Assessment Brief
\nAdvertising & Digital Media Faculty
\nMOBILE COMMUNICATIONS MCO305
\nLevel 300
\nAssessment Brief
\nMOBILE COMMUNICATIONS
\nAssessment 2
\nMobile First Campaign Case Study
\nClass Presentation and Written Report
\nDue: Week 8
\nWeighting: 30%
\nLearning Outcomes:
\na. compare primary types of mobile communications and how they are implemented on different platforms;
\nb. review how mobile communications agencies function and the effectiveness of their business models.
\nc. analyse mobile campaign analytics and the effectiveness of a mobile communications campaign.
\nDescription:
\nResearch two recent marketing campaigns that featured a mobile first strategy or component. It could be on TikTok, Facebook, Instagram, Google or any other mobile platform.
\nGive a detailed explanation of the function of each campaign, why they suited a mobile first approach and evaluate the effectiveness of both campaigns.
\nDetails:
\n1,500 word report and minimum 20 slide presentation.
\nUpload report and presentation to Moodle as PDF files for marking.
\nMarking Criteria & Rubrics:
\nReference images can be included. All images and sources must be referenced using Harvard Referencing. Include in-text referencing and a reference list as per the Macleay College FAQ and Tips On Harvard Referencing (found in the Unit Details Folder of your course stream on Moodle).
\nCriterion 1: Depth of research, analysis and comparison \u2013 40%
\nFail: \u2022 Incomplete research, analysis and comparison
\n\u2022 General comparisons, implementation analysis and description on separate platforms incomplete and lacking logical organisation.
\nPass: \u2022 Adequate but basic research, analysis and comparison
\n\u2022 Shows limited evidence and incomplete description of general comparisons, implementation analysis and description on separate platforms while lacking logical organisation.
\nCredit: \u2022 Competent research, analysis and comparison
\n\u2022 Some evidence of general comparisons, implementation analysis and description on separate platforms presented in a logical manner.
\nDistinction: \u2022 Compressive and detailed evidence of research, analysis and comparison
\n\u2022 General comparisons, implementation analysis and description on separate platforms presented in a logical, concise and succinct manner with small exception.
\n\u2022 All sources referenced correctly.
\nHigh Distinction \u2022 Outstanding and insightful research, analysis and comparison
\n\u2022 General comparisons, implementation analysis and description on separate platforms presented in a logical, concise and succinct manner
\n\u2022 Extensive use of research data to support critical Assessment.
\nASSESSMENT BRIEF I MOBILE COMMUNICATIONS
\nFile: 305_MobileCommunications_Assessment1 1
\nAuthor: Gemenis Date: 18\/10\/2021 Status: Final
\nAssessment Brief
\n\u2022 All sources referenced correctly
\nCriterion 2: Accuracy of description of campaign function and effectiveness \u2013 30%
\nFail: \u2022 Incomplete review of campaign function and effectiveness
\n\u2022 Lacks understanding and clarity of campaign function and effectiveness
\nPass: \u2022 Adequate but basic review of campaign function and effectiveness
\n\u2022 Understanding and clarity of campaign function and effectiveness is incomplete in places
\nCredit: \u2022 Competent and sound review of campaign function and effectiveness
\n\u2022 Understanding and clarity of campaign function and effectiveness is complete but limited in depth
\nDistinction: \u2022 Comprehensive and detailed review of campaign function and effectiveness
\n\u2022 Understanding and clarity of campaign function and effectiveness is concise and in depth
\nHigh Distinction \u2022 Outstanding review of campaign function and effectiveness
\n\u2022 Understanding and clarity of campaign function and effectiveness is extensive, concise and succinct with in depth analysis
\nCriterion 3: Quality of presentation \u2013 30%
\nFail: \u2022 Incomplete presentation and written report, referencing and layout.
\n\u2022 Writing lacks focus and contains serious errors.
\n\u2022 Files not converted to PDF for submission.
\nPass: \u2022 Adequate but basic presentation and written report, referencing and layout.
\n\u2022 Writing is unclear in places. There are several grammatical or spelling errors.
\nCredit: \u2022 Competent presentation and written report, referencing and layout
\n\u2022 Writing is generally clear. There are minimal grammatical or spelling errors.
\nDistinction: \u2022 Comprehensive and detailed presentation and written report, referencing and layout.
\n\u2022 Writing is concise and clear. There are minimal grammatical or spelling errors
\nHigh Distinction \u2022 Outstanding and insightful presentation and written report, referencing and layout.
\n\u2022 Writing is concise, clear and accomplished. There are no grammatical or spelling errors.
\nASSESSMENT BRIEF I MOBILE COMMUNICATIONS
\nFile: 305_MobileCommunications_Assessment1 2
\nAuthor: Gemenis Date: 18\/10\/2021 Status: Final<\/p>\n
—
\na brief assessment<\/p>\n
MOBILE COMMUNICATIONS MCO305 Advertising & Digital Media Faculty<\/p>\n
300th level<\/p>\n
a brief assessment<\/p>\n
COMMUNICATIONS ON THE GO<\/p>\n
Assessment 2<\/p>\n
Case Study of a Mobile-First Campaign<\/p>\n
Presentation in class and written report<\/p>\n
Due: Week 8<\/p>\n
Weighting: 30%<\/p>\n
Learning Outcomes:<\/p>\n
a. compare primary types of mobile communications and how they are implemented on different platforms;<\/p>\n
b. review how mobile communications agencies function and the effectiveness of their business models.<\/p>\n
c. analyse mobile campaign analytics and the effectiveness of a mobile communications campaign.<\/p>\n
Description:<\/p>\n
Research two recent marketing campaigns that featured a mobile first strategy or component. It could be on TikTok, Facebook, Instagram, Google or any other mobile platform.<\/p>\n
Give a detailed explanation of the function of each campaign, why they suited a mobile first approach and evaluate the effectiveness of<\/p>\n","protected":false},"excerpt":{"rendered":"
Assessment Brief Advertising & Digital Media Faculty MOBILE COMMUNICATIONS MCO305 Level 300 Assessment Brief MOBILE COMMUNICATIONS Assessment 2 Mobile First Campaign Case Study Class Presentation\u2026<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8773,8771,8772,8770,8775,8776,7685,8774,8769],"tags":[1400,613,142,7594,1394,7598,7595,7593,7597,7599,7601,7590,7596,133,7655,7656,7591,7592],"class_list":["post-91976","post","type-post","status-publish","format-standard","hentry","category-all-assignment-help","category-assessment-help-online","category-assessment-help-online-in-australia","category-assessments-help","category-australia-assignment-help","category-instant-assignment-help","category-my-assignment-help","category-sample-assignment-help","category-thesis-help","tag-best-custom-essay-writing-services","tag-best-dissertation-writing-services-uk","tag-best-online-essay-writing-services","tag-cheap-custom-essay-writing-services","tag-custom-research-paper-writers","tag-custom-research-papers-writing-service","tag-essay-writer-websites","tag-essay-writing-service-quality-cheap","tag-free-research-paper-writing-service","tag-help-me-write-a-research-paper","tag-i-need-help-with-my-dissertation","tag-professional-dissertation-writing-service","tag-quick-essay-writing-service","tag-research-paper-writing-service-cheap","tag-service-writing-my-essay-write-custom","tag-someone-to-write-my-paper","tag-top-rated-dissertation-writing-services","tag-top-uk-dissertation-writing-services"],"_links":{"self":[{"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/posts\/91976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/comments?post=91976"}],"version-history":[{"count":0,"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/posts\/91976\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/media?parent=91976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/categories?post=91976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/tags?post=91976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}