Study Bay Coursework Assignment Writing Help<\/p>\n
It is a business or marketing statement that summarizes why a consumer should be interested in buying a product or use a service. The potential customer should get an idea from the statement that particular product or service will add more value or better solve a problem than other similar offerings. Customer can choose the product according to their wants and needs. They have the freedom to buy or not to buy the product. It is the responsibility of the organisation to keep the customer at any cost. Here comes the importance of Value proposition, Point of Parity and Point of Difference. We have purchased Lux as FMCG product and Apple Laptop as consumer goods. We have are discussing about the Value proposition, Point of Parity and Point of Difference of both the products.<\/p>\n
About the FMCG Products.<\/p>\n
LUX SOAP<\/p>\n
Hindustan Unilever Limited is a multinational consumer Product Company which operates in different parts of the globe. The company manufactures many kinds of FMCG products. HUL is India\u2019s largest FMCG Company. Lux is one of the most trusted and famous brand produced by the company. Lux soap was launched in India 1809.It was branded in India as the \u2018beauty soap of film stars\u2019. The company introduced Lux as a bathroom soap. Lux stands as a promise for beauty. Lux has offered a range of soaps in different colours and fragrance. The Lux has been produced in so many variants, which gives a wide range of varieties to the consumers.<\/p>\n
Some of the prominent Varieties are:<\/p>\n
Lux Almond<\/p>\n
Lux Orchid<\/p>\n
Lux Fruit<\/p>\n
Lux Saffron<\/p>\n
Lux Sandalwood<\/p>\n
Lux Rose<\/p>\n
Lux International<\/p>\n
Lux Chocolate<\/p>\n
Lux Aromatic Extracts<\/p>\n
Lux Oil and Honey Glow<\/p>\n
Lux Provocateur Lux Strawberry & Cream Lux Peach & Cream<\/p>\n
VIVEL SOAP<\/p>\n
ITC limited introduced wide ranges of soaps; cater to requirements of wide variety of consumers. Vivel is high quality soap manufactured by ITC Ltd.Vivel aims at complete protection and moisturisation through one product and provide complete consumer care, which makes them good-looking and sure.<\/p>\n
Prominent varieties of Vivel soaps are:<\/p>\n
Vivel Young Glow Vivel Satin Soft Vivel Sandal Sparkle Vivel Ayurveda Essence Vivel Silk Spring<\/p>\n
Value Proposition<\/p>\n
It is a marketing statement summarises why a consumer should buy the business product. The statement should also convince the consumer that this product will add more value than from its competitors. Or in simple words it is the primary benefit of a product or services. It is the way which business proposes to utilize the products. It comprises of three parts such as Functional, Economical and Psychological.<\/p>\n
Understanding the Value Propositions<\/p>\n
Lux Soap<\/p>\n
Lux stands for beauty and glamour in Indian market. Lux gives a variety of ranges of soaps enriched with the goodness of a diversity of nutritious ingredients \u2013 rose extracts, almond oil, milk cream, fruit extracts and honey which are known to harbour the secrets of very wonderful skin.<\/p>\n
Have good nourish skin effect \u2013 It gives a nourishing effect to the skin and keeps the skin healthy.<\/p>\n
Soften the skin \u2013 It will soften the skin and make it smooth.<\/p>\n
Have good skin care effect \u2013 It gives a cleansing effect to the skin.<\/p>\n
World class fragrances<\/p>\n
Moisturising \u2013 It will keep the skin fresh.<\/p>\n
Deep cleansing and Sunscreen soaps.<\/p>\n
Price of the product \u2013 Rs 18.<\/p>\n
Lux has got a brand name that cannot be compared with any other soap at this range.<\/p>\n
It has got a luxury effect.<\/p>\n
Trust in brand name.<\/p>\n
Easy availability of the product \u2013 Lux is available in almost all the shops.<\/p>\n
Vivel are high class ranges of soaps and for the upper-mid and mid-market buyer segments. All products offer a exceptional value proposition of bringing together ingredients that provide the benefit of Nourishment, Protection and Moisturisation through one product.<\/p>\n
Contains Crame and glycerine- This contents are good for our skin.<\/p>\n
Skin does not get too oily and it does not even get dried.<\/p>\n
Gives fair moisture to the skin and keeps it fit and fine.<\/p>\n
Protect skin from germs and harsh environment, keeping it healthy and beautiful.<\/p>\n
Price of the product \u2013 Rs 18<\/p>\n
Trust in the manufacturing company.<\/p>\n
Can use for a long period.<\/p>\n
Points-of-difference (PODs) \u2013 Attributes or benefits consumers strongly associate with a brand, positively evaluate and believe they could not find to the same extent with a competing brand i.e. points where you are claiming superiority or exclusiveness over other products in the category.<\/p>\n
Points-of-parity (POPs) \u2013 Associations that are not necessarily unique to the brand but may be shared by other brands i.e. where you can at least match the competitors claimed benefits. While POPs may usually not be the reason to choose a brand, their absence can certainly be a reason to drop a brand.<\/p>\n
LUX<\/p>\n
VIVEL<\/p>\n
Nourishment through natural ingredients<\/p>\n
Hydration for skin through unique Actipro complex<\/p>\n
Lux Almond, Chocolate,Orchid,Saffaron,Rose,Stawberry & cream etc<\/p>\n
Satin soft, Young Glow, Ayurvedic<\/p>\n
Essence, Sandal Sparkle.<\/p>\n
Protects their skin from the harmful effects of pollution and dirt<\/p>\n
Gives fair moisture to the skin.<\/p>\n
For Middle income level people<\/p>\n
Middle Income and low level income<\/p>\n
Fragrance, lather, packaging, availability, variety and nourishment of skin<\/p>\n
Nourishment,<\/p>\n
Protection and Moisturisation through one product<\/p>\n
Available in different colours<\/p>\n
Only limited availability of colours<\/p>\n
Point of Parity: Category<\/p>\n
In both the brands all most all features are offered are same. Most of the features like packaging, price, protection of skin, cleanliness. Protection from germs, gently clean excess oil on skin while retaining essential oils, makes people fresh etc. These features are available in both the brands.<\/p>\n
Point of Parity: Competitive<\/p>\n
Lux gives high freshness to the people after the bath. Lux is available through out the market where as Vivel is not as available in market as Lux. Both the product gives a cleansing effect but Lux will give freshness to people also.<\/p>\n
The introduction of MacBook starts with the following lines.<\/p>\n
\u201cFrom the curve of the unibody enclosure to the glass of the Multi-Touch trackpad, every aspect of the MacBook has been carefully considered and then considered again.\u201d<\/p>\n
The MacBook has defined itself in different aspects what customer looks in a product.<\/p>\n
Durable unibody enclosure, a mere 1.08 inches thin and only 4.7 pounds<\/p>\n
Quality screen time, an LED-backlit 13.3-inch glossy widescreen display for a spectacular viewing experience, spacious glass Multi-Touch trackpad.<\/p>\n
A comfortable keyboard, Built in DVD drive<\/p>\n
Clean, simple interior design<\/p>\n
The longest-lasting MacBook battery ever : Lasts up to 10 hours on a single charge.<\/p>\n
Built-in iSight camera for video chat anywhere<\/p>\n
NVIDIA GeForce 320M graphics processor<\/p>\n
2.4GHz Intel Core 2 Duo processor , Mac OS<\/p>\n
2 GB RAM, 250 GB Hard drive<\/p>\n
Price Rs.71, 900 (Online Price)<\/p>\n
The Introduction of Dell laptop starts with following lines.<\/p>\n
\u201cFlaunt the new look\u201d<\/p>\n
The Inspiron has defined in different aspects what customer looks in a product.<\/p>\n
Easily travels by your side, starts at 2.08kg.1 with 6-cell battery and is only 25.4 mm(26.3 mm \u2013 29.2 mm )thin<\/p>\n
Get up to 8 hours2 and 25 minutes of battery life.<\/p>\n
14\u2033 Hi-def display with a 16:9 aspect ratio<\/p>\n
Built-in optical drive<\/p>\n
Can be customized<\/p>\n
Intel\u2019s Pentium\u00ae , CoreTM 2 and CoreTM 2 Duo processor, Windows 7<\/p>\n
Up to 4GB of DDR34 memory<\/p>\n
Up to 500GB\u00a0hard drive<\/p>\n
7-in-1 media card reader<\/p>\n
Intel\u00ae HD Graphics<\/p>\n
Price Rs.36,900 (Online price)<\/p>\n
The compact and sleek design of MacBook is very friendly for the people, who travels a lot. A very light weight laptop takes half of your worries during traveling.<\/p>\n
If you are looking for durability and portability than you will be probably ready to pay a little more for it. If these features mean nothing to you than you have lots of choices to make and none of them will be an Apple. With excellent Hardware and Software features MacBook is a excellent product to buy if you have enough money in your pocket. A high price of MacBook in India sets it apart from the reach of common man and makes you believe that this high end quality product is not what you are looking for.<\/p>\n
Dell Laptops offers competitive technologies at the premium price. It has recently remarketed its laptops in India and has reduced its price to meet the demands of competitive market.<\/p>\n
With good Processor speed and Memory access , it offers its customer a high quality product which is lesser in price than its competitors. The best feature of Dell laptop is it can be customized based on customer\u2019s need.<\/p>\n
I would like to highlight the POP among two products with the help of a table which will help in better understanding.<\/p>\n
2.4GHz Intel Core 2 Duo processor<\/p>\n
Intel\u2019s Pentium\u00ae , CoreTM 2 and CoreTM 2 Duo processor<\/p>\n
Mac OS , developed by Apple<\/p>\n
Windows 7 by Microsoft<\/p>\n
2 GB RAM, 250 GB Hard drive<\/p>\n
Up to 4GB of DDR34 memory, Up to 500 GB Hard Drive<\/p>\n
NVIDIA GeForce 320M graphics processor<\/p>\n
Intel\u00ae HD Graphics<\/p>\n
13.3-inch glossy widescreen<\/p>\n
14\u2033Hi-def display with a 16:9 aspect ratio<\/p>\n
Rs 71,900(Online price)<\/p>\n
Rs 36,900(Online Price)<\/p>\n
The other two main differences among two products is Service factor and Customization factor. According to my opinion what can affect the decision of a potential buyer is after sale Service offered to its customers. Apple has very limited outlets in India with less number of service centers in Metro cities where has Dell has better penetration in major cities of India and Service can be offered anywhere. Other major factor is customization of laptops. Dell offers its customers a facility to customize their laptops based on their need. This feature is not available in Apple products. Apple MacBook is a high priced, high performance quality product where as Dell is a good performance, low priced product targeted at medium level customers.<\/p>\n
I would like to discuss POP under two broad categories. POPs are often associations designed to negate competitors PODs.<\/p>\n
Point of Parity: Category<\/p>\n
In this almost both brands offer same software and hardware facilities to the customer. With almost equal processor speed and RAM speed, storage capacity and other communication facilities. Dell offers additional facility of customization.<\/p>\n
Point of Parity: Competitive<\/p>\n
This reflects to those areas where a competitor tries to establish a relationship with the potential customer buy offering a feature already available in a better way.<\/p>\n
Apple Laptops has high performance and battery life. They are free from any kind of slow startup or shut downs and always reflects true values for high money spend. Dell laptops on other hand offers to provide a bit low quality of performance in a better way with same configuration.<\/p>\n
After the purchase of the pro-ducts the level of satisfaction was high. Even though the prices of the soaps are same still I prefer to buy Lux due to its fragrance and its cleansing effect. Its give a mental satisfaction of price as well as the product quality. Its is long lasting when compared to other soaps. Even though Apple macbook is costly I don\u2019t feel it\u2019s a lose to me because it gives additional benefits and quality. While using the word processor etc its very user friendly. And also it\u2019s very fast and to work on documents. It very useful to do multi tasking.<\/p>\n
This study helps to understand the value proposition, POPs and PODs of the products.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
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