Study Bay Coursework Assignment Writing Help<\/p>\n
The Walt Disney\u00a0Corporations mission, at least according to them, is to make people happy.\u00a0 In order to fulfill this statement, the company has grown from a small cartoon studio run by Walt and Roy Disney to a major multinational corporation.\u00a0\u00a0Disney\u00a0researcher Janet Wasko\u00a0describes the corporations multifaceted setup as \u201cThe\u00a0Disney Empire\u201d (29).\u00a0The\u00a0Disney experience has created and still creates happiness for various people around the world.\u00a0 This \u201cmagic\u201d is created through the use of values, branding and\u00a0fantasy , allowing Disney customers to escape from reality allowing us to go back into our inner child.\u00a0<\/p>\n
In her book, \u201cUnderstanding Disney: The Manufacture of Fantasy\u201d, Wasko argues that Disney reinvents folk tales to create the values of America using the Classic Hollywood Cinema story model. She shows how characters used in the Disney films are predictable and conform to clear archetypes, including attractive, happy, heroes or heroines, who are on a journey of self-discovery, as well as cute, usually animal, sidekicks and villains with exaggerated and off-putting characteristics. Furthermore, she places a distinct emphasis on Disney as a corporation and business through its theme parks and branding. She discusses how the Disney business has represented individual rather than group needs, as well showing a general sense of optimism from Walt and his employers carried on throughout the years. This optimism and fantasy manufactured by Disney is best illustrated by the now-famous line from\u00a0Pinocchio, \u201cWhen you wish upon a star, your dreams come true\u201d.<\/p>\n
The 2nd chapter of the book \u201cDisney History(ies)\u201d, focuses on the history of Walt Disney and the Disney Company until his death in 1966. This chapter reminded me a lot of the first chapter of the book Understanding Disney. It touched upon some of many of the same points, which this chapter expands on them. One of the points was about Oswald the Rabbit and the issue that Universal had rights to it and as a result Mickey Mouse was created and Disney became very controlling over \u201ccopyright and trademark-related issues\u201d (Stein, 18). In this chapter it elaborates why Disney lost the rights over Oswald as well as why the creation of Mickey Mouse was so great for him and the company. Overall, this chapter was very informative on the development of Disney and it was able to show both the good and the bad of the Disney cooperation well.<\/p>\n
Chapter three \u201cThe Disney Empire\u201d discusses what happened to the company after Walt\u2019s death in 1966. It was a progression of leaders of the company from Roy Disney, to the current CEO Bob Iger. I found fascinating the amount of alterations the company has gone through since Walt\u2019s death. However, more amazing was that when making decisions for the company they would all go back to the idea \u201cwhat would Walt Do?\u201d Keeping Walt\u2019s vision in mind has made the company seem one big conglomerate even under new management. Another, point I found in the reading was that after 80 years Oswald the Rabbit was finally Disney\u2019s again. I though this takeover was a tribute to Walt and unlike the other companies that Disney has acquired I feel that owning Oswald showed the American public that the Disney Company values its small beginnings.<\/p>\n
Chapter four, \u201cCorporate Disney in Action\u201d, talked about the Disney characters and the new ways Disney has found to remarket old characters and reach specific audiences with newly added characters. The chapter said that with the development of the \u201cDisney Princesses line\u201d was sending mix messages to young girls about self-esteem and beauty, so Disney created another line for girls called \u201cDisney Fairies.\u201d This line was centered on the Disney character, Tinker Bell. I have to agree with Disney on this strategy, because she is an independent woman who knows what she wants, she in no way shape or form submissive like many of the Disney Princesses before her. This shows that Disney\u2019s corporate side of the company knows its audience and gives them what they want.<\/p>\n
Chapter five, \u201cAnalyzing the World According to Disney\u201d, was essentially a history of Disney films from its start in short cartoons, to its full-length animations, live action films, and the purchase of several film companies. Disney\u2019s Silly Symphonies was revolutionary in the technology it used and the forerunner for many other shorts such as Technicolor, and The Three Little Pigs. Walt himself, in my opinion practices what he preaches. This is evident in Disney\u2019s push for Snow White and the Seven Dwarfs even though many people including, Roy Disney had doubts about the success of this film. The Disney Company followed in Walt\u2019s footsteps with experimentation of new technologies, such as computer animation and business ventures such as buying Touchstone, Miramax, Pixar, and Marvel. For Disney these business agreements have been profitable and mutually beneficial.<\/p>\n
Chapter six, \u201cDissecting Disney\u2019s Worlds\u201d, discussed Disney\u2019s history into television. At first Disney was reluctant to go into television, but he realized its potential for advertising his theme park. Disney was very tactful in his business ventures. Before he started producing the weekly show, Disneyland, he tried out a few dry runs to gage his audience and see if television was right for the Disney Company. For every experiment he took he had a backup plan if it failed. Disney grew and was able to adapt to changing times. This awareness continues to make the Disney Company a success.<\/p>\n
Chapter seven, \u201cDisney and the World\u201d, is all about the Disney Theme Parks and the public\u2019s opinion on them. Before reading this chapter I hadn\u2019t realized just how extensive Disney\u2019s presence was around the world. I knew that many people around the world had heard of Disney, but I thought that was because of the movies. I also had no idea that Disney had to revamp its image to attract audiences in France and China to meet their cultural needs. It was interesting reading about these places from an economical, business, and educational stand point.<\/p>\n
Chapter eight, \u201cLiving Happily Ever After\u201d, focused on Disney Music. It illustrated the role that music has played on enhancing the animation and advancing the storyline. This combination of music with animation has made Disney from its earliest input in Steamboat Willie to Fantasia, to the classical songs that are as memorable as the films itself. The end of the chapter is basically a summary of the entire book and discusses how Disney is known all over the world, as it has come to be a \u201cuniversal\u201d brand, bringing much criticism and scrutiny along with it .<\/p>\n
Wasko describes how the company creates fantasy by referring to universal themes and values.\u00a0 For example, in\u00a0Beauty and the Beast,\u00a0Belle\u2019s optimism and individualism overshadow the darker undertones shown through the character of the Beast. Escape, fantasy, and\u00a0imagination\u00a0are ever present in the company operations.\u00a0 For example, \u201cImagineering\u201d, Disney\u2019s\u00a0research and development\u00a0division, illustrate these values with the creation of an idealistic town called \u201cCelebration\u201d (Wasko 59).\u00a0 Another example is the magic, romance and happiness evoked by\u00a0Aladdin\u00a0and\u00a0Jasmine\u00a0in the film\u00a0Aladdin. Aladdin has a genie and magic carpet and jasmine has a pet tiger, creating a world of fantasy and wonder. As well, Aladdin and Jasmines romance has a contagious effect, causing people to feel\u00a0happy\u00a0at seeing Aladdin\u2019s\u00a0happy ending, where\u00a0good triumphs over evil. This theme has become universal throughout Disney, making it a well know brand.<\/p>\n
Fantasy in the Disney Empire, according to Janet Wasko, must be manufactured (5).\u00a0 Therefore, we can conclude that in order to understand Disney, we must also understand the people who\u00a0work\u00a0in it, and this can be seen in the theme parks.\u00a0 Alan Bryman describes the theme park experience as \u201ca family pilgrimage,\u201d (81) one requiring a great amount of \u201ccontrol and predictability\u201d (99) for their successful operation.\u00a0 \u00a0In the imaginative world of a place like Disneyland, it is easy to forget that the park is indeed a show, one that must be run by people, or\u00a0cast members.\u00a0 After guests leave the park each day, custodial crews work on a strict schedule to clean the park for the next day\u2019s arrivals to make sure it stays the exact same and keeps the fantasy of Disney alive. Due to this, the world of fantasy and idealism the Disney Corporation has created has resulted in much criticism.\u00a0<\/p>\n
Wasko argues that the studio regularly moulds and transforms the morals of the original tales for its own stories into a specific world view, Americanizing and \u201cDisneyfying\u201d it (Wasko 113). \u00a0She analyzes this theory of the Disney aesthetic, by examining the universal traits with a \u201cpsychoanalytic analysis of Disney\u2019s world\u201d with reference to Pinocchio. According to Freudian psychoanalyst\u00a0Michael Brody, the plot incorporates a role reversal when Pinocchio saves his father.\u00a0 This device, he argues, appeals to adults, as it makes them feel that they will be taken care of by their children (138).\u00a0 Additionally, Pinocchio is not born from a human mother, but rather from a\u00a0magical creation process\u00a0(138).\u00a0 The concept of the protagonist being assembled by his father appeals to male audience members, showing them that they are capable of creation. But, Although in many ways it might seem to be an archetypical Disney film, incorporating the usual concepts of wish fulfillment, an idealistic young hero, cute sidekicks and the use of magic, Robin Allan argues that\u00a0Pinocchio\u00a0in fact largely eschews the conventions found in Disney\u2019s previous venture,\u00a0Snow White and the Seven Dwarfs, including the use of musical comedy and romance.<\/p>\n
Allan claims that it is an altogether darker piece, in keeping with the sinister undertones of Carlo Collodi\u2019s original story, published nearly sixty years previously (67). Allan identifies several key elements that have been altered during the adaptation process, key among these being the Victorian morality the book, but which is absent in the film. Specifically, he notes that Victorians assumed that \u201cchildren were uncivilized and must have the devil forced out of them\u201d, with Pinocchio being portrayed as \u201ca delinquent\u201d who is naturally inclined to be disobedient and is forced into good behaviour by the cruelty that is inflicted upon him (71-72). Disney\u2019s Pinocchio, however, is an innocent boy who arrives in the world with no sense of morality, good or\u00a0bad, and is thus is easily led astray. Pinocchio in the film version seems to be naturally mischievous, repeatedly asking Gepetto why he must do certain things, but is also portrayed as being eager to please. The characterization of the villains, who are all portrayed as exaggerated ugly archetypes, which creates a noticeable contrast between the tale\u2019s \u201cgood\u201d characters of Pinocchio, Jiminy Cricket and Gepetto, who portray American ideals of honesty, bravery and generosity. The villains, Honest John, Gideon, Stromboli and the Coachman, all have \u201cforeign\u201d accents, which help perpetuate a sense of otherness, which carries on the conventional model of most Disney films.<\/p>\n
A key difference which marks\u00a0Pinocchio\u00a0as different from other Disney stories and the classic Hollywood Cinema story is a distinct lack of punishment for its villains. In most Disney tales, the villains, if not killed outright, as is the case with the Wicked Witch in\u00a0Snow White, Gaston in\u00a0Beauty and the Beast, or Captain Hook in Peter Pan, they are at least stripped of their power and humiliated in some way.\u00a0Pinocchio\u2019s villains, in contrast, simply disappear when their function in the story is completed. For example, the fate of the other boys turned into donkeys at Pleasure Island is never resolved. This has the effect of making the Pinocchio world\u00a0feel decidedly more open-ended than most Disney films. The film, it seems, is acknowledging the fact that life is filled with danger and the unknown, and that, despite overcoming the hurdles that face him in the film and becoming a real boy, Pinocchio will continue to face obstacles in his life and will not simply live \u201chappily ever after\u201d. Despite only being the studio\u2019s second feature film,\u00a0Pinocchio\u00a0can be seen to oppose traditional notions of an archetypical Disney aesthetic, which goes against Wasko and the critics in her book, even with its use of cute animal sidekicks and catchy musical numbers.<\/p>\n
\u00a0 I believe that Wasko wrote a very informative book, providing knowledge to it readers on the business and corporation aspect of Disney more than just the movies and images itself. She provided many different perspectives and views in her analysis, which shows that she doesn\u2019t necessarily carry a bias for, or against Disney. But, there were some parts of the book which I do not agree with, especially in the chapter \u201cAnalyzing the World According to Disney\u201d. Sayers\u2019 criticizes the idea that Disney\u2019s films \u201cfalsify life\u201d and are \u201cnot really related to the great truths of life\u201d (126). I believe that this statement is true to a certain extent, but is not completely true, as seen above with the life lessons in Pinocchio. He seems to think that the misrepresentations of life in the films are all negative. In my opinion I think that some fantasy and excitement is good every now and then. Walt Disney himself is quoted in this same chapter as saying, \u201cI do not make films primarily for children. Call the child innocence. The worst of us is not without innocence\u00e2\u20ac\u00a6 In my work\u00a0I try to reach and speak to that audience\u201d (118). I think the point of all of the early Disney films, as well as the later animated films is to provide some escape but to teach not only children, but adults some valuable lessons in life. Children are exposed to enough of the harshness in the \u201creal world\u201d that many of them are able to tell that the world of a Disney film is make-believe, and is separate from the world in which they live in. I think that many kids today are smart enough to tell the difference. And as more and more mainstream media becomes saturated with violence, it\u2019s nice that there are still these animated films, which usually result in a solution or \u201chappy ending\u201d.<\/p>\n
Going along with this, Sayers is quoted as saying that the Disney adaptations of classic fairy tales make it so that \u201cthere is nothing to make a child think or feel or imagine\u201d (128). When I read this, I again disagreed. I have distinct memories from my early childhood of that amazing feeling after a Disney movie finished, when I wanted nothing more than to be one or more of the characters I had just been watching. For example, watching Pocahontas encouraged me to spend more time outside and appreciate nature, where I would go on adventures in my backyard. Disney films provided the basis for so many of my childhood make-believe games. While it is very true that Disney condenses and changes the original fairy tales, Disney is not trying to take, for example, an Andersen or Grimm story and present it is their own, they have simply taken an idea and made it into a more family friendly tale. The Disney versions are certainly more widely known in today\u2019s society, but I don\u2019t think that is a bad thing, they are simply another version allowing parents to enjoy watching the Disney films with their kids while not being completely bored.<\/p>\n
Lastly, there were the few critiques about The Lion King in this chapter. One reviewer apparently found that there are no strong female characters in the movie (133). Nala goes further than anyone to find some sort of food for the rest of her family and friends, as well, she helps to convince Simba to go back and take his place as king. Not to mention the fact that she is a lion, who are seen as majestic and powerful creatures. The other comment made about The Lion King was about the apparent racism of having the three main hyena characters be voiced by black and Latino actors. In response to this, Whoopi Goldberg and Cheech Marin, who are two of the voices, are popular comedians, and they\u2019re playing hyenas, where their barks sounds like laughing. I think this is a classic example of critics possibly looking too deeply into the story.<\/p>\n
The notion of a singular Disney aesthetic that applies to the entirety of the corporation has been used on numerous occasions both as a criticism, classifying these films as repetitive and uninspired, and as a positive trait, stressing their value as reliable, child-friendly entertainment. As seen in Wasko\u2019s book, the company itself has invested a great deal of effort into securing the idea of a single Disney brand and universe, staring with Mickey Mouse. Additionally, the legacy of Walt Disney is continually used in order to maintain the image of a single guiding vision shaping the whole Disney studio, regardless of the fact that he has been dead for almost 50 years.<\/p>\n
I believe that the assumptions that a single Disney aesthetic exists throughout all Disney products is an overly simplistic argument and that there are many more factors to be considered. While certain traits can be seen to apply to multiple films, I don\u2019t believe that any one rule holds true for each and every film. Yes there is a template which is followed, making Disney a recognizable corporation, but how is that different from every other movie or media company today?<\/p>\n
Study Bay Coursework Assignment Writing Help The Walt Disney\u00a0Corporations mission, at least according to them, is to make people happy.\u00a0 In order to fulfill this\u2026<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8092,8093,7625,7823,8094,7826,8078],"tags":[7828,8095,450,594,8100,574,8098,8097,8096,8099],"class_list":["post-86468","post","type-post","status-publish","format-standard","hentry","category-affordable-dissertation-writing-service","category-are-dissertation-writing-services-legal","category-assignment-help-uk","category-best-dissertation-writing-service","category-dissertation-writing-service-australia","category-dissertation-writing-services-in-usa","category-professional-dissertation-writing-service","tag-best-dissertation-writing-service-review","tag-best-phd-thesis-writing-services","tag-dissertation-writing-services","tag-dissertation-writing-services-near-me","tag-essay-writer-usa","tag-free-dissertation-writing-services","tag-my-assignment-services","tag-phd-thesis-writing-assistance","tag-phd-writer","tag-research-paper-writing-service-australia"],"_links":{"self":[{"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/posts\/86468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/comments?post=86468"}],"version-history":[{"count":0,"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/posts\/86468\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/media?parent=86468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/categories?post=86468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/tags?post=86468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}