MRKT20057 \u2013 GLOBAL MARKETING
\nAssessment 2: Written
\nAssessments 2 and 3 are related. Ensure you read through Assessment 3 before you begin Assessment 2.
\nLength: 2,500 words (excluding the executive summary, appendices, table of contents, reference list, and charts)
\nWeighting: 50%
\nDue Date: Thursday of Week 7, 2 May 2019, at 11:55 PM AEST
\nSubmission Notes: Online through Moodle – All assignments should be submitted online through the MRKT 20057 Moodle site. All reports will be checked by Turnitin to compare the report to other sources and will provide students and lecturers with a similarity score for the report. Reports with a similarity score index of more than 20% will be checked for plagiarism (although it may not necessarily mean that the student has plagiarized).
\nTask Description \u2013 Individual Report
\nThis challenging assessment\/task will provide you a real world experience through an applied and innovative task. Choose one of the following products:
\n1. Danes coffee (https:\/\/www.danes.com.au)
\nOR
\n2. Aboriginal cultural tours (https:\/\/www.appessaywriters.com\/write-my-paper\/aboriginalsa.com.au)
\nYou have been hired as the Marketing Manager and your CEO has decided to investigate market opportunities for the potential international promotion and sale of their products or services to one of the following countries:
\n\u2022 China
\n\u2022 Japan
\n\u2022 Korea
\n\u2022 Singapore
\n\u2022 UK
\nChoose one of the above countries and write a report on the potential opportunities and threats after conducting a strategic analysis of the environmental variables such as economic, political, social, cultural, technological and any other variables that would influence the market entry in that country.
\nIt is recommended that students read various academic materials before writing this report. You will be expected to have consulted books, relevant academic journal articles, conference proceedings, theses, dissertations, market reports and so on to write the report (i.e. support your arguments with theories and market figures). You should start working on the assessment as early as Week 4 (your nursing study bay).
\nStudents can follow the report structure below:
\n\u2022 title page with unit name and code, student name, student id and campus and date;
\n\u2022 executive summary (not more than 1 page);
\n\u2022 table of contents;
\n\u2022 introduce the background information necessary to understand the product and the country of your choice;
\n\u2022 discuss the environmental variables (economic\/financial, political\/legal, social\/cultural, technological) that may affect your international marketing campaign in that country;
\n\u2022 conclusion and recommendations for moving forward on the export opportunities or threats
\n\u2022 list the references (at least 15 academic references)
\n\u2022 Appendices (where required)
\nYou can use the CQUniversity library database and Google Scholar to find journal articles. Remember to reference them in-text as you use them and add them immediately to your reference list. You must use APA Referencing and if using Endnote, you need to download and use the latest version.
\nBe creative!
\nTo enhance the presentation of your assignment, use numbered headings and sub-headings to specify the information required for each of the above criterion. The assessment marking criteria below should guide you for this assessment task, the weighting attributed to each section of the assignment. Please use Times New Roman with font 12 and 1.5 line spacing
\nAssessment Criteria Maximum Mark
\nExecutive Summary 10
\nIntroduction including background information on product and country selections 5
\nEconomic and financial environment analysis 20
\nPolitical and legal environment analysis 20
\nSocial and cultural environment analysis 20
\nTechnological environment analysis 10
\nAcademic Quality 10
\nProfessionalism 5
\nTotal 100%
\nReduced to a grade out of 50
\nFurther information and a detailed marking rubric are provided in moodle. \/100
\n\/50
\nReferencing Style
\n\u2022 American Psychological Association (APA)
\nLearning Outcomes Assessed
\n\u2022 Develop analytical and problem solving skills related to market selection, entry and competitive strategies in global markets
\n\u2022 Formulate and synthesise global marketing mix strategies to respond to complex global marketing challenges and opportunities.
\nGraduate Attributes
\n\u2022 Knowledge
\n\u2022 Communication
\n\u2022 Cognitive, technical and creative skills
\n\u2022 Research
\n\u2022 Self-management
\n\u2022 Ethical and Professional Responsibility<\/p>\n","protected":false},"excerpt":{"rendered":"
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