Milestone Two Guidelines and Rubric.html
\nOverview
\nIn this assignment, you will use your selected scenario, analyzed data, evaluated landscape, and instructor feedback from Milestone One\u2014as well as the knowledge and skills you learned about goal setting, platforms, and effective content development\u2014to finish developing the Social Media Strategy Proposal section of your course project ( help with nursing paper writing from experts with MSN & DNP degrees).<\/p>\n
Scenario
\nContinue to use the target audience below that you selected in Milestone One.<\/p>\n
Campus Students: Promote a bake sale being hosted by the student union during the last week of the winter term in December. The baked goods will be donated by the school\u2019s dining staff and local bakeries with all proceeds going to St. Jude\u2019s. The hope is to raise at least $3,000 with this fundraiser.
\nWhen analyzing this target audience, think broadly about typical campus college students, who are usually aged 18 to 22 and are actively seeking a degree.
\nCampus Faculty\/Staff: Promote a weeklong fundraiser selling chocolate assortments, purchased by the Business department, to sell to faculty and staff from a local chocolatier just in time for the winter holidays. All proceeds will be donated to St. Jude\u2019s. The hope is to raise at least $2,000 with this fundraiser.
\nWhen analyzing this target audience, think broadly about typical campus faculty and staff. Typical faculty and staff members have at least one degree and live near where they work, which in this case would be Manchester, New Hampshire.
\nAlumni: Promote a black-tie event being held by the alumni association for MBA alumni. The event will be held on December 20 with all proceeds from ticket sales going to St. Jude\u2019s. The dinner will be hosted at the school, with students running ticket sales and a silent auction, and the culinary department will be cooking and serving a five-course meal. The hope is to raise at least $10,000 from this fundraiser.
\nWhen analyzing this target audience, narrow your data to individuals with a graduate degree who are at least thirty years old and make at least $80,000 per year.
\nPrompt
\nFor this milestone, you will develop the \u201cProposal Creation\u201d portion of the Social Media Strategy Proposal section of your course project ( help with nursing paper writing from experts with MSN & DNP degrees).<\/p>\n
Specifically, you must address the following rubric criteria:<\/p>\n
Proposal Creation: Now that you have gathered and analyzed the necessary qualitative and quantitative data, create a brief proposal for a social media strategy. The proposal should be informed by the creation of two SMART goals that can guide your social media strategy, as well as three social media platforms that will be used to achieve your SMART goals.
\nSMART Goals: Create social media strategy goals that can be used to guide the new social media strategy\u2019s development, assess its success, and incorporate all SMART goal criteria.
\nPlatform Selection: Select appropriate social media platforms that will be used to achieve your SMART goals and justify your selections with evidence from the Data Analysis portion of your social media strategy proposal.
\nFrequency: Recommend the ideal frequency for social media posts for a two-week time span and explain why it is appropriate based on your target audience, event, and landscape.
\nTone and Personality: Describe the tone and personality that should be incorporated into the content for your social media posts based on your target audience, event, and selected platforms. Use evidence from the course resources or the web to support your response.
\nKey Performance Indicator Alignment: Explain how your proposal will address key performance indicators identified in your SMART goals, using evidence from course resources and the web to support your explanations.
\nGuidelines for Submission
\nSubmit this assignment as a 750- to 1,000-word Word document. Include the \u201cData Analysis\u201d and \u201cEvaluating the Landscape\u201d portions of the social media strategy proposal from Milestone One as well as the new \u201cProposal Creation\u201d portion from this milestone. Use headings to label each portion of the proposal.<\/p>\n
Sources should be cited according to APA style. It is highly recommended that you incorporate instructor feedback from Milestone One before submitting this assignment.<\/p>\n
Milestone Two Rubric
\nCriteria\tExemplary (100%)\tProficient (85%)\tNeeds Improvement (55%)\tNot Evident (0%)\tValue
\nSMART Goals\tExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner\tCreates social media strategy goals that can be used to guide the new social media strategy\u2019s development, assess its success, and incorporate all SMART goal criteria\tShows progress toward proficiency, but with errors or omissions; areas for improvement may include more clearly incorporating SMART goal criteria and\/or aligning created goals to the selected scenario\tDoes not attempt criterion\t10
\nPlatform Selection\tExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner\tSelects appropriate social media platforms that can be used to achieve created SMART goals and justifies selections with supporting evidence\tShows progress toward proficiency, but with errors or omissions; areas for improvement may include selecting more appropriately aligned platforms and\/or supporting selections with more relevant evidence\tDoes not attempt criterion\t20
\nFrequency\tExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner\tRecommends the ideal frequency for social media posts for a two-week time span and explains why it is appropriate based on the identified target audience, selected event, and described landscape\tShows progress toward proficiency, but with errors or omissions; areas for improvement may include recommending a more appropriate posting frequency based on the identified target audience, selected event, and described landscape and\/or strengthening explanations to include more detail and relevant evidence\tDoes not attempt criterion\t20
\nTone and Personality\tExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner\tDescribes the tone and personality that should be incorporated into the content for social media posts based on the identified target audience, selected event, and selected platforms, using supporting evidence\tShows progress toward proficiency, but with errors or omissions; areas for improvement may include incorporating more relevant evidence to support the effectiveness of the described tone and personality, identified target audience, selected event, or selected platforms\tDoes not attempt criterion\t20
\nKey Performance Indicator Alignment]\tExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner\tExplains how the proposal will address key performance indicators identified in the created SMART goals, using evidence from the course resources and the web to support the explanations\tShows progress toward proficiency, but with errors or omissions; areas for improvement may include identifying more appropriate key performance indicators based on the created SMART goals and\/or incorporating more relevant supporting evidence\tDoes not attempt criterion\t15
\nArticulation of Response\tExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner\tClearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purpose\tShows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readability\tSubmission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas\t5
\nCitations and Attributions\tUses citations for ideas requiring attribution, with few or no minor errors\tUses citations for ideas requiring attribution, with consistent minor errors\tUses citations for ideas requiring attribution, with major errors\tDoes not use citations for ideas requiring attribution\t10
\nTotal:\t100%<\/p>\n","protected":false},"excerpt":{"rendered":"
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