Do not use any outside research whatsoever.
\nAll research is contained within the case PDF. Please provide your own, original analysis.
\nRead the case study PDF: Burberry\u2019s new challenges in order to complete this assignment. The Case Study is available in the attachment.<\/p>\n
WRITE YOUR PAPER FROM THE PERSPECTIVE OF CONSULTANT SENDING A PROFESSIONAL DOCUMENT TO SENIOR LEADERSHIP ANSWERING THE PROMPTS BELOW. MAKE THIS LOOK, FEEL AND SOUND LIKE A REPORT FROM A PRO (NO FIRST PERSON, NO CASUAL LANGUAGE (DON’T JUST USE BIG WORDS TO USE THEM, BE COMMUNICATIVE AND READABLE).<\/p>\n
Please answer the following (in a Case Study \/ written paper format):<\/p>\n
Create a Porter\u2019s Five Forces Analysis Diagram (this will be a diagram – see attachment)
\nThis is not a design exercise, the boxes can be made in word, excel or a design program as you choose. Analysis is more important than an aesthetically appealing design.
\nPerform a strategic analysis of of Burberry\u2019s as follows:
\nPlease make your work far more thoughtful and in-depth than the discussion board
\nMarket \/ Market Domain (The Where)
\nDescribe Burberry\u2019s market and position within their market
\nOutline Burberry\u2019s top 5 competitors and how they are positioned versus Burberry
\nValue Creation (The Why)
\nDescribe Burberry\u2019s key offerings and how they are positioned in their market. Are they positioned to succeed or are they facing risk?
\nYou are encouraged to look at their brand as well BUT remember a great brand is built upon great strategy, understanding of customers (re: segments) and the delivery of quality offerings.
\nPay attention to key segments throughout your paper as how Burberry approaches segments is everything to their marketplace strategy
\nActivity Systems (The How)
\nOffer an overview of Burberry\u2019s key activities (marketing, product development, channels (retail, digital), supply chain
\nWho are key stakeholders and partners for Burberry? (i.e. do they carry outside brands, private label, licensing arrangements, partnerships?)
\nWhat is Burberry\u2019s retail strategy?
\nWhat is Burberry\u2019s digital strategy?
\nAre there risk or problems you\u2019ve observed in Burberry\u2019s activity systems?
\nProvide proof (from the case) where relevant by looking at the exhibits attached
\nRisk & Dilemmas Analysis
\nAnalyze the unique success factors of Burberry\u2019s luxury business and explain how it contributes to the brand\u2019s image.
\nStrategic dilemmas
\nHow are external factors (changing competition, technology, buyer expectations) affecting Burberry\u2019s ability to succeed?
\nProvide proof (from the case) where relevant by looking at the exhibits attached
\nHow have internal decisions (choices Burberry has made) positioned them to compete and succeed? Have they done everything near perfect or have they left themselves open to problems ahead?
\nShould Burberry do anything differently as a result of your analysis?How are digital media (ecommerce, marketing) social media and bloggers affecting Burberry\u2019s communications & marketing strategy and how they deliver customer experience?
\nBurberry is dealing with a changing world where fast fashion and experiential luxury are on the rise while the relevance of fashion shows and department stores is in question? Analyze this situation exploring these four variables assessing their potential impact and importance to Burberry\u2019s future.
\nMOST IMPORTANT: Given all the analysis you have done so far (strategic analysis, the external and internal, dilemmas) – what are FIVE recommendations you would make to Burberry’s senior leadership team making sure to “connect the dots” to how this solves SPECIFIC issues you have uncovered.
\nBe sure to look at your own analyses above and come with issues to tackle and detail how your ideas may make an impact.
\nImportant notes:<\/p>\n
Do not use any outside research whatsoever.
\nAll research is contained within the case PDF. Please provide your own, original analysis.
\nAny use of outside research, discussion with anyone (including classmates) will result in a failing grade
\nCase studies are from the perspective of the information in the case. If you know in real life what Burberry ended up doing you cannot use this information. You are only to use information in the case to perform analysis or make recommendations.
\nReferences should be made to material taken from the case. (if you cite the case, mention the citation as you would any source that is not your own ideas).<\/p>\n
Here is important information that WILL IMPACT YOUR GRADE throughout this course.<\/p>\n
Covid-19 \/ Pandemic impacts on strategy
\nYou will usually be asked to make a minimum of 3 strategic recommendations in most assignments. The pandemic is NOT to be a core part of your strategic analysis UNTIL AFTER you have provided 3 examples that examine the business without regards to the pandemic.
\nIF you choose to make Covid a central point, it will need to be your 4th recommendation (3 recs need to be non-pandemic related)
\nThe reason \/ the “Why”: While the pandemic has clearly had global impact, it is vital you learn to analyze businesses, markets and strategies without only looking at the pandemic alone. The pandemic is a somewhat rare event and we want to make sure we exercise other forms of situational and strategic analysis as well.
\nGrade impact: You will lose as much as a full grade level if your analyses all hinge on the pandemic alone.
\nSustainability & influencer strategies are a given, mentioning them without research and market insights is the worst form of leadership\u2026 therefore they are NOT allowed unless specifically directed.
\nIf you want to use them, ask in advance and let\u2019s decide if there\u2019s a strategic reason backing their use
\nIf they are specifically requested then they will be relevant to your answers and encouraged
\nThe reason \/ the “Why”: Students have tended to simply use influencers or sustainability as suggested business strategies with no research or data backing them. Analyzing the impacts of sustainability is encouraged IF you are willing to do the research to back it up.
\nObligatory use of \u201csustainability\u201d or \u201cinfluencer\u201d will result in points loss – as much as a grade level
\nNever use first person (I, me, myself) in class writings. They will result in immediate loss of a grade level
\nThe reason \/ The “Why”: We are here to write as future leaders so let\u2019s “level up” our discourse such that we communicate at the most senior level possible.
\nSPECIAL TIP: The answer is always\u2026. always\u2026 always start with the consumer (namely customer segments) and creating value for them.
\nValue creation is always our goal
\nALWAYS FOCUS ON SEGMENTS… become “customer obsessed”
\nRemember – demographics are not segments – we want to include everyone who shares the same drive and passion and demographics alone will rarely, if ever, capture those drivers. (see video for more commentary)<\/p>\n
—-<\/p>\n
Do not rely on any outside study in any way.<\/p>\n
The case PDF contains all of the research. Please submit your own unique analysis.
\nTo complete this assignment, read the case study PDF: Burberry’s New Challenges. The Case Study can be found as an attachment.<\/p>\n
WRITE YOUR PAPER FROM THE POINT OF VIEW OF A CONSULTANT SENDING A PROFESSIONAL DOCUMENT TO SENIOR LEADERSHIP AND RESPONDING TO THE PROMPTS BELOW. MAKE IT APPEAR, FEEL, AND SOUND LIKE A PROFESSIONAL REPORT (NO FIRST PERSON, NO CASUAL LANGUAGE (DON’T JUST USE BIG WORDS TO USE THEM, BE COMMUNICATIVE AND READABLE)).<\/p>\n
Please respond to the following questions (in the form of a Case Study or a written paper):<\/p>\n
Make a diagram of Porter’s Five Forces Analysis (this will be a diagram – see attachment)<\/p>\n
The boxes are not a design exercise.<\/p>\n","protected":false},"excerpt":{"rendered":"
Do not use any outside research whatsoever. All research is contained within the case PDF. Please provide your own, original analysis. Read the case study\u2026<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8773,8771,8772,8770,8775,8776,7685,8774,8769],"tags":[1400,613,142,7594,1394,7598,7595,7593,7597,7599,7601,7590,7596,133,7655,7656,7591,7592],"class_list":["post-92209","post","type-post","status-publish","format-standard","hentry","category-all-assignment-help","category-assessment-help-online","category-assessment-help-online-in-australia","category-assessments-help","category-australia-assignment-help","category-instant-assignment-help","category-my-assignment-help","category-sample-assignment-help","category-thesis-help","tag-best-custom-essay-writing-services","tag-best-dissertation-writing-services-uk","tag-best-online-essay-writing-services","tag-cheap-custom-essay-writing-services","tag-custom-research-paper-writers","tag-custom-research-papers-writing-service","tag-essay-writer-websites","tag-essay-writing-service-quality-cheap","tag-free-research-paper-writing-service","tag-help-me-write-a-research-paper","tag-i-need-help-with-my-dissertation","tag-professional-dissertation-writing-service","tag-quick-essay-writing-service","tag-research-paper-writing-service-cheap","tag-service-writing-my-essay-write-custom","tag-someone-to-write-my-paper","tag-top-rated-dissertation-writing-services","tag-top-uk-dissertation-writing-services"],"_links":{"self":[{"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/posts\/92209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/comments?post=92209"}],"version-history":[{"count":0,"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/posts\/92209\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/media?parent=92209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/categories?post=92209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/tags?post=92209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}