MBA501: Dynamic Strategy and Disruptive Innovation
\nAssessment 2
\nOrganisation Case Study \u2013 Fantasy Film
\nStructure
\nFantasy Film is a digital animation studio that specialises in animated feature films,
\ndigitally animated advertising, digital animation software, and digital special effects
\nfor live action films.
\nAlthough the organisation has production facilities in Brisbane, San Francisco, and
\nLos Angeles it remains centrally controlled by a senior executive team from
\ncompany headquarters located in Sydney. The managerial structure is \u2018top down\u2019
\nmeaning that all decisions such as project ( help with nursing paper writing from experts with MSN & DNP degrees) appraisal and selection are made by the
\nsenior executive team and then filter down to the lower levels in the organisational
\nhierarchy.
\nFour Businesses
\nFantasy Film operates the following four strategic business units:
\n1. Fantaspace
\nThis business produces digital animation feature films generating $4.8 billion in
\nrevenue. The Fantaspace production \u201cSlippery Bob\u201d won the Academy Award
\nlast year for best animated feature film.
\n2. Advantage
\nThis business creates digitally animated advertising for television and the
\nInternet and generates $1.9 billion in revenue for Fantasy Films. Important
\nclients include Amazon, Tesla Motors, and Apple.
\n3. Anisoft
\nThis business builds digital animation software generating $200 million in
\nrevenue. DreamWorks has just signed on as a client subscriber.
\n4. DigiFX
\nThis business produces special effects for live action feature films and
\ngenerates $150 million in revenue. The business has just been contracted to
\nperform the digital special effects work on the upcoming film \u2018Aquaman\u2019.
\n2
\nThe findings of a recent report into these four business and their respective
\nmarkets are presented in the following tables:
\nBusiness Findings\u00a0acemyhomework, essay cola, write my essay, dissertation writing service, writer my paper, homework help, coursehero, essaypro, apessay
\nMarket Findings
\nNew Product Fiasco \u2013 \u2018Script Doctor\u2019
\nAnisoft recently completed a new product development project ( help with nursing paper writing from experts with MSN & DNP degrees) called \u2018Script
\nDoctor\u2019. The software program helps storywriters and film directors to identify
\npotential problems in early drafts of movie scripts such as weak characters and
\nunderdeveloped scenes. The product cost $3 million and six months to develop.
\nWhen the managers of Anisoft presented their completed product \u2018Script Doctor\u2019
\nto the managers of Fantaspace for their feedback they discovered that Fantaspace
\nhad already been using a very similar (but slightly superior) script analysis program
\nthey had developed themselves over five years ago. In fact, Fantaspace believe
\ntheir Academy Award for \u201cSlippery Bob\u201d would not have been possible without their
\nown in-house script analysis program.
\nThe situation has raised some serious concerns for the senior executives of
\nFantasy Film. Why did the managers of Fantaspace fail to realise their script
\nanalysis program could be packaged and marketed to Anisoft clients? And why did
\nthe managers of Anisoft waste $3 million and six months developing a product that
\nalready existed within the organisation?<\/p>\n","protected":false},"excerpt":{"rendered":"
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