Topics:
\nWhat is the challenge social media has brought to insurance marketing and distribution?
\nWould you like to be a virtual insurance agent?
\nOutline:<\/p>\n
1.\tIntroduction (0.5 page)
\n\u2022\tThe challenges social media have brought to the insurance marketing industry in recent years.
\n\u2022\tThe distribution of social media
\n\u2022\tA touch on virtual insurance agent position and how it relates to social media and insurance marketing
\n\u2022\tMost important social media channels for insurance agent saving pre-written social media scripts that Having pre-written social media scripts that work for insurance agents<\/p>\n
2.\t Background (~1.5 pages – member Collin Shirvan)
\n\u2022\tHow social media has contributed to the insurance marketing industry:
\n\u2022\tIn the past, not many people had insurance coverages
\n\u2022\tSocial media was introduced to the industry
\n\u2022\tThe opportunities and challenges of social media to insurance marketing
\n\u2022\tWhat insurance company have done to introduce social media to their work
\n\u2022\tThe appearance of virtual insurance agents<\/p>\n
3.\tThe challenges of social media to insurance marketing (~2 pages)
\n\u2022\tMisleading posts and messages about insurance information in social media
\n\u2022\tFinding insurance social media ideas
\n\u2022\tCrafting great social media content
\n\u2022\tInsurers of the future will play more of a risk avoidance role and less of a risk mitigation one.
\n\u2022\tCustomers today expect their carriers to understand and anticipate their needs. This is why carriers need to look at consolidating data across both internal and external sources and using that data to derive insights about their customers and offer more personalized experiences. Customers nowadays expect their carriers to comprehend and anticipate their requirements. As a result, carriers must consider consolidating data from internal and external sources and using that data to gain insights about their customers and provide more personalized experiences.<\/p>\n
4.\tSocial media scripts that work for insurance agents (~1 pages)
\n\u2022\tHaving pre-written social media scripts that work for insurance agents
\n\u2022\tThe informative script
\n\u2022\tThe promotional script
\n\u2022\tThe video caption
\n\u2022\tThe current event script
\n\u2022\tImprove awareness and build trust with quality social media content for insurance agent<\/p>\n
5.\tThe distribution of social media to insurance marketing (~3 pages – Giuseppe Saputo)
\n\u2022\t The percentage of social media influence to insurance marketing (show statistics, graphs, charts, etc.)
\n\u2022\tSocial platforms Insurance companies use nowadays<\/p>\n
6.\tVirtual insurance agent position (~3 pages -)
\n\u2022\tInsurance carriers need to re-look at their distribution strategy in a holistic manner, covering customers and distribution partners, as well as internal capabilities, and not look at these as part of discrete programs.
\n\u2022\tCarriers need to adjust their distribution strategy to:
\n\u2022\tup-skill their sales force to utilize new digital capabilities,
\n\u2022\tcreate new digital-first products
\n\u2022\tenable seamless experience across all channels.
\n\u2022\tWhile insurers look to adopt new technologies and solutions, they should evaluate their current capabilities and processes and come up with a roadmap, keeping in mind the up-stream and down-stream impacts.
\nDO THIS ONE 3 PAGES MAX<\/p>\n
7.\tConclusion: (0.5 page)
\n\u2022\tA strong social media presence with a lot of relevant content shows customers that you care about them and want to help.
\n\u2022\tMakes customers more likely to either choose you over another insurance agency or stick with your agency in the long term.<\/p>\n
8.\tReferences\/Sources Page<\/p>\n","protected":false},"excerpt":{"rendered":"
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