{"id":85796,"date":"2022-06-09T00:00:00","date_gmt":"2022-06-09T00:00:00","guid":{"rendered":"https:\/\/nursingstudybay.com\/2022\/06\/09\/sainsburys-the-second-largest-supermarket-in-the-uk-marketing-essay\/"},"modified":"2022-06-09T00:00:00","modified_gmt":"2022-06-09T00:00:00","slug":"sainsburys-the-second-largest-supermarket-in-the-uk-marketing-essay","status":"publish","type":"post","link":"https:\/\/www.studyproessays.com\/help\/sainsburys-the-second-largest-supermarket-in-the-uk-marketing-essay\/","title":{"rendered":"Sainsburys The Second Largest Supermarket In The Uk Marketing Essay"},"content":{"rendered":"<p>Study Bay Coursework Assignment Writing Help<\/p>\n<p>Sainsburys Supermarkets Ltd commonly known as Sainsburys is the second largest chain of supermarkets in the United Kingdom ,Sainsbury\u2019s has 16.6% in the supermarket sector. The head office is situated in Holborn circus, London. Sainsbury\u2019s group also has interests in property and banking. The founding Sainsbury family still retain approximately 15% of J Sainsbury plc shares (as of May 2008), through various trusts. The family sold down their stake from 35% in 2005. The largest Sainsbury family shareholders are Lord Sainsbury of Turville with 5.83% and Lord Sainsbury of Preston Candover, who controls just fewer than 3% of the company, and benefits from 1.6% of the equity included in the above. The largest overall shareholder is the investment vehicle of the Qatari royal family who now hold 26.145% of the company.<\/p>\n<h2>Mission statement<\/h2>\n<p>\u201cOur mission is to be the consumer\u2019s first choice for food, delivering products of outstanding quality and great service at a competitive cost through working \u2018faster, simpler and together.\u201d<\/p>\n<h2>Goal and objectives<\/h2>\n<h2>Increase profits<\/h2>\n<h2>keep shareholders happy<\/h2>\n<h2>increase sales<\/h2>\n<p>provide a high standard customer service<\/p>\n<h2>Political factors<\/h2>\n<p>Increasing globalization, presents a challenge as well as an opportunity to Sainsbury\u2019s. The challenge will be to compete against unknown forces and to source the best quality\/financially viable products from world over<\/p>\n<p>\u00e2\u20ac\u00a2 Current price fixing among the supermarkets can give a both negative and positive idea about Sainsbury\u2019s for the public.<\/p>\n<p>\u00e2\u20ac\u00a2 government policies can make an impact on Sainsbury\u2019s such as -minimum wage, changes in corporation tax<\/p>\n<h2>Economic factors<\/h2>\n<p>The rapid increase of global food crisis might lead to price in on Sainsbury\u2019s foods, which will affect the consumers as well as the profit margin, increase of fuel prices might make an negative impact on supply chain of Sainsbury\u2019s.<\/p>\n<p>\u00e2\u20ac\u00a2 credit crunch have made some damage on Sainsbury\u2019s supermarket and banking, according to supermarkets consumers still manage to buy their essential goods and omit on high ends where Sainsbury\u2019s has a higher profit margin, the banking sector has been effected vastly compared to supermarkets.<\/p>\n<p>\u00e2\u20ac\u00a2 tight competition between competitors has made Sainsbury\u2019s to cut down sum prices, (Annual Report 2007). This will affect Sainsbury\u2019s as the prices have to be driven down most of the time.<\/p>\n<h2>Social factors<\/h2>\n<p>\u00e2\u20ac\u00a2 Nowadays there seems to be more emphasis on fresh, easy style cooking. This serves an opportunity for Sainsbury\u2019s to encourage new recipes and unfussy eating.<\/p>\n<p>\u00e2\u20ac\u00a2 There has been a huge emphasis by the government to promote healthy eating ,this is to to growth of obesity in uk, consumers have shifted to healthier foods Sainsbury\u2019s have gained advantage by stacking more healthy products and introducing more promotions.<\/p>\n<h2>Technological<\/h2>\n<p>\u00e2\u20ac\u00a2 The Internet phenomenon seems to be ever growing within western countries. It is predicted that by 2011 online retail sales in Europe will have reached Eur263bn, sainsburys have been improving on online retailing business.<\/p>\n<p>\u00e2\u20ac\u00a2 self checkouts has been a boost for Sainsbury\u2019s in sales. Consumers willing to shop because of less time constrain.<\/p>\n<h2>Environmental factors<\/h2>\n<p>\u00e2\u20ac\u00a2 A lot of emphasis western companies has been on the role of big companies in reducing carbon footprint and increasing energy efficiency (Bream 2008). This is just not a backburner issue anymore and every firm will have to prove they are reducing their impact on the environment, meaning Sainsbury\u2019s will have to invest more on green issues.<\/p>\n<p>\u00e2\u20ac\u00a2 Other important ethical issues, like sale of organic food and the ethical treatment of animals, clearly effect Sainsbury\u2019s on various levels. The growing importance of such issues means that they will have to cater to those consumers as well as to consumers governed by price. This is a sensitive issue as they will have to balance their public stand on environment without losing consumers due to the increase in prices.<\/p>\n<h2>SWOT analysis<\/h2>\n<p>SWOT \u2013 Strengths<\/p>\n<p>\u00e2\u20ac\u00a2 Sainsbury\u2019s has had thirteen straight quarters of growth showing real turnaround in its business (Rigby and Braithwaite 2008). Even for 2007 it has shown an increase of 7% in turnover and a huge 450% increase in profit after tax (Annual Report 2007).<\/p>\n<p>\u00e2\u20ac\u00a2 It has an extremely experienced leadership team with Justin King, its Chief Executive receiving great praise for his work in Sainsbury\u2019s (timesonline.co.uk 2008 [online]).<\/p>\n<p>\u00e2\u20ac\u00a2 Sainsbury\u2019s seems to be very well placed on green and environmental issues due to its various recent initiatives, like buying fair-trade bananas (economist.com 2008 [online]). Furthermore its help in closing down gangmaster (Taylor 2008) has had a positive effect on the public in general. It has a positive consumer brand and it\u2019s liked by both green activists and consumers.<\/p>\n<p>\u00e2\u20ac\u00a2 It is one supermarket chain that has a clear celebrity endorsing products, leading to increased sales. \u201cWith Jamie Oliver, it has been simple for Sainsbury\u2019s to see uplifts in sales of specific ingredients that have been featured in ad campaigns. Apparently the supermarket had to order nine tons \u2013 the equivalent of two years\u2019 supply \u2013 of nutmeg to meet demand when it appeared in one of Oliver\u2019s hundred-plus ads\u201d (Dickinson 2008).<\/p>\n<p>SWOT \u2013 Weakness<\/p>\n<p>\u00e2\u20ac\u00a2 The takeover bid by the Qataris Private equity firm last year (Arnold and Politi 2008) can have some implications as people are gravitating towards British companies and the prospect of Sainsbury\u2019s being governed by a foreign firm can lead to consumers switching loyalties.<\/p>\n<p>\u00e2\u20ac\u00a2 Unlike Tesco\u2019s expansion plan (economist.com [online] 2008), Sainsbury\u2019s is not present in markets other than the UK. This can lead to trouble especially if there is some problem within food retailing in the UK or if there needs to be a source of extra growth.<\/p>\n<p>SWOT \u2013 Opportunities<\/p>\n<p>\u00e2\u20ac\u00a2 Sainsbury\u2019s alternative business presents a great opportunity for future growth. Its investments in property (Killgren 2008b) and a goal of \u00a340 million profit through its bank seem like a good strategy to pursue<\/p>\n<p>\u00e2\u20ac\u00a2 Online sales are a great opportunity as well, since online margins are higher and investments are not huge.<\/p>\n<p>SWOT \u2013 Threats<\/p>\n<p>\u00e2\u20ac\u00a2 There needs to be continuous heavy investment in environmental and green issues without immediate benefits. The problem lies in maintaining a balance e.g. Bio-fuel is an important tool to curb global emissions and its use affects Sainsbury\u2019s supply chain directly, so Sainsbury\u2019s should support it. However, a spurt in bio-fuels has made corn dearer (independent.co.uk [online] 2008) affecting its prices within the UK and making Sainsbury\u2019s consumers bear the brunt.<\/p>\n<p>\u00e2\u20ac\u00a2 Sainsbury\u2019s operations are subject to a broad spectrum of regulatory requirements particularly in relation to planning, competition and environmental issues, employment, pensions and tax laws and in terms of regulations over the group\u2019s products and services.<\/p>\n<p>The organisational structure I am going to talk about is that of\u00a0 Matrix structure. This underlines getting people with particular\u00a0 specialist skills together into project ( help with nursing paper writing from experts with MSN &#038; DNP degrees) teams. Companies have\u00a0 progressed towards a matrix structure. This is where project ( help with nursing paper writing from experts with MSN &#038; DNP degrees) teams\u00a0will be selected across the range of functions within a business. The\u00a0matrix structure ensures that there is no cross fertilisation of ideas\u00a0and gives scope for people lower down the organisation to use their\u00a0talents effectively.\u00a0Span of control is the number of people or departments which report to\u00a0a particular manager. It can be as narrow as two or three employees\u00a0or as wide as 50 employees. Sainsbury\u2019s have a narrow span of control\u00a0as their organisational chart is that of hierarchical. Better communication in\u00a0Sainsbury\u2019s as the manager will be familiar with most employees.\u00a0Faster feedback in Sainsbury\u2019s could lead to better decisions being\u00a0 made to improve and meet their objectives. With a narrow span of\u00a0<\/p>\n<p>control there are usually more people working in a company which will\u00a0 mean different employees will specialise in different departments to\u00a0get work done faster.\u00a0As Sainsbury\u2019s have a long chain of command this means that there are\u00a0 a lot of managers or persons in charge within the chain of command and\u00a0 each one could specialise in their own department an have control of a\u00a0<\/p>\n<p>number of employees so messages can be sent down the chain of command\u00a0faster. This will result in more work being done leading onto\u00a0Sainsbury\u2019s meeting objectives such as a boost in sales or profit\u00a0maximisation. Employees may become more motivated as they have their\u00a0own departmental manger encouraging them to work. Better\u00a0communication skills would be achieved as there are quite a few\u00a0mangers operating different departments<\/p>\n<p>The advantages of Sainsbury\u2019s having a hierarchical structure are as\u00a0follows:\u00a0<\/p>\n<p>* Within Sainsbury\u2019s there is easier definition of roles and\u00a0responsibilities.\u00a0<\/p>\n<p>* There is greater scope for developing knowledge.\u00a0<\/p>\n<p>* Sainsbury\u2019s will have more frequent opportunities for promotion.\u00a0<\/p>\n<p>Centralisation and decentralisation refer to the degree which\u00a0 authority is assigned in a business. I f there was to be complete\u00a0 centralisation then subordinates would have no authority at all.\u00a0<\/p>\n<p>Complete decentralisation would mean subordinates have all the\u00a0authority to take decisions.\u00a0<\/p>\n<p>The advantages of centralisation are as follows:\u00a0<\/p>\n<p>* Senior management have more control of business.<\/p>\n<p>* Ordering and purchasing can be standardised throughout the\u00a0organisation, leading to economies of scale.\u00a0<\/p>\n<p>* Senior managers should be more experienced and skilful in making\u00a0decisions. In theory, centralised decisions by senior people should\u00a0be of better quality than decentralised decisions made by others less\u00a0experienced.\u00a0<\/p>\n<p>* In times of crisis the firm may need a central group of senior\u00a0managers.\u00a0<\/p>\n<p>The advantages of decentralisation are as follows:\u00a0<\/p>\n<p>* It reduces the stress and burdens of senior management\u00a0<\/p>\n<p>* It provides subordinates with greater job satisfaction by giving\u00a0them more say in decision making.\u00a0<\/p>\n<p>* By allowing assigned authority, management at middle and junior\u00a0levels are groomed to take over higher positions. They are given the\u00a0experience of decision making when carrying out delegated tasks.\u00a0Delegation is therefore important for management development.\u00a0<\/p>\n<p>A decision that may be made centrally as opposed to a decentralised\u00a0 would be the budget allocation. This could not b made by a single\u00a0 employ but must be made by someone senior as this is a decision that\u00a0 could affect the whole company. Another centrally made decision would\u00a0be that of closing down Sainsbury\u2019s. This decision could not be made\u00a0 by employees as they do not own the business of Sainsbury\u2019s. This\u00a0decision would have to be made by the chief executive who of course is\u00a0Justin King. Decision making could affect employee performance\u00a0greatly. They could become less motivated if they do not have a say\u00a0 in the decision making of the business. Sometimes decentralisation is\u00a0necessary to motivate employees more.\u00a0<\/p>\n<p>This structure will help Sainsbury\u2019s to meet their objectives as there\u00a0are a lot of layers within the hierarchical structure. Many functions\u00a0exist within this structure each with their own specific role to play\u00a0in order for Sainsbury\u2019s to meet their objectives. In the pages above\u00a0I have discussed how some of the departments within Sainsbury\u2019s could\u00a0help them achieve different objectives in their own way. Work will be\u00a0completed faster due to the amount of levels on the organisational\u00a0chart. A larger profit will be made than a flat structure because\u00a0there are more people working in Sainsbury\u2019s as they have a\u00a0hierarchical structure. An increase in sales may also occur due to\u00a0the amount of layers in the structure. With more people working in\u00a0Sainsbury\u2019s then more products will be sold. With such a large\u00a0structure staff will also develop many skills throughout the\u00a0organisation as there are many departments to work for.<\/p>\n<h2>Ethical issues<\/h2>\n<h2>best food for health<\/h2>\n<p>Be Good to Yourself: was laughed in 2010 with total 250 lines ,made 1% percent increase on market share..<\/p>\n<p>freedom range foods: was laughed in February 2010 saw an increase of 6.8% in market share<\/p>\n<p>Tip cards:25%of these cards contains at least one portion of five-a -day and 50% features healthier foods.<\/p>\n<h2>Sourcing with Integrity<\/h2>\n<p>Fair-trade: Sainsbury\u2019s are the largest retailer for fair-trade with \u00a3218 million sales.<\/p>\n<p>Development group- Sainsbury\u2019s developed group model to farmers, the group pioneered in carbon foot print model which lead the farmers to reduce both energy and carbon footprint.<\/p>\n<p>Sustainable palm oil: Ranked number one out of 59 European retailers in the World Wildlife Fund<\/p>\n<p>Sustainable Palm Oil Buyers Scorecard<\/p>\n<h2>Respect for our Environment<\/h2>\n<p>Green to the Core: Sainsbury\u2019s received an industry-leading \u2018A rating\u2019 in the \u2018Green to the Core.<\/p>\n<p>Environmental store \u2013 Sainsbury\u2019s lead the store in eco-store programme, Sainsbury\u2019s has<\/p>\n<p>Opened UK\u2019s first carbon negative extension at Durham.<\/p>\n<p>Reducing packaging: Sainsbury\u2019s has launched milk bags which has 75% less packaging compared to plastic bottle, Sainsbury\u2019s has a corporation target to reduce packaging by33% by sales 2015.<\/p>\n<p>Supporting customers \u2013 \u00ac\u0081rst UK retailer to invest in electric vehicle charge points<\/p>\n<h2>Making a Positive Difference to our Community<\/h2>\n<p>Local charity partnership- Sainsbury\u2019s has partnership with 750 local charities.<\/p>\n<p>Sport Relief: a record of \u00a35million has been raised in 2010.<\/p>\n<p>Active Kids: over 43,000 schools and clubs have been registered, up to date Sainsbury\u2019s has given approx \u00a386million to schools and clubs.<\/p>\n<p>Job creation: 6,500 jobs and 15,500 temporary jobs have been given by Sainsbury\u2019s in 2009\/2010.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Study Bay Coursework Assignment Writing Help Sainsburys Supermarkets Ltd commonly known as Sainsburys is the second largest chain of supermarkets in the United Kingdom ,Sainsbury\u2019s\u2026<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7822,7724,7820,7548,7826,8080,8079,8077,8078,8081,7605],"tags":[103,95,83,94,80,86,79,98,93,104,7647,99,92,82,102,85,8,101,97,87,96,91,89,90,88,100,1402,84,6940,81],"class_list":["post-85796","post","type-post","status-publish","format-standard","hentry","category-best-dissertation-writing-service-uk","category-best-dissertation-writing-services","category-dissertation-title-generator","category-dissertation-writing-services-cost","category-dissertation-writing-services-in-usa","category-master-thesis-writing-service","category-online-thesis-writing-services","category-phd-dissertation-help-and-editing-helper-in-usa","category-professional-dissertation-writing-service","category-write-my-dissertation","category-writing-dissertation-and-grant-proposals","tag-150-200-words-discussion-with-a-scholarly-reference","tag-200-300-words-response-to-classmate-discussion-question","tag-250-word-analysis-essay","tag-bachelor-of-nursing-assignments","tag-case-study","tag-essay-bishops-website","tag-expert-online-nursing-writing-service","tag-fast-nursing-papers","tag-freelance-case-study-writing-service","tag-health-medicine-assignment-help-australia","tag-health-care-an","tag-health-care-assignment-help-service","tag-healthcare-assignment-writing-services-by-top-writers","tag-healthcare-essay-writing-services-by-medical-academics","tag-healthcare-writing-help-by-certified-medical-academics","tag-i-need-to-submit-this-assignment","tag-medical-essay-writing-service","tag-nursing-assessment-help","tag-nursing-assignment-help","tag-nursing-assignment-help-australia","tag-nursing-assignment-help-sydney","tag-nursing-assignment-writers","tag-nursing-assignments-examples-assignment-help-nursing","tag-pay-someone-to-do-my-nursing-assignment","tag-professional-case-study-writers","tag-quality-nursing-essay-writing-service","tag-write-a-paper","tag-write-a-review","tag-write-an-essay","tag-writing-assignment"],"_links":{"self":[{"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/posts\/85796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/comments?post=85796"}],"version-history":[{"count":0,"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/posts\/85796\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/media?parent=85796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/categories?post=85796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/tags?post=85796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}