyal customer base by offering one of the best tasting coffees to its customers. Starbucks objective is to reach the working class who may not be able to make a cup of coffee before leaving the house and that they must be Able to grab and go on their way to work or if they are on a break at their workplace. These shop or coffee bars are place strategically in areas were the customers will go more for a gourmet coffee, since coffee consumption is universal across the different categories of income and depends largely on the educated population.\nCompany Description
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\nMarket Analysis
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\u00a0As mentioned earlier Starbucks caters to the consumers who want to get a daily taste of a top graded coffee in a relaxed and comfortable environment, the targeted market varies in age , therefore Starbucks will have shops in high end business districts and on or near major university campuses, because of the student and faculty, who may meet in\u00a0 an area to meet to study or have group discussion and\u00a0 what better place to do over a cup of grommet coffee. This eventually builds on the clientele loyalty.
\u00a0According to the Coffee Market \u2013 Growth, Trend and Forecast (2018), coffee is the highest consumed beverage in the United States and they are expecting a growth of 5.5% over the next year. Starbuck therefore invested in expanding its market in and around university campuses to attract the millennial. Other factors such as flavors and brewing style are taken into consideration when expanding the market, because of the competing market for ready to go, or on the go coffee shops, such as Dunkin Donuts.\n<\/p>\n\nSWOT
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