marketing essayOrder Instructions:
\nMy essay needs 12-18 reference,
\nyou need to follow some details are in handbook
\nthe essay grade up to 60+
\nfollow the lecture ppt and seminar’s powerpoint
\nreference needs to APA 6 style<\/p>\n
should be between 1800-2000 words<\/p>\n
Coursework Essay Question:<\/p>\n
Discuss the marketing process and critically evaluate how and why marketing is
\nchanging in modern times. Use organisational examples and academic literature to
\nsupport your answer.<\/p>\n
Key Marking criteria will include:<\/p>\n
\u00b7 Initiative: originality, innovativeness of answer
\n\u00b7 Assignment Structure: clarity of aims, objective, structure and presentation
\n\u00b7 Quality of Writing: Readability and ability to convey key message(s) concisely
\n\u00b7 Quality\/Scope of Literature Review: Understanding of established knowledge
\n\u00b7 Suitability of Literature: Use of suitable sources, focused to answer key research aims
\n\u00b7 Literature Analysis: Quality\/level of analytical skill demonstrated; Critical Assessment of appropriate literature
\n\u00b7 Insightfulness of Analysis: Interest and usefulness of findings, conclusions drawn; Clearly argued conclusions
\n\u00b7 Understanding: Assignment demonstrates students have understood key topic (sample nursing essay examples by the best nursing assignment writing service)s
\n\u00b7 Overall Quality of Assignment
\n\u00b7 Accuracy of referencing<\/p>\n
\u00b7 Use of organisational examples<\/p>\n
The maximum file size that can be uploaded is 20mb. If your file is larger than this it is usually because you have included a lot of images \u2013 you should either remove some if possible, or else convert them to a more efficient format to bring the file size down (e.g. .png or .gif).<\/p>\n
MN-1505 MARKETING<\/p>\n
Academic Year 2015-16<\/p>\n
Module Handbook
\nModule Co-ordinator:
\nMs Leisa Evans FCIM Chartered Marketer
\nOffice: Bay Campus, School of Management, Room 303
\nOffice Hours: Wednesdays 11:00-13:00
\nEmail: leisa.evans@swansea.ac.uk
\nAlternative email: leisa@leisaevans.co.uk
\nSchool of Management
\nMN1505 Marketing<\/p>\n
Module Overview<\/p>\n
Introduction<\/p>\n
The Marketing module introduces the principles and practices of marketing in the contemporary
\nbusiness environment. It assumes no prior knowledge of the subject. The course provides an
\noverview of the nature and scope of marketing and the environmental forces that affect marketing activity.<\/p>\n
The concepts and practices of marketing planning, marketing research, consumer and
\norganisational behaviour, segmentation, targeting and positioning and customer relationship
\nmanagement are discussed. Each variable of the marketing mix (including product, price,
\nplace and promotion) and its impact on the marketing programme is also addressed.
\nContemporary, real world issues such as increased globalisation of markets, online marketing and
\nthe impact of social and ethical considerations for today\u2019s marketer are recognised and integrated
\ninto the course.<\/p>\n
This booklet contains:
\n\u2022 an introduction to the module
\n\u2022 lecture and seminar locations
\n\u2022 details of the core textbook
\n\u2022 information on assessment and feedback, including the coursework brief
\n\u2022 an overview of the entire module<\/p>\n
Lecture & Seminar Information<\/p>\n
Lecture group 1 will take place each week on Monday from 13:00-15:00 in room GH037
\nLecture group 2 will take place each week on Wednesday from 09:00-11:00 in room GH037<\/p>\n
Please select your lecture option of Monday or Wednesday via Blackboard by no later than 1st February.<\/p>\n
There are currently 10 seminar groups for this course. The times and location are as follows:<\/p>\n
Mondays 10:00-11:00 Location CBE106
\nThursdays 09:00-10:00 Location CBE102
\nThursdays 10:00-11:00 Location CBE103
\nThursdays 12:00-13:00 Location CBE103
\nThursdays 13:00-14:00 Location CBE101
\nThursdays 14:00-15:00 Location CBE102
\nThursdays 16:00-17:00 Location CBE101
\nFridays 11:00-12:00 Location CBE112
\nFridays 16:00-17:00 Location CBE102
\nFridays 17:00-18:00 Location CBE102<\/p>\n
Students will need to select a group via Blackboard by no later than Friday 5th February.
\nPlease note that seminars will start during the second week of teaching (wk 3 of TB2).<\/p>\n
Please note: Lecture\/seminar times and locations may change particularly in the first two weeks of TB1. Please attend lectures, check Blackboard, emails and the timetable data displayed on the School of Management web pages for regular updates.<\/p>\n
Communication
\nWeekly lecture presentations will be posted on Blackboard along with any administrative notices. Seminar materials will also be posted on blackboard along with additional reading where applicable.<\/p>\n
Seminar Expectations
\nAll students are expected to attend all seminars and to engage fully in these. Seminar activities may consist of case study reviews, journal article analysis, formative informal assessments to test your knowledge and give you notes for revision. It is these seminars where you will have the opportunity to get to grips with the content covered in each lecture.
\nReading Material<\/p>\n
The core textbook for the module is:<\/p>\n
Solomon, M.R., Marshall, G.W., Stuart, E.W, Mitchell, V & Barnes, B (2013), Marketing Real
\nPeople, Real Decisions, 2nd European Edition, Pearson Education<\/p>\n
Please ensure that you have access to the core textbook early on in the module.<\/p>\n
A core textbook is only a starting point and provides introductory and background for your lectures and assessment. To achieve high marks in this module, students should aim to undertake supplementary reading including the reading of texts, academic journals and articles into the topic (sample nursing essay examples by the best nursing assignment writing service)s identified during the module.<\/p>\n
The following key journal titles that will Help student learning: Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Marketing Science, Journal of Retailing, European Journal of Marketing, International Marketing Review and the Journal of Marketing Management.<\/p>\n
Other Recommended Texts<\/p>\n
Kotler, P; Armstrong, G; Harris, L, & Piercy, N.F (2013), Principles of Marketing European Edition,
\n6\/E<\/p>\n
Solomon, M.R., Marshall, G.W., Stuart, E.W (2011), Marketing Real People, Real Choices,
\nInternational edition of 7th revised edition, Pearson Education.<\/p>\n
Palmer, A. (2012) Introduction to Marketing: Theory and Practice, 3rd revised edition, Oxford
\nUniversity Press, Oxford<\/p>\n
Jobber, D. (2009), Principles and Practice of Marketing, 6th edition, McGrawHill,
\nMaidenhead
\nAssessment & Feedback<\/p>\n
The assessment for the module is structured as follows:<\/p>\n
\u2022 5% individual coursework essay plan of no more than 1 x A4 page
\n\u2022 25% individual coursework essay of 2500 words
\n\u2022 70% 2-hour unseen examination<\/p>\n
The format of the examination will be five essay type questions of which you will be asked to answer two worth 50 marks each.<\/p>\n
Feedback to the coursework will normally be provided within three calendar weeks of submission. All feedback for the coursework assignment will be provided through GradeMark. Marks will be made available via Grade Centre in Blackboard and your university student portal. Please note that all marks are provisional until they have been ratified by a progression or award board and are therefore subject to change.<\/p>\n
Feedback for the examination will be provided by a document on Blackboard that will be posted no later than three weeks after the examination.<\/p>\n
Should any student fail this module, they will be required to sit an examination during the supplementary\/resit assessment period. The resit examination will be weighted as 100% of the overall module mark \u2013 the initial assessment weightings do not apply for resits.<\/p>\n
Moderation of Marks<\/p>\n
The University-wide policy on double marking is published in the Academic Guide:<\/p>\n
www.swan.ac.uk\/registry\/academicguide\/assessmentandprogress\/doubleMarkingpolicy\/<\/p>\n
The School of Management normally employs the approach of second marking as sampling and for dissertations universal non-blind double marking.<\/p>\n
Individual Coursework Assessment<\/p>\n
The individual coursework assignment for this module will be two compulsory tasks of an 1 x A4 page
\nessay plan and an individual 2,500 word essay. More information on the assessment will be given
\nduring lectures and discussed further at seminars.<\/p>\n
Individual Assessment Type Allocation of overall mark Submission date
\nOutline essay plan (1 x A4 page) 5% Tuesday 8th March 2016
\nEssay 2,500 words 25% Thursday 21st April 2016<\/p>\n
Coursework Essay Question:<\/p>\n
Discuss the marketing process and critically evaluate how and why marketing is
\nchanging in modern times. Use organisational examples and academic literature to
\nsupport your answer.
\nKey Marking criteria will include:<\/p>\n
\u2022 Initiative: originality, innovativeness of answer
\n\u2022 Assignment Structure: clarity of aims, objective, structure and presentation
\n\u2022 Quality of Writing: Readability and ability to convey key message(s) concisely
\n\u2022 Quality\/Scope of Literature Review: Understanding of established knowledge
\n\u2022 Suitability of Literature: Use of suitable sources, focused to answer key research aims
\n\u2022 Literature Analysis: Quality\/level of analytical skill demonstrated; Critical Assessment of appropriate literature
\n\u2022 Insightfulness of Analysis: Interest and usefulness of findings, conclusions drawn; Clearly argued conclusions
\n\u2022 Understanding: Assignment demonstrates students have understood key topic (sample nursing essay examples by the best nursing assignment writing service)s
\n\u2022 Overall Quality of Assignment
\n\u2022 Accuracy of referencing
\n\u2022 Use of organisational examples<\/p>\n
Submission<\/p>\n
Assignment plans should be submitted by 08th March 2016 via Turnitin. More information regarding the submission of your essay plan will be made available during the first two weeks of teaching.<\/p>\n
The main essay assignment must be submitted by 21st April 2016 via Turnitin.<\/p>\n
Please note:<\/p>\n
\u2022 The maximum file size that can be uploaded is 20mb. If your file is larger than this it is usually because you have included a lot of images \u2013 you should either remove some if possible, or else convert them to a more efficient format to bring the file size down (e.g. .png or .gif).<\/p>\n
\u2022 You should ensure your student number is in the title of the filename for the work you submit\/upload.<\/p>\n
\u2022 The School of Management operates a late penalty systems as follows: when work is submitted late with no prior authorisation, a penalty of 10% will be deducted from the actual mark for each calendar day, or part of a day, by which the deadline is exceeded. After seven days from the initial deadline, a mark of zero will be awarded. Late work should be submitted electronically in the usual way.<\/p>\n
Digital Submission of Coursework Instructions<\/p>\n
\u2022 Logon to Blackboard.
\n\u2022 Access the appropriate Module site.
\n\u2022 Click the Assignment menu button which appears on the left of the screen.
\n\u2022 In this folder you will see a file entitled \u2018Student Declaration form\u2019. You need to complete this form and incorporate it as the first page of your coursework (not two separate files).<\/p>\n
\u2022 Click Coursework. Please read the statement of originality before you click \u201csubmit\u201d. By submitting work you are agreeing to this statement and confirming it to be true.
\n\u2022 Complete the dialogue box with your forename and surname
\n\u2022 To submit your coursework, locate the correct file on your computer by clicking the “browse” button and enter a title for the coursework (we suggest the module code and your student ID MNB108 123456). Click SUBMIT
\n\u2022 You will then be asked to check if the document is the one you wish to submit and if so click \u201cYES, SUBMIT\u201d
\n\u2022 You will then receive a message saying \u201cpaper successfully complete\u201d.
\n\u2022 BLACKBOARD will then send you a confirmation email of submission. Please keep this receipt safe as evidence of your submission.<\/p>\n
If you experience any difficulties submitting your work via Turnitin please contact the Client Experience Office straight away.
\nCoursework Instructions
\nYour work should be based on a wide range of reading. This reading will come from academic journals and textbooks. The module leader will be providing a range of suitable readings that will act as a starting point for you. However, significant credit will be given for evidence of more reading in addition to those papers you are directed towards. You will be expected to use a range of seminal and contemporary sources.<\/p>\n
The ability to review and critically evaluate academic sources is a key skill. This means that you familiarise yourself with an overall body of knowledge and then analyse it. In this case you need to be familiar with what marketing is and the process involved in marketing. You should critically evaluate how marketing is changing in modern times and rather than simply describing you should evaluate in what way changes in society are impacting upon marketing.<\/p>\n
To illustrate what marketing is, the marketing process and the changes in marketing you should also use brief organisational examples. These can be sourced from examples found in journal papers, from company websites and from reputable news sources such as major newspapers and media outlets such as the BBC business news website. Examples must be very concise. Please do not set out entire case studies of organisations \u2013 this will use too many words.<\/p>\n
Students should avoid web-based sources such as Wikipedia, online dictionaries and \u2018quick MBA\u2019 for example. By all means use Google Scholar in addition to our own library based systems here, to find your way to quality journal articles and books. However, using unaccredited and non-peer reviewed internet sources is to be avoided. We recommend using search facilities like \u2018Business Source Complete\u2019 and \u2018Emerald\u2019 through the \u2018iFind\u2019 portal.<\/p>\n
Structure and style
\nStructuring your essay is important. You should have a clear introduction setting out what the essay will cover both in terms of content and the way the rest of the essay will be approached.<\/p>\n
Limited sub-headings are fine, although you must avoid lots of headings and bullet points and so on. This is designed to be an essay and should flow, so you need to find a way of writing that signposts clearly where the work is going, as well as setting out your content in sufficient detail.<\/p>\n
Part of this essay is a critical Assessment, so you will need to consider how best to structure your main part of the paper. It would be useful to start your essay with an Assessment of what marketing and the marketing process is. Moving forward it is common for critical Assessments to be structured according to themes whereby you will critically evaluate a number of different reasons as to how marketing is changing in modern times one after the other.<\/p>\n
The review then typically finishes with a discussion of where the field is today; what are the ongoing debates and questions still being discussed.<\/p>\n
Finally, it is important that your essay has a conclusion. This should directly address the question, drawing on the evidence you have analysed in the preceding review.<\/p>\n
Please see the section on referencing below. It is very important that you reference using the Harvard system.<\/p>\n
Notes on Style & Word Count
\nThe length limit for the assignment plan is one side of A4 paper. The text size should be 12 and the font Arial. The line spacing should be set to 1.2 as a minimum and the margins (all) should be a minimum of 1.9cm. References should be included on a separate page using the APA Harvard style of referencing. Students should use essay style paragraphs to add detail to each of their headings or themes discussed.<\/p>\n
The maximum word limit for the main assignment (excluding references , tables, contents page, footnotes, charts, graphs, figures) is 2500 words. The word count must be stated in the assignment cover sheet.<\/p>\n
Students who fail to include a word count, or who include an inaccurate word count will have their mark capped at the pass mark.<\/p>\n
Markers will stop marking once the word count limit has been reached, likely leading to a reduced overall mark as key arguments or conclusions will not be included in the marked work. The marker will impose a penalty of a 10% reduction in the total mark for the assignment (e.g. a total mark of 70% would be reduced to 63%) if the candidate exceeds the word limit.<\/p>\n
The assignment should be in extended essay format (ie. use headings\/sub-headings). Full academic referencing using the Harvard APA (6th Edition) referencing style should be used throughout the assignment. Guideline on how to reference using the APA style can be found at:<\/p>\n
APA Referencing Short guide: http:\/\/tinyurl.com\/pn9oaxt<\/p>\n
APA Referencing Long Guide: http:\/\/tinyurl.com\/bwdj2mk<\/p>\n
To gain higher marks students are required to show analysis and reflection rather than simple description. They should use multiple sources of academic literature to frame and justify their analysis. All sources should be correctly identified – students are reminded the University enforces strict penalties for plagiarism (up to and including withdrawal from the University).<\/p>\n
Correct English spelling and grammar should be used at all times. Assignments should be typed or word processed – hand-written assignments will not be accepted. Students who have been formally diagnosed with specific learning difficulties (SpLD) and assessed by the Disability Office should indicate \u2018SpLD\u2019 on the Student Declaration form included with their coursework submission. on the front cover of their coursework before submission.<\/p>\n
Feedback Policy
\nFeedback to the coursework will be provided within three calendar weeks of submission. All feedback for the coursework assignment will be provided through GradeMark. Marks will be made available via Grade Centre in Blackboard and your university student portal. Please note that all marks are provisional until they have been ratified by a progression or award board and are therefore subject to change.<\/p>\n
<\/p>\n
MN-1505 Marketing<\/p>\n
Module Schedule
\nNotes for students:
\n\u2022 This schedule works on the basis that the seminar for each topic (sample nursing essay examples by the best nursing assignment writing service) takes place the week after the relevant lecture
\n\u2022 Please note that more detailed advice will be given on the seminar activities on a week by week basis. The following simply offers an outline.
\n\u2022 Tutors may introduce additional relevant issues for discussion, based for example on current organisational news stories<\/p>\n
Dates
\nw\/c
\nTopic Lecture Contents Seminar Contents Key Readings<\/p>\n
1
\nw\/c
\n01\/02
\nModule Introduction & Defining Marketing & the Process
\n\u2022 Module introduction
\n\u2022 Defining marketing
\n\u2022 Corporate Social Responsibility & Ethics
\n\u2022 Marketing as a process
\n\u2022 No seminars during this week
\nChapter 1<\/p>\n
2
\nw\/c
\n08\/02<\/p>\n
Strategy and Environment<\/p>\n
\u2022 Marketing strategic planning
\n\u2022 The marketing planning process
\n\u2022 Marketing as a process
\n\u2022 Assessment planning
\nChapter 2<\/p>\n
3
\nw\/c
\n15\/02
\nMarketing Research
\n\u2022 What is marketing research
\n\u2022 The importance of insight
\n\u2022 The marketing research process
\n\u2022 Strategy and environment
\n\u2022 Assessment planning
\nChapter 3<\/p>\n
4
\nw\/c
\n22\/02<\/p>\n
Consumer Behaviour &<\/p>\n
Business-to-Business Marketing
\n\u2022 Defining consumer behaviour
\n\u2022 Steps in the consumer decision- making process
\n\u2022 Understanding business-to-business marketing
\n\u2022 Marketing research
\n\u2022 Assessment planning
\nChapters 4 & 5
\n5
\nw\/c
\n29\/02<\/p>\n
Marketing segmentation, targeting & positioning<\/p>\n
Customer relationship Management<\/p>\n
\u2022 Defining the STP model
\n\u2022 The importance of customer relationship management<\/p>\n
\u2022 Consumer marketing vs Business to Business Marketing
\n\u2022 Assessment planning
\nChapter 6<\/p>\n
6
\nw\/c
\n07\/03
\nMarketing Mix:
\nThe 4Ps<\/p>\n
Product \u2013 Creating & Managing the Product<\/p>\n
\u2022 Defining the marketing mix (4Ps)
\n\u2022 The Value Proposition
\n\u2022 Developing new products
\n\u2022 The product life cycle
\n\u2022 The importance of branding
\n\u2022 Customer relationship management
\n\u2022 Assessment planning
\nChapters 7 & 8
\nEssay plan submission Tuesday 8th March by 15:00 via TurnItIn<\/p>\n
7
\nw\/c
\n14\/03
\nMarketing Mix The 4Ps:<\/p>\n
Price & Place (distribution)<\/p>\n
\u2022 Pricing objectives
\n\u2022 The pricing process
\n\u2022 Distribution channels
\n\u2022 Retailing & ecommerce
\n\u2022 The Marketing Mix \u2013 product creation & branding
\n\u2022 Assessment planning
\nChapter 10 & 14<\/p>\n
Easter Break w\/c 21st March \u2013 w\/e 8th April 2016<\/p>\n
8
\nw\/c
\n11\/04<\/p>\n
Marketing Mix
\nThe 4Ps:<\/p>\n
Promotion – Integrated Marketing Communications<\/p>\n
\u2022 Defining integrated marketing communications
\n\u2022 The Communications Model
\n\u2022 Communications strategy & the promotional mix
\n\u2022 Online & offline communications
\n\u2022 The rise of digital \u2022 The Marketing Mix – pricing & distribution
\n\u2022 Assessment planning
\nChapter 11
\n9
\nw\/c
\n18\/04
\nMarketing Mix
\nThe 4Ps:<\/p>\n
Promotion \u2013
\nAdvertising, PR, sales promotions & selling<\/p>\n
\u2022 Defining advertising
\n\u2022 Developing the advertising campaign
\n\u2022 The importance of PR
\n\u2022 Sales promotion for short term gains
\n\u2022 Personal selling
\n\u2022 Integrated Marketing Communications
\n\u2022 Assessment planning
\nChapter 12 and 13
\nIndividual essay submission Thursday 21st April by 15:00 via TurnItIn<\/p>\n
10
\nw\/c
\n25\/04<\/p>\n
Module review<\/p>\n
\u2022 Overview of module
\n\u2022 Exam advice and tips<\/p>\n
\u2022 Revision and exam planning
\nExam period \u2013 Final 2 hr written examination. Date to be released.
\nAppendix 1 – Key marking criteria:<\/p>\n
0-39
\nFail 40-49
\nPass
\n50-59
\n2:2 60-69
\n2:1 70-79
\n1st 80-100
\nHigher 1st
\nQuality of writing
\n10% Mostly unclear, and incoherent Several areas unclear and incoherent Basic but satisfactory attempt, some grammatical and punctuation errors Good writing few grammatical and punctuation errors Very good a few minor errors Excellent
\nQuality critical Assessment
\n40% Very poor evidence of reasoning or critical ability Poor evidence of reasoning and critical ability Some evidence of reasoning or critical ability. Poor explanation. Evidence of reasoning and critical \/ Assessment ability. Logical expression of ideas Evidence of solid reasoning and critical Assessment ability. Clear rationale for every area of the project ( help with nursing paper writing from experts with MSN & DNP degrees). Logical expression of ideas Demonstration of higher order reasoning and critical Assessment. Clear rationale for every area of the project ( help with nursing paper writing from experts with MSN & DNP degrees). Logical expression of ideas
\nStructure \/ presentation
\n10% Very poor structure \/ presentation not following best practice
\nMany gaps in the essay Poor structure \/ presentation not following best practise
\nQuite a few gaps in the essay
\nSatisfactory structure \/ presentation
\nSome gaps in the essay Good structure \/ presentation a few gaps in the essay Very good clear structure \/ presentation with suitable use of headings, graphs. Most areas covered to a good standard Excellent structure \/ presentation addressing all areas
\nReferencing \/ reading
\n10% Very poor reading and referencing \u2013 read more widely. Follow the APA 6th style convention Basic reading and referencing – read more widely. Follow the APA 6th style conventions Satisfactory reading and referencing \u2013 read more widely. Follow all the APA 6th Style conventions Good reading and referencing \u2013 some errors with the referencing Very good reading and referencing
\n– minor errors with the referencing Excellent use of academic books and journals. APA 6th style followed.
\nUse of organisational examples
\n20% Very poor examples that do not link to your points or the question Poor examples, too descriptive \u2013 summarise the key points and provide stronger links Satisfactory examples but use less description and link to your points Good examples though rely less on description and link to the question Very good examples that are mostly relevant Excellent variety that link to the points being made. Highly relevant to the question set
\nQuality of conclusions
\n10% Very poor conclusion that does not address the question set. Poor conclusion that fails to bring the key ideas together and address the question set Satisfactory conclusion with some gaps Good conclusion with some gaps Very good conclusion drawing most of the key ideas with a good conclusion Excellent. Key ideas drawn together with a strong conclusion in relation to the question set<\/p>\n","protected":false},"excerpt":{"rendered":"
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