Study Bay Coursework Assignment Writing Help<\/p>\n
The ice cream market in India is estimated to be around INR 25 billion, of which over 40 belongs to the organized sector growing at about 15. Amul leads the pack with about 36-38% market share (5% of its total revenue), followed by Mother Dairy, Kwality walls, and Vadilal. These players not only have to fight the small local and cottage industry players, but also the fact that the Indian cuisine itself offers a large variety of desserts which are still preferred by most Indians. Due to this reason, the per capita consumption of ice creams in India is about 250ml per annum, 1.4% of that in US, and 13% of the world average, which can be seen as a huge opportunity in this sector in India attracting new regional and national entrants.<\/p>\n
However, an issue is the seasonal nature of this industry in India, especially true for the northern parts of the country. Bulk of the sales happen during the summer months of April-July, while the sales witness a significant dip during winter months of November-February. Additionally, the seasonality of events like marriages affects sales in a big way, although institutional sales provide some cushion. But what makes the situation worse is low supply of electricity, especially during the high demand summer months that affects the ice cream stocks. Once the ice cream melts, it is non-saleable, and drives retailers not to carry enough stocks \u2013 not an optimal situation given the not so favorable situation of cold chain in India.<\/p>\n
With the latest mandate for HUL to increase its foods revenue, they might also be focusing on out-of-home footprint through ice cream parlors, ice creams being a high growth category for HUL growing at about 31% last year. On one hand where Amul is trying to increase its reach by adding retail outlets to the tune of 15k to its base of 70k outlets, on the other hand HUL is focusing on new product launches and television campaigns for consumer activation.<\/p>\n
Half the market is driven by impulse purchase, and rest by family consumption at home and in-parlor sales. There are niche players in the parlor business, with Nirula\u2019s being an established player in the north, and Naturals in the west; and then there are premium players like Baskin Robbins. Location is key here like in any retail business, to ensure enough footfalls and an optimal rental profile for sustained outlet level profitability.<\/p>\n
Brands are coming out with pro-biotic and low fat ice creams targeting the health conscious consumers, and also new manufacturing processes, which reduce air content in ice creams giving more value for money to the consumers; but the acceptance for such products is still to be put to a proper test in the market.<\/p>\n
Overall, the ice cream market is heating up. What is to be seen is that for whom this heat helps in increasing revenues & profitability of players, or melts the aspirations in the sector.<\/p>\n
Both the leading players in terms of value sales in 2010 \u2013 Amul and HUL\u2019s Kwality Walls \u2013 have well developed ice cream fast food chains. It helped to propagate their respective brand names, due to their comfortable seating facility and high-quality service. Conversely, their brands have received publicity via in-store promotions. Leveraging on their presence in consumer foodservice, other brands such as Baskin Robbins and Natural, also operate through a range of retail stores.<\/p>\n
The current value growth of 23% in 2011 exceeds the review period CAGR of 21%. Due to greater brand awareness, penetration of ice cream parlors and better infrastructure year 2011 enjoyed considerable growth in volume sales. However, the substantial increase in unit prices seen over the same year also added to value growth, as it surpassed all the y-o-y growth rates seen in the review period. Brands operated by the top three ice cream players enjoyed a considerable following amongst consumers in urban India, as both grocery retailers and kirana stores recorded appreciable growth in value sales in 2011.<\/p>\n
Current value sales of single portion dairy have shown the fastest growth in 2011, closely followed by bulk dairy ice cream. These two categories have the highest current value CAGRs. They also have the most variants across product types and flavors in India. The two categories combined are expected to account for a 92% share of value sales of ice cream in 2011.<\/p>\n
The 6% increase in current unit prices in 2011 was the highest for any year. It is due to price increase for raw materials such as milk powder and milk solids. The union budget for 2011-2012 presented an additional 1% excise duty on ice cream in India, and hence warranted a further increment n retail prices in the calendar year 2011.<\/p>\n
The popularity of ice cream flavors remained largely unchanged over the review period. Vanilla, chocolate and strawberry continued to account for the majority of ice cream value sales, whilst butterscotch and fruity flavors were also popularly amongst certain groups in urban India. Some flavors inspired by \u201cIndianised\u201d food preparations include kesar, pista, kaju, and kulfi.<\/p>\n
Vanilla<\/p>\n
1<\/p>\n
1<\/p>\n
1<\/p>\n
1<\/p>\n
1<\/p>\n
1<\/p>\n
Chocolate<\/p>\n
2<\/p>\n
2<\/p>\n
2<\/p>\n
2<\/p>\n
2<\/p>\n
2<\/p>\n
Strawberry<\/p>\n
3<\/p>\n
3<\/p>\n
3<\/p>\n
3<\/p>\n
3<\/p>\n
3<\/p>\n
Butterscotch<\/p>\n
4<\/p>\n
4<\/p>\n
4<\/p>\n
4<\/p>\n
4<\/p>\n
4<\/p>\n
Mango<\/p>\n
5<\/p>\n
5<\/p>\n
5<\/p>\n
5<\/p>\n
5<\/p>\n
5<\/p>\n
Source: Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources.<\/p>\n
Sticks are expected to be the most popular format in impulse ice cream in 2011. Its ease of handling, judicial pricing and wide spread availability across retail channels helped to propagate the format. This format also saw the most variety in terms of flavors in impulse ice cream in 2011. However, cones is gradually catching up with sticks, as more domestic brands explore the format.<\/p>\n
Both impulse and take-home ice creams are highly reliant on other grocery retailers- including push carts, bicycles and dairy products retailers- for retail sales in India. The push carts and bicycles are stationed near strategic locations such as residential complexes, educational institutions and tourist destinations. These two channels, along with dairy retailers, are equipped with individual chillers and freezers, and usually operate as individual franchisees. Take home ice creams, however, also sources a significant proportion of its retail value sales from kirana stores, as this serve as a convenient alternative channel for buying bulk ice-cream meant for family consumption.<\/p>\n
Historically ice cream consumption was limited to summer months, when consumers looked for respite from the heat whilst on-the-go, or wanted to treat their families on special occasions. However, it gradually became popular as a dessert option. This puts such products in competition with traditional Indian desserts, which thrive on an unbranded and branded presence throughout the country.<\/p>\n
CATEGORY DATA<\/p>\n
Frozen Yoghurt<\/p>\n
Impulse Ice Cream<\/p>\n
44.33<\/p>\n
53.32<\/p>\n
63.22<\/p>\n
72.04<\/p>\n
81.71<\/p>\n
93.24<\/p>\n
\u2013 Single Portion Dairy Ice Cream<\/p>\n
34.02<\/p>\n
41.46<\/p>\n
49.81<\/p>\n
57.59<\/p>\n
65.67<\/p>\n
75.42<\/p>\n
\u2013 Single Portion Water Ice Cream<\/p>\n
10.3<\/p>\n
11.86<\/p>\n
13.4<\/p>\n
14.44<\/p>\n
16.04<\/p>\n
17.83<\/p>\n
Retail Artisanal Ice Cream<\/p>\n
Take-Home Ice Cream<\/p>\n
32.38<\/p>\n
39.95<\/p>\n
48.04<\/p>\n
56.4<\/p>\n
66.01<\/p>\n
77.63<\/p>\n
\u2013 Take-Home Dairy Ice Cream<\/p>\n
32.38<\/p>\n
39.95<\/p>\n
48.04<\/p>\n
56.4<\/p>\n
66.01<\/p>\n
77.63<\/p>\n
\u2014 Bulk Dairy Ice Cream<\/p>\n
31.78<\/p>\n
39.32<\/p>\n
47.38<\/p>\n
55.74<\/p>\n
65.3<\/p>\n
76.85<\/p>\n
\u2014 Ice Cream Desserts<\/p>\n
0.59<\/p>\n
0.62<\/p>\n
0.65<\/p>\n
0.66<\/p>\n
0.72<\/p>\n
0.78<\/p>\n
\u2014 Multi-Pack Dairy Ice Cream<\/p>\n
\u2013 Take-Home Water Ice Cream<\/p>\n
\u2014 Bulk Water Ice Cream<\/p>\n
\u2014 Multi-Pack Water Ice Cream<\/p>\n
Ice Cream<\/p>\n
76.7<\/p>\n
93.27<\/p>\n
111.25<\/p>\n
128.44<\/p>\n
147.72<\/p>\n
170.87<\/p>\n
Source: Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources<\/p>\n
Frozen Yoghurt<\/p>\n
Impulse Ice Cream<\/p>\n
5,982.35<\/p>\n
7,271.44<\/p>\n
8,864.91<\/p>\n
10,606.47<\/p>\n
12,593.48<\/p>\n
15,415.87<\/p>\n
\u2013 Single Portion Dairy Ice Cream<\/p>\n
4,952.82<\/p>\n
6,076.16<\/p>\n
7,498.48<\/p>\n
9,089.33<\/p>\n
10,893.74<\/p>\n
13,472.34<\/p>\n
\u2013 Single Portion Water Ice Cream<\/p>\n
1,029.53<\/p>\n
1,195.28<\/p>\n
1,366.43<\/p>\n
1,517.14<\/p>\n
1,699.74<\/p>\n
1,943.53<\/p>\n
Retail Artisanal Ice Cream<\/p>\n
Take-Home Ice Cream<\/p>\n
3,589.85<\/p>\n
4,448.09<\/p>\n
5,396.88<\/p>\n
6,495.06<\/p>\n
7,779.25<\/p>\n
9,595.42<\/p>\n
\u2013 Take-Home Dairy Ice Cream<\/p>\n
3,589.85<\/p>\n
4,448.09<\/p>\n
5,396.88<\/p>\n
6,495.06<\/p>\n
7,779.25<\/p>\n
9,595.42<\/p>\n
\u2014 Bulk Dairy Ice Cream<\/p>\n
3,463.07<\/p>\n
4,313.52<\/p>\n
5,254.71<\/p>\n
6,348.96<\/p>\n
7,620.23<\/p>\n
9,416.90<\/p>\n
\u2014 Ice Cream Desserts<\/p>\n
126.78<\/p>\n
134.57<\/p>\n
142.17<\/p>\n
146.09<\/p>\n
159.02<\/p>\n
178.51<\/p>\n
\u2014 Multi-Pack Dairy Ice Cream<\/p>\n
\u2013 Take-Home Water Ice Cream<\/p>\n
\u2014 Bulk Water Ice Cream<\/p>\n
\u2014 Multi-Pack Water Ice Cream<\/p>\n
Ice Cream<\/p>\n
9,572.20<\/p>\n
11,719.53<\/p>\n
14,261.79<\/p>\n
17,101.53<\/p>\n
20,372.73<\/p>\n
25,011.29<\/p>\n
Source: Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources<\/p>\n
Frozen Yoghurt<\/p>\n
Impulse Ice Cream<\/p>\n
14.12<\/p>\n
16.03<\/p>\n
110.34<\/p>\n
\u2013 Single Portion Dairy Ice Cream<\/p>\n
14.85<\/p>\n
17.26<\/p>\n
121.66<\/p>\n
\u2013 Single Portion Water Ice Cream<\/p>\n
11.11<\/p>\n
11.58<\/p>\n
72.98<\/p>\n
Retail Artisanal Ice Cream<\/p>\n
Take-Home Ice Cream<\/p>\n
17.59<\/p>\n
19.11<\/p>\n
139.78<\/p>\n
\u2013 Take-Home Dairy Ice Cream<\/p>\n
17.59<\/p>\n
19.11<\/p>\n
139.78<\/p>\n
\u2014 Bulk Dairy Ice Cream<\/p>\n
17.69<\/p>\n
19.31<\/p>\n
141.8<\/p>\n
\u2014 Ice Cream Desserts<\/p>\n
9.13<\/p>\n
5.65<\/p>\n
31.62<\/p>\n
\u2014 Multi-Pack Dairy Ice Cream<\/p>\n
\u2013 Take-Home Water Ice Cream<\/p>\n
\u2014 Bulk Water Ice Cream<\/p>\n
\u2014 Multi-Pack Water Ice Cream<\/p>\n
Ice Cream<\/p>\n
15.67<\/p>\n
17.37<\/p>\n
122.77<\/p>\n
Source: Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources.<\/p>\n
Frozen Yoghurt<\/p>\n
Impulse Ice Cream<\/p>\n
22.41<\/p>\n
20.84<\/p>\n
157.69<\/p>\n
\u2013 Single Portion Dairy Ice Cream<\/p>\n
23.67<\/p>\n
22.16<\/p>\n
172.01<\/p>\n
\u2013 Single Portion Water Ice Cream<\/p>\n
14.34<\/p>\n
13.55<\/p>\n
88.78<\/p>\n
Retail Artisanal Ice Cream<\/p>\n
Take-Home Ice Cream<\/p>\n
23.35<\/p>\n
21.73<\/p>\n
167.29<\/p>\n
\u2013 Take-Home Dairy Ice Cream<\/p>\n
23.35<\/p>\n
21.73<\/p>\n
167.29<\/p>\n
\u2014 Bulk Dairy Ice Cream<\/p>\n
23.58<\/p>\n
22.15<\/p>\n
171.92<\/p>\n
\u2014 Ice Cream Desserts<\/p>\n
12.26<\/p>\n
7.08<\/p>\n
40.8<\/p>\n
\u2014 Multi-Pack Dairy Ice Cream<\/p>\n
\u2013 Take-Home Water Ice Cream<\/p>\n
\u2014 Bulk Water Ice Cream<\/p>\n
\u2014 Multi-Pack Water Ice Cream<\/p>\n
Ice Cream<\/p>\n
22.77<\/p>\n
21.18<\/p>\n
161.29<\/p>\n
Source: Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources<\/p>\n
Amul accounted for 36% share of retail sales in value terms in India in 2010. It has an extremely diverse range of products, spanning from economy to premium offerings. The company\u2019s expansive outlet and cold chain network for all its dairy products helped the operations of its ice cream business. Other players such as HUL and Mother Dairy Fruit and Vegetable also had appreciable brand equity, as the top three players were responsible for a combined 67% share of value sales of ice cream in 2010.<\/p>\n
Whilst there was minimal movement in the retail value shares of all players in 2010, Mother Dairy Fruit & Vegetable outpaced other manufacturers, as it closed on second-placed Hindustan Unilever. The rapid expansion of its retail network of exclusive dairy outlets and aggressive promotional campaigns in major metropolitan cities such as Delhi and Mumbai led to consumers being more aware of the company\u2019s flagship brand, Mother Dairy.<\/p>\n
Gujarat Co-operative Milk Marketing Federation Ltd<\/p>\n
35.77<\/p>\n
36.89<\/p>\n
36.76<\/p>\n
36.53<\/p>\n
36.33<\/p>\n
Hindustan Unilever Ltd<\/p>\n
17.39<\/p>\n
17.36<\/p>\n
16.94<\/p>\n
16.72<\/p>\n
Mother Dairy Fruit & Vegetable Ltd<\/p>\n
12.32<\/p>\n
12.57<\/p>\n
13.32<\/p>\n
13.55<\/p>\n
13.81<\/p>\n
Vadilal Industries Ltd<\/p>\n
10.1<\/p>\n
9.49<\/p>\n
9.23<\/p>\n
9.45<\/p>\n
9.6<\/p>\n
Hatsun Agro Products Ltd<\/p>\n
5.91<\/p>\n
5.54<\/p>\n
5.63<\/p>\n
5.81<\/p>\n
5.93<\/p>\n
Devyani Food Industries Pvt Ltd<\/p>\n
5.2<\/p>\n
5.13<\/p>\n
5.24<\/p>\n
Punjab State Cooperative Milk Producers Federation Ltd, The<\/p>\n
1.77<\/p>\n
1.83<\/p>\n
1.38<\/p>\n
1.22<\/p>\n
1.12<\/p>\n
Universal Dairy Products Pvt Ltd<\/p>\n
5.04<\/p>\n
5.04<\/p>\n
Hindustan Lever Ltd<\/p>\n
18.08<\/p>\n
Others<\/p>\n
11.02<\/p>\n
11.25<\/p>\n
11.12<\/p>\n
11.37<\/p>\n
11.24<\/p>\n
Total<\/p>\n
100<\/p>\n
100<\/p>\n
100<\/p>\n
100<\/p>\n
100<\/p>\n
Source: Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources.<\/p>\n
Amul<\/p>\n
Gujarat Co-operative Milk Marketing Federation Ltd<\/p>\n
27.79<\/p>\n
27.78<\/p>\n
26.96<\/p>\n
26.55<\/p>\n
Mother Dairy<\/p>\n
Mother Dairy Fruit & Vegetable Ltd<\/p>\n
12.57<\/p>\n
13.32<\/p>\n
13.55<\/p>\n
13.81<\/p>\n
Vadilal<\/p>\n
Vadilal Industries Ltd<\/p>\n
9.43<\/p>\n
9.19<\/p>\n
9.41<\/p>\n
9.56<\/p>\n
Arun<\/p>\n
Hatsun Agro Products Ltd<\/p>\n
5.46<\/p>\n
5.56<\/p>\n
5.75<\/p>\n
5.88<\/p>\n
Wall\u2019s<\/p>\n
Hindustan Unilever Ltd<\/p>\n
5.95<\/p>\n
5.91<\/p>\n
5.72<\/p>\n
5.55<\/p>\n
Cream Bell<\/p>\n
Devyani Food Industries Pvt Ltd<\/p>\n
5.2<\/p>\n
5.13<\/p>\n
5.24<\/p>\n
Cornetto<\/p>\n
Hindustan Unilever Ltd<\/p>\n
5.19<\/p>\n
5.11<\/p>\n
5.05<\/p>\n
4.97<\/p>\n
Max<\/p>\n
Hindustan Unilever Ltd<\/p>\n
2.38<\/p>\n
2.31<\/p>\n
2.13<\/p>\n
2.14<\/p>\n
Verka<\/p>\n
Punjab State Cooperative Milk Producers Federation Ltd, The<\/p>\n
1.83<\/p>\n
1.38<\/p>\n
1.22<\/p>\n
1.12<\/p>\n
Cream Bell<\/p>\n
Universal Dairy Products Pvt Ltd<\/p>\n
5.04<\/p>\n
Cornetto<\/p>\n
Hindustan Lever Ltd<\/p>\n
Max<\/p>\n
Hindustan Lever Ltd<\/p>\n
Wall\u2019s<\/p>\n
Hindustan Lever Ltd<\/p>\n
Others<\/p>\n
Others<\/p>\n
24.36<\/p>\n
24.25<\/p>\n
25.08<\/p>\n
25.18<\/p>\n
Total<\/p>\n
Total<\/p>\n
100<\/p>\n
100<\/p>\n
100<\/p>\n
100<\/p>\n
Source: Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources.<\/p>\n
Two of the top three players in ice cream, Gujarat Co-operative\u2019s Amul and Mother Dairy Fruit & Vegetable, source a significant proportion of retail sales from their respective dedicated dairy outlets. These two players, along with regional dairy cooperatives, continued to use their outlets as marketing tools, as they had in-store promotions and displays to attract consumers\u2019 interest. Individual ice cream fast food chains, such as Swirl\u2019s by Hindustan Unilever and Amul scooping parlors by Gujarat Co-operative, also added to brand awareness in ice cream in India. Regional manufacturers such as Vadilal Industries and Havmor Ice Cream invested in the expansion of production capacity in 2011, as they looked to develop a national retail network for their product ranges. The latter also organized brand-building activities and offered home delivery services in order to attract consumers in West India.<\/p>\n
Hindustan Unilever is the only significant international manufacturer of ice cream in India. Regional dairy product manufacturers such as The Punjab State Cooperative Milk Producers Federation and Karnataka Cooperative Milk Producers Federation complemented the national leading players mentioned above, as domestic brands enjoy appreciable recognition amongst consumers. Non-cooperative manufacturers such as Vadilal Industries and Devyani Food Industries tapped into regional demand to generate sales through traditional kirana stores in 2010 and 2011. As for multinational brands such as Baskin-Robbins and Haagen-Dazs, retail sales were largely limited to supermarkets\/hypermarkets in 2010.<\/p>\n
Regional manufacturers were particularly active in terms of launching new products in late 2010 and 2011. Havmor Ice Cream introduced a non-alcoholic but whisky-flavored ice cream, as well as diet products for premium clients in 2010. The former found some popularity amongst consumers hosting parties and wedding receptions. It also added new flavors in the form of Hawaiian Nuts and Choco-Biscotti in 2011.<\/p>\n
Vadilal Industries utilized its enhanced production capacity to come up with innovative brands in 2011. Whilst Badabite targets the sticks format in single portion dairy ice cream, Gourmet caters to bulk diary ice cream with the relatively new tub packaging in India. The company also consolidated its presence in the cone format with brand Flingo in 2011.\u00a0Amongst the leading players in ice cream, Gujarat Co-operative launched several flavors in dairy ice cream, such as guava and thandai, highlighting the willingness to incorporate local taste preferences into its portfolio. Mother Dairy Fruit & Vegetable introduced new flavors (rose and paan) for its range of kulfi products in 2011. Adding to the wave of products aimed at diabetic or health-conscious consumers, Karnataka Cooperative Milk Producers Federation launched sugar-free ice cream in 2010.<\/p>\n
Whilst the brand Mother Dairy relied on print advertising for its ice cream products, Gujarat Co-operative and Hindustan Unilever extensively used mass media to drive advertising campaigns in 2010 and 2011. Gujarat Co-operative also promoted the brand Amul through partnerships with television shows such as \u201cAmul Comedy Ka Maha Muqabala\u201d in 2011. Hindustan Unilever continued its trend of accompanying new launches with highly visible advertising; such as the new variants for its cone format brand Cornetto in 2011. Apart from using social networking site Facebook and television advertisements, the brand also engaged youngsters with an acting contest called \u201cCornetto Luv Reels\u201d.<\/p>\n
There were no significant packaging innovations in ice cream in 2011.<\/p>\n
The average unit prices of the ice cream products offered by regional players are marginally lower than those of national players, such as Gujarat Co-operative and Hindustan Unilever. Thus, most offerings by these national manufacturers are in the standard price segment, whilst water-based ice creams are considered to be economical products. However, both regional and national players have a wide product range, allowing them to cater to consumers looking for premium ice cream with internationally popular flavors and sugar-free features. In 2011, certain brands, such as Baskin-Robins and Haagen-Dazs, were priced at levels consistently higher than any other brands operating in India, and thus saw a limited consumer following. Owing to the additional cold chain storage and transportation requirements, ice cream had a negligible private label presence in 2011.<\/p>\n
AMUL ICE CREAM<\/p>\n
ABOUT THE BRAND<\/p>\n
AMUL was formed in 1946 as a dairy cooperative. It is managed by an Indian cooperative organization, the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF). Amul has an annual turn over of US$2.2 billion(2010-11).<\/p>\n
The acronym stands for Anand Milk Union limited.<\/p>\n
Amul spurred the White Revolution in India spear headed by Dr. Verghese Kurien. This in turn made India the largest producer of milk and milk products in the word. It is the world\u2019s largest vegetarian cheese brand. Amul is the largest food brand in India and world\u2019s largest pouched milk brand.<\/p>\n
1997: Amul ice cream entered Mumbai<\/p>\n
1998: Amul ice cream entered Chennai<\/p>\n
1999: Rolled out across India.<\/p>\n
2001: Achieved the No. 1 position in the country<\/p>\n
2002: Entered Kolkata and Delhi.<\/p>\n
MARKET SHARE:<\/p>\n
Amul ice cream has a market share of 38% against the 9% market share of HLL, thus making it 4 times larger than its closest competitor.<\/p>\n
LOGO<\/p>\n
https:\/\/monkessays.com\/write-my-essay\/amulicecream.in\/Images\/logo_new.jpg<\/p>\n
SLOGAN<\/p>\n
. Amul ice cream was launched on the platform of \u2018Real Milk. Real Ice Cream\u2019 given that it is a milk company and the wholesomeness of its products gives it a competitive advantage.<\/p>\n
PRODUCTS<\/p>\n
STICKS<\/p>\n
CONES<\/p>\n
CUPS<\/p>\n
TAKE-HOME<\/p>\n
Customised<\/p>\n
HEALTH-BASED<\/p>\n
Frostik<\/p>\n
Tri Cone<\/p>\n
Sundae<\/p>\n
Offerings at Scooping Parlor<\/p>\n
Sugar Free Probiotic<\/p>\n
Dollies<\/p>\n
Fundoo Balls<\/p>\n
Prolife Ice Cream<\/p>\n
Candies<\/p>\n
Kulfi<\/p>\n
DISTRIBUTION AND PROMOTION<\/p>\n
Amul Ice Cream has a pan India presence across 800 towns. Its distribution network can be categorized into the following<\/p>\n
Retail Outlets<\/p>\n
Amul caters to the retail markets through fast moving consumer goods outlets. These could be in grocery shop, medical shop, FMCG shop, departmental store, mall etc. Amul offers HAMARA APNA DEEP FREEZER as a freezer module.<\/p>\n
HAMARA APNA DEEP FREEZER<\/p>\n
https:\/\/monkessays.com\/write-my-essay\/amulicecream.in\/amul_partner_clip_image002.jpg<\/p>\n
Amul Preferred Outlets(APO)<\/p>\n
APO works on the franchisee model where by the shop has a wide range of all Amul products.<\/p>\n
There are 6000 APOs across 1400 towns in India at high streets, residential areas, Railway Stations, Bus Stations, Educational Institutions and a whole lot of Centres of Excellence.<\/p>\n
http:\/\/amul.com\/files\/cms\/parlour2.jpg<\/p>\n
Scooping Parlors<\/p>\n
In order to cater to customized offerings, currently Amul has Scooping Parlours across the country including Mumbai, Chennai, Delhi, Bangaluru, Thane, Pune, Kolkata, Nagpur, Ahmedabad and Coimbatore.<\/p>\n
https:\/\/monkessays.com\/write-my-essay\/amulicecream.in\/amul_partner1_clip_image004.jpg<\/p>\n
Ice Cream Business through Vending<\/p>\n
The most common medium for the ice cream business is the push-cart. Amul has designed HAMARA APNA PUSH CART (HAPC) module, wherein prospective parties can buy push-carts from approved suppliers at reasonable rates.<\/p>\n
The push-cart comprises eutectic deep freezer , cycle, canopy. This is also an effective medium for advertisements.<\/p>\n
https:\/\/monkessays.com\/write-my-essay\/amulicecream.in\/amul_partner1_clip_image006.jpg<\/p>\n
USP<\/p>\n
The entry of Amul into Ice Cream<\/p>\n
https:\/\/monkessays.com\/write-my-essay\/amulicecream.in\/Images\/aboutamul_history_box1_topleft3.jpg<\/p>\n
For any new player to enter this market, three things are critical:<\/p>\n
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Decentralized manufacturing facilities<\/p>\n
https:\/\/monkessays.com\/write-my-essay\/amulicecream.in\/Images\/aboutamul_history_bullet.jpg<\/p>\n
Efficient cold chain<\/p>\n
https:\/\/monkessays.com\/write-my-essay\/amulicecream.in\/Images\/aboutamul_history_bullet.jpg<\/p>\n
Growing market<\/p>\n
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Kwality Wall\u2019s<\/p>\n
ABOUT THE BRAND<\/p>\n
1956: Kwality, the original Indian company, was founded by Pishorilal Lamba and was the first in the region to import machinery for the mass production and sale of ice cream on a commercial scale.<\/p>\n
1994: Wall\u2019s range of frozen desserts was launched.<\/p>\n
1995: In view of the growth potential of the frozen confections market, Kwality entered into an agreement with Lever, and has since been known by its current umbrella name.<\/p>\n
It has its presence in India, Pakistan, Malaysia and Sri Lanka.<\/p>\n
MARKET SHARE<\/p>\n
Kwality Wall\u2019s has a market share of 16.7% in 2010 and ranks second in the ice cream industry (Source: Euromonitor International)<\/p>\n
LOGO<\/p>\n
SLOGAN<\/p>\n
A treat for every occasion.<\/p>\n
PRODUCTS<\/p>\n
Sticks<\/p>\n
Cones<\/p>\n
Cups<\/p>\n
Take Home<\/p>\n
Customised<\/p>\n
Health Based<\/p>\n
Feast<\/p>\n
Cornetto<\/p>\n
Selection<\/p>\n
Swirls<\/p>\n
Fruttare<\/p>\n
Shahi Delights<\/p>\n
Chill Grill<\/p>\n
Paddle Pop<\/p>\n
Zippers<\/p>\n
Kulfeez<\/p>\n
DISTRIBUTION AND PROMOTION<\/p>\n
Retail Outlets<\/p>\n
Swirl\u2019s Parlor<\/p>\n
Swirl\u2019s is a concept of frozen dessert parlors from Kwality Wall\u2019s that provides fresh, fun and a unique \u2018made-for-me\u2019 consumer experience. The first store was incepted in 1994 in Netherlands, and since has been successfully launched across the globe.<\/p>\n
In India, Swirl\u2019s has been operational since 2004 with the opening of its 1st outlet in NCR region<\/p>\n
The essence of the Swirl\u2019s parlor is \u201cCreate your own\u201d frozen dessert.<\/p>\n
Currently Swirl\u2019s parlors are present in three formats.<\/p>\n
Shop<\/p>\n
Kiosks<\/p>\n
Shop in shop<\/p>\n
Business Through Vending<\/p>\n
USP<\/p>\n
MOTHER DAIRY<\/p>\n
ABOUT THE BRAND<\/p>\n
Mother Dairy was set up in 1974 under the Operation Flood Program, a wholly owned company of the National Dairy Development Board(NDDB). Mother Dairy manufactures, markets and sells<\/p>\n
Milk and milk products under the Mather Dairy brand(Milk, Cultured Products, Ice Creams, Paneer and Ghee)<\/p>\n
Dhara range of edible oils<\/p>\n
Safal range of fresh fruits and vegetables, Frozen vegetables, Processed Fruit and Vegetable products, Fruit Pulps and concentrates in bulk aseptic packaging and fruit juices at national level.<\/p>\n
Mother Dairy markets 3.2 million liters of milk daily in the markets of Delhi, Mumbai, Saurashtra and Hyderabad. It undertakes its marketing operations through around 14000 retail outlets and over 845 exclusive outlets of Mother Dairy.<\/p>\n
Mother Dairy Ice creams, launched in the year 1995, have shown continuous growth over the years.<\/p>\n
MARKET SHARE<\/p>\n
Mother Dairy Ice Cream has a market share of 13.8% in 2010 and ranks third in the ice cream industry (Source: Euromonitor International)<\/p>\n
Mother Dairy Ice Cream has a market share of approximately 62% in Delhi and NCR.<\/p>\n
LOGO<\/p>\n
ttp:\/\/upload.wikimedia.org\/wikipedia\/en\/0\/03\/Mother-Dairy-logo-2006-01-16.jpg<\/p>\n
SLOGAN<\/p>\n
Piyo Pure<\/p>\n
PRODUCTS<\/p>\n
Sticks<\/p>\n
Cones<\/p>\n
Cups<\/p>\n
Take Home<\/p>\n
Customised<\/p>\n
Health Based<\/p>\n
Bars<\/p>\n
Cones<\/p>\n
Cups<\/p>\n
Fruit Classics<\/p>\n
Sugar Free<\/p>\n
Ice Candies<\/p>\n
Indian Classics<\/p>\n
Kulfis<\/p>\n
Western Classics<\/p>\n<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
Study Bay Coursework Assignment Writing Help The ice cream market in India is estimated to be around INR 25 billion, of which over 40 belongs\u2026<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8827,10099,10540,10536,10892,10538,10539,10537,10891],"tags":[10549,10616,10615,7687,10627,8857,10552,10295,10548,10622,8907],"class_list":["post-133168","post","type-post","status-publish","format-standard","hentry","category-australia-essays","category-buy-essay","category-cheap-essay-writers","category-get-assignments-done","category-page-paper","category-phd-essay-writers","category-research-paper-writing-service-for-any-topic","category-study-bay-essay","category-write-my-assignment-ireland","tag-ai-plagiarism-free-essay-writing-tool","tag-australian-best-tutors","tag-best-trans-tutors","tag-buy-essay-uk","tag-cheap-dissertation-writer","tag-help-with-writing-an-essay","tag-help-write-my-paper-ai-free","tag-homework-for-you","tag-online-essay-writers","tag-phd-essays","tag-write-my-essay-for-me"],"_links":{"self":[{"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/posts\/133168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/comments?post=133168"}],"version-history":[{"count":0,"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/posts\/133168\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/media?parent=133168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/categories?post=133168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/tags?post=133168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}