MARKET RESEARCH
\nPROPOSAL FOR
\nTHREE FARMERS
\nKevin Smith \u2013 Export to Mexico
\nBackground about Camelina Oil
\n\u2022 Camelina is a cooking oil that is extracted from a type of oilseed referred to as
\n\u201ccamelia sativa\u201d (Well being Canada, 2019)
\n\u2022 Camelina oil is excessive in polyunsaturated fat, and low in saturated fat.
\nThis helps management blood ldl cholesterol and keep away from coronary heart illness
\n\u2022 Camelina oil is wealthy in vitamin E, omega-Three and omega-6 fatty acids
\n(Bitty, 2012)
\n\u2022 Its excessive vitamin E content material supplies stability and lengthy shelf life of 12
\nmonths with out refrigeration (Robertson, 2018)
\nEnterprise Alternatives
\n\u2022 Excessive butter costs encourage shoppers to modify to edible oils in
\nMexico (Euromonitor Worldwide, 2019)
\n\u2022 Commerce Commissioner Service of Canada states that agriculture and
\nmeals provide the very best alternative for Canadian firms when it
\ninvolves exporting into Mexico (2019)
\nAnalysis Goals
\n\u2022 To establish the comparative options of the
\nmerchandise presently present within the Mexican oil
\nmarket and areas of use and market shares of
\nsuch manufacturers as a way to define essentially the most
\nefficient advertising and marketing technique for camelina oil
\n\u2022 To find out common month-to-month disposable
\nearnings and common month-to-month spending on edible
\noils of Mexicans as a way to type essentially the most
\nappropriate pricing and promotion technique in
\nMexico
\n\u2022 To establish and analyse key supply-side and
\ndemand-side developments in Mexico with regards to
\n\u201cwholesome\u201d cooking oil, and forecasts on market
\ndevelopments and progress as a way to present clear
\nanticipations on the gross sales prospects for camelina
\noil
\nMethodology
\n\u2022 Secondary sources:
\n\u2022 Statistics Canada, Business Canada, Well being Canada
\n\u2022 Governmental rules on meals and oil market
\n\u2022 EuroMonitor Worldwide\u2019s stories
\n\u2022 Different dependable sources
\n\u2022 Main sources:
\n\u2022 On-line surveys an questionnaires with shoppers and meals companies to seek out
\nout shoppers\u2019 and restaurant enterprise homeowners\u2019 preferences and
\nperceptions.
\n\u2022 In-person interviews with the representatives from the consulates and Commerce
\nCommissioner Service of Canada to gather export recommendation and knowledge.
\nImplementation Plan
\n4 principal steps are determined upon to implement the analysis:
\n\u2022 Provoke Analysis to Analyze the Present Client\u2019s Demand of Oil and Common
\nEarnings within the Nation Based mostly on Secondary Information: 1 week (15%)
\n\u2022 Design the Survey Question Assignment Addressing Well being Perspective of Cooking Oil that
\nShoppers are regarding about: 2 days (10%)
\n\u2022 Information Assortment: 5 days (40%)
\n\u2022 Information Assessment in Accordance to the Secondary Information Obtained in Step 1: 1.5 weeks
\n(25%)
\nMost time: four weeks
\nEstimated price range: 11,000 CAD
\nInformation Assessment
\nClient Choice
\nInformation Assessment
\nPricing
\nInformation Assessment
\nBuy Frequency
\nInformation Interpretation
\n\u2022 The Mexican society is cost-sensitive with regards to edible oils.
\n\u2022 The Mexican shoppers care about smoke level of oils for barbecue,
\nthus they may want camelina oil to olive oil.
\n\u2022 With CPTPP and CUSMA, this analysis might be invaluable in offering
\nuseful solutions for Canadian companies to take benefit of
\nMexico\u2019s culinary camelina oil market.
\nEnterprise Advice
\n\u2022 Three Farmers ought to launch its camelina oil with the perfect pricing
\ntechnique, not too excessive evaluating to different oils available in the market.
\n\u2022 A marketing campaign highlighting the well being advantages and dietary worth of
\ncamelina oil could be helpful.
\n\u2022 Three Farmers ought to take benefit of commerce pathways being constructed
\nby CPTPP and CUSMA.
\nConclusion
\n\u2022 We plan to conduct market analysis and decide market potential
\nto export culinary camelina oil from Canada to Mexico.
\n\u2022 With CPTPP and CUSMA, this analysis might be invaluable in offering
\nuseful solutions for Canadian companies to take benefit of
\nMexico\u2019s culinary camelina oil market.
\nReferences
\nBitty, M. T. (2012). Dickinson Bought On New Cooking Oil. Monetary Publish. Retrieved from
\nhttps:\/\/enterprise.financialpost.com\/entrepreneur\/dickinson-sold-on-new-cooking-oil
\nEuromonitor Worldwide (2019). Edible Oils in Mexico. Retrieved October 7, 2019, from
\nhttps:\/\/www.euromonitor.com\/edible-oils-in-mexico\/report
\nWell being Canada (2019). Camelina Oil. Retrieved November 16, 2019, from
\nhttps:\/\/www.canada.ca\/en\/health-canada\/companies\/food-nutrition\/genetically-modified-foodsother-novel-foods\/approved-products\/camelina-oil-novel-food-information.html
\nThe Canadian Commerce Commissioner Service (2019). Commerce Commissioner Service \u2013 Mexico.
\nRetrieved November 17, 2019, from https:\/\/www.tradecommissioner.gc.ca\/mexicomexique\/index.aspx?lang=eng
\nThree Farmers (2019) The Three Farmers Model. Retrieved from http:\/\/threefarmers.ca\/model
\nRobertson, J. (2018). Camelina: a new oil increase (within the kitchen). The Globe and Mail. Retrieved
\nfrom https:\/\/www.theglobeandmail.com\/life\/food-and-wine\/food-trends\/camelina-a-new-oilboom-in-the-kitchen\/article4182466\/
\nReferences<\/p>\n","protected":false},"excerpt":{"rendered":"
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