Uber, WhatsApp, Amazon\u00a0and Apple. Strange bedfellows? Not really. They are all market disruptors. But precisely what is it that makes them that?
\nRelated:\u00a0
\nDespite the fact that they operate\u00a0in different industries, these companies\u00a0all have at least one significant thing in common: Each has developed technology that either lowers the cost of goods or services, creates an additional supply of goods or services\u00a0or does both. The result is that these companies have given\u00a0access (to their goods and services) to\u00a0a larger portion of society than had it in the past.<\/p>\n
The concept of market disruption is nothing new. It\u2019s been around since the beginning of time, or at least of human civilization:\u00a0Industrial-size looms for weaving.\u00a0Gutenberg’s printing press. Whitney\u2019s cotton gin. The internet.\u00a0Humanity is always trying to make tasks easier and more efficient, and that instinct has resulted in an increase of supply often bringing with it\u00a0lower prices — and market disruption.
\nWhat\u2019s the problem?
\nAlthough some of the nascent technological disruptors may not have set out to expressly solve problems, their solutions have done just that.
\nRelated:\u00a0
\nUber\u2019s technological disruption has increased\u00a0the number of personal transportation providers available to customers.\u00a0WhatsApp\u2019s technological disruption has increased\u00a0access to mobile messaging by lowering fees, Amazon\u2019s initial technological disruption effectively increased access to a larger variety of products at lower costs. And Apple\u2019s initial technological disruption allowed greater public access to computer\u00a0systems, enabling people to become more productive.
\nAlong the way, much\u00a0academic discussion has examined whether disruption causes companies to fail or to succeed. (But we\u2019ll just leave that determination to those who live in ivory towers.)
\nPiggybacking? You bet.
\nUnlike 30 years ago, lots of robust technology platforms exist today\u00a0as a result of having been built upon the technological achievements of previous\u00a0disruptors. The new disruptors have understood that it’s not always necessary to\u00a0reinvent the wheel.
\nUber, WhatsApp and Amazon were all developed on established software platforms.\u00a0Apple, in contrast, had to develop new technology platforms from the ground up. So Apple illustrates the fact that some\u00a0disruptors do have to develop new technology platforms;\u00a0but there are plenty of examples where existing platforms\u00a0have made developing disruptive technologies significantly easier.
\nConsider Uber, for example: The ubiquity of smartphones enabled it\u00a0to create a technology platform that quickly and conveniently connects almost anyone who wants to provide transportation services with people in need of transportation services, all while reducing the costs of service providers.
\nSimilarly, the prevalence of mobile phones with internet access allowed WhatsApp to develop applications that allow people all over the word to send messages to one other across IP networks, as opposed to sending messages in SMS format. WhatsApp’s applications has resulted in greater access to messaging at a low cost.
\nWidespread access to the worldwide web, as it was called in the good old days, allowed Amazon to create a digital storefront to sell goods to anyone in the country while at the same time eliminating the need for, and thus the costs\u00a0associated with, brick and mortar stores. Amazon was certainly not the first disruptor to use this model:\u00a0Sears had been using a printed catalog since the late 1800s to do something similar;\u00a0but Amazon definitely improved upon in it.
\nApple\u2019s initial technological disruption, meanwhile, was much more general and less\u00a0targeted than that of Uber, WhatsApp\u00a0or Amazon. And Apple’s disruption\u00a0allowed greater access to computer technology in order to enable people to systematize their businesses and personal lives.
\nAlthough developing new technologies\u00a0can have its\u00a0benefits —\u00a0Apple today is the world’s largest and most profitable company\u00a0by a large margin —\u00a0there is still huge success to be had developing technological disruptions that piggyback\u00a0on mature technology platforms.\u00a0Just ask Uber, WhatsApp\u00a0and Amazon.
\nSo, what\u2019s your problem? Are you ready to be disruptive?
\nRelated:\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"
Uber, WhatsApp, Amazon\u00a0and Apple. Strange bedfellows? Not really. They are all market disruptors. But precisely what is it that makes them that? Related:\u00a0 Despite the\u2026<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[565],"tags":[195,194,191,202,204,189,200,198,197,192,201,205,190,76,203,196,193,199],"class_list":["post-6640","post","type-post","status-publish","format-standard","hentry","category-uk","tag-buy-cause-and-effect-essay","tag-buy-compare-and-contrast-essay","tag-buy-thesis-online","tag-case-study-writing-service","tag-nursing-apa-assignment-help","tag-nursing-care-plans-editing-services","tag-nursing-case-study-in-apa-writing-services","tag-nursing-evidence-based-practice-editing-services","tag-nursing-pico-project-editing-services","tag-nursing-research-proposal-editing-services","tag-nursing-term-paper-in-apa-writing-help","tag-nursing-thesis-in-apa-writing-help","tag-pay-for-thesis","tag-research-paper-writing-service","tag-write-my-case-study","tag-write-my-nursing-apa-essay-for-me","tag-write-my-nursing-paper-for-me","tag-write-my-research-paper"],"_links":{"self":[{"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/posts\/6640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/comments?post=6640"}],"version-history":[{"count":0,"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/posts\/6640\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/media?parent=6640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/categories?post=6640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/tags?post=6640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}