INTB 2200
\nInternational Management
\nFall Term 2019
\neBay China case
\nAssignment Questions
\nEvaluate eBay Inc.\u2019s entry into China\u2019s C2C market and explain why eBay withdrew from
\nthe market by using both the IBV and RBV.
\nYou need to address the following questions to evaluate its entry strategy and withdrawal.
\n1. How attractive was the C2C market in China when eBay entered in 2002? What location
\nadvantages (country-specific advantages) did the Chinese market have then? In order to
\nprovide evidence-supporting answers, you could consider the tools covered in this course
\nor other business courses.
\n2. What ownership advantages (firm-specific advantages) did eBay China have in 2002
\n(both its headquarters (eBay Inc.) and its acquired subsidiary (EachNet))? Should these
\nownership advantages grant the eBay China a sustained competitive advantage in China?
\nWhy? In order to provide evidence-supporting answers, you could consider the tools
\ncovered in this course or other business courses.
\nMake sure to follow the following formatting guidelines. Otherwise, at least 5 points will be
\ndeducted.
\nYour answer should be no longer than two double-spaced pages, Times New Roman point 12
\nfonts, 2.5 cm margins. Exhibits (tables or graphs, NOT pure texts) to support your analysis
\ncan be attached in addition to the two pages, but should be restricted to one page. Make sure
\nto include your name, student number and your section in the header of your submission.
\nYou should only base your analysis on the evidence provided in the case. You are NOT
\nexpected to structure your analysis question by question.<\/p>\n","protected":false},"excerpt":{"rendered":"
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