MGT\/526: Managing In A Changing Environment
\nDUE Thursday, 8\/31-Minimum 175 words
\nUse your research about your selected organization to answer the following questions: Coca Cola<\/p>\n
What are some business-level and corporate-level strategies the organization is pursuing?
\nWhat industry changes do you think a middle manager in the business operations department would need to consider when modifying these strategies?<\/p>\n
Include citations for sources used in your responses and references at the bottom of your post. This information may be useful to you in other parts of this course.<\/p>\n
Coca-Cola is pursuing several key business-level and corporate-level strategies. At the business-level, the company focuses on expanding its product portfolio through new beverage innovations and acquisitions of brands like Costa Coffee (Coca-Cola, 2018). This diversification strategy helps drive revenue growth in new categories. At the corporate-level, Coca-Cola’s strategy centers around building its brand and global reach. The company aims to increase market share in both established and emerging markets through targeted marketing campaigns and partnerships (Coca-Cola Company, n.d.).
\nA middle manager in Coca-Cola’s business operations department would need to consider several industry changes when modifying these strategies. Demographic shifts are increasing demand for healthier beverage options, requiring a renewed focus on low- and no-calorie drinks (Euromonitor, 2022). Additionally, sustainability concerns are a growing priority for consumers, meaning operations will need to emphasize reducing waste and carbon footprint (Coca-Cola Company, 2021).
\nCitations:
\nCoca-Cola Company. (n.d.). Our company. Retrieved August 30, 2022, from https:\/\/www.coca-colacompany.com\/company<\/p>\n
Coca-Cola Company. (2021). World without waste. Retrieved August 30, 2022, from https:\/\/www.coca-colacompany.com\/sustainability\/world-without-waste<\/p>\n
Euromonitor. (2022). Soft drinks in the US. Retrieved August 30, 2022, from https:\/\/www.euromonitor.com\/soft-drinks-in-the-us\/report<\/p>\n
Coca-Cola. (2018). Coca-Cola completes acquisition of Costa. Retrieved August 30, 2022, from https:\/\/www.coca-colacompany.com\/press-releases\/coca-cola-completes-acquisition-of-costa<\/p>\n","protected":false},"excerpt":{"rendered":"
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