Study Bay Coursework Assignment Writing Help<\/p>\n
As for the promotional method, Daimler had used both above-the-line and below-the-line promotion. The appearance of Smart car in the \u201cPink Panther\u201d films in the year 2006 has given the car a long term image of urban style. Apart from that, some of the parking facilities operators across New York City have been charging half price for its parking tickets because of Smart\u2019s small size\u00a0[12<\/a>]<\/span>\u00a0. If this is applied to all cities throughout the U.S. this can possibly increase the sales of Smart cars in this country. This is because, indirectly, customers will be influenced to buy Smart in order to avoid parking problem and even traffic congestion. In the contrary, not all cities in the U.S. suffer traffic congestion and parking problem.<\/p>\n Even though it only has a limited cargo space, the urban style and its small size has make up Smart car\u2019s distinctive identity. Despite of its after sales service, Daimler has also given the opportunity for the customers to design their own Smart car through Smart Expression Program\u00a0[13<\/a>]<\/span>\u00a0. This profitable program will not only attract customers to buy it, but it can also satisfy the customer\u2019s wants. This can surely provide Smart its competitive advantage and customers loyalty if it is a success. However, the Smart Expression Program will increase the car price and not every customers is willing to pay for it.<\/p>\n