HCM 325 Module Three Journal Guidelines and Rubric
\nIn this journal, you will analyze the target market and industry segments in order to develop marketing objectives for an urgent care center.
\nRead Case 6.1 in your textbook and reflect on your own experience with urgent care centers, or interview a friend or family member about their experience.
\nAddress the following questions:
\n1. Based on their market research, did the entrepreneurs in the case find that the urgent care center model would appeal to the general population or that
\nsome segments of the population would find it more attractive than others?
\n2. What was the profile of the customers most likely to use the urgent care center?
\n3. How did knowledge of the characteristics of the best prospects contribute to an effective marketing campaign?
\n4. Based on external research (a quick literature search) and drawing upon your own experiences or the experiences of a family member or friend, what
\nare the key success factors for urgent care centers?
\n5. Based on the key success factors you have identified, determine one objective for marketing the urgent care center. State the objective as a SMART
\nobjective.
\nReference the case, your textbook, or other scholarly resources to support your responses.
\nJournal activities in this course are private. Only the instructor can view and comment on your assignments.
\nRubric
\nCritical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value
\nSegments Explains whether the urgent care
\ncenter model would appeal to the
\ngeneral population or specific
\nsegments and references the case
\nto support response
\nExplains whether the urgent care
\ncenter model would appeal to the
\ngeneral population or specific
\nsegments, but does not reference
\nthe case to support response
\nDoes not explain whether the
\nurgent care center model would
\nappeal to the general population
\nor specific segments
\n17
\nCustomer Profile Profiles customers most likely to
\nuse the urgent care center, and
\nreferences case or text to support
\nresponse
\nProfiles customers most likely to
\nuse the urgent care center, but
\ndoes not reference case or text to
\nsupport response
\nDoes not profile customers most
\nlikely to use the urgent care center
\n17
\nCharacteristics Explains how knowledge of the
\ncharacteristics of the customer
\ncontributes to an effective
\nmarketing campaign, and
\nreferences case or text to support
\nresponse
\nExplains how knowledge of the
\ncharacteristics of the customer
\ncontributes to an effective
\nmarketing campaign, but does not
\nreference case or text to support
\nresponse
\nDoes not explain how knowledge
\nof the characteristics of the
\ncustomer contributes to an
\neffective marketing campaign
\n22<\/p>\n
Success Factors Discusses key success factors for
\nurgent care centers, and
\nreferences scholarly resource or
\nreflects on personal experience to
\nsupport answer
\nDiscusses key success factors for
\nurgent care centers, but does not
\nreference scholarly resource or
\nreflect on personal experience to
\nsupport answer
\nDoes not discuss key success
\nfactors for urgent care centers
\n22
\nMarketing Objective Develops a SMART marketing
\nobjective based on key success
\nfactors identified, and references
\ncase or text to support response
\nDevelops a marketing objective
\nbased on key success factors
\nidentified, but does not reference
\ncase or text to support response
\nor objective is not stated as a
\nSMART objective
\nDoes not develop a marketing
\nobjective based on key success
\nfactors identified
\n22
\nTotal 100%<\/p>\n
—–<\/p>\n
Journal Guidelines and Rubric for HCM 325 Module Three
\nYou will study the target market and industry segments in this journal in order to build marketing objectives for an urgent care clinic.
\nRead Case 6.1 in your textbook and think about your personal experiences with urgent care centers, or interview a friend or family member about theirs.
\nRespond to the follQQowing questions:
\n1. Based on their market research, did the entrepreneurs in the case find that the urgent care center model would appeal to the general population or that some segments of the population would find it more attractive than others?
\n2. What was the profile of the customers most likely to use the urgent care center?
\n3. How did knowledge of the characteristics of the<\/p>\n","protected":false},"excerpt":{"rendered":"
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