Content Marketing Development
\n1.\tDescription:
\n\u2022Content Marketing Development Assignment Overview
\n\u2022The goal of this assignment is to develop 3 separate Content Marketing pieces for the organization of
\n\u2022your choice. You must identify the company you choose; provide the goal of the content pieces and
\n\u2022the target audience you are speaking to with the content pieces. Your goal is to develop 3 separate
\n\u2022pieces of content utilizing to build your companies brand and drive awareness and\/or acquisition.
\n\u2022Development of Content Calendar.<\/p>\n
Choose a Hotel\/Resort or Hospitality brand to develop your Content Strategy
\nProvide the background, objective of the content pieces and the audience you are directing the pieces.
\nPossible content pieces that could be developed:
\nVideo
\nSocial Media Post, Social Media. Digital or Search Ad
\nBlog Post
\nPodcast
\nInfographic
\nNewsletter
\nEmail
\nVlog
\nDeliverable:
\nA PowerPoint, Prezi, Keynote document with your Content Strategy outlining the objective, strategy and target audience and the three content pieces you developed. (if you are providing links for the content pieces, please be sure they are working.
\nDevelop 3 different content pieces
\nProvide rationale why you chose the content vehicles
\nDevelop a Content Calendar for the three content pieces
\nResources: Google search, Social Media, Property website, all content support materials in weekly course materials<\/p>\n","protected":false},"excerpt":{"rendered":"
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