PROJECT OUTLINE – ASSIGNMENT SHEET
\n______________________________________________________________________________
\nCourse Number BBAH70402 Course Title: Specialization in Luxury Brand
\nStrategy
\nProgram BBA International
\nHospitality
\nBusiness<\/p>\n
Assignment Type Report Assignment
\nName
\nIndividual Assignment
\nSemester 2022.04 Hand-out date: Course week: 1, Monday 12th
\nSeptember 2022
\nCampus \/ Learning
\nLevel
\nBulle\/London \/
\nLevel 6
\nHand-in date: Course week 8: Monday 31st
\nOctober 2022 at 3pm
\nOverall Grade
\nWeighting %
\n55% Grade
\nDistribution %
\n100% Individual
\nHand-in Place: TII through Moodle (electronic copy)
\non Specialization course link
\n_____________________________________________________________________________________________________
\nIV\u2019ed and approved – Final version 2022.04
\nOVERALL AIM:
\nTo apply knowledge of the principles of luxury brand management and of evaluating its marketing
\nstrategy to maintain the brand\u2019s identity and luxury credentials in an evolving environment.
\nThis assignment is based on academic knowledge of luxury strategy and understanding of the principles
\nof luxury marketing with reference to the \u201cdream equation\u201d (Kapferer & Bastien, 2012).
\nLearning Outcomes:
\nLO1 Demonstrate the ability to evaluate the concept of luxury branding and its management in the
\ncurrent environment.
\nLO2 Deconstruct the philosophy and identity of a luxury brand.
\nLO3 Make strategic recommendations for the use of marketing communications through a range of
\nmedia to maintain the brand\u2019s luxury credentials.
\nTransferable Skills:
\nTS1: Communication
\nTS3: Information literacy
\nRESOURCES AVAILABLE:
\nResources relevant to this assignment are listed in the Course Description but students are
\nresponsible for identifying and using other appropriate resources independently.
\nTASKS & ORGANIZATION:
\n\u2022 Select an existing non-hospitality luxury brand from the provided list.
\n\u2022 Present and discuss the positioning of this brand (to be included as a visual in the appendix).
\n\u2022 Propose a new hospitality-related brand extension to your parent brand. Analyse how the new
\nextension matches the brand\u2019s promise, reinforces the parent brand and helps customer live
\nthe parent\u2019s brand dream.
\n\u2022 Clarify target audience and analyse how the new brand extension addresses their
\ncharacteristics and unique requirements. Present persona for the new brand extension (to be
\nincluded as an appendix).
\n\u2022 Justify business objectives driving the decision of introducing this extension.
\n\u2022 Present brand identity prism for the parent brand and show how the new brand extension
\ntranslates the key components in its business, discuss its key differentiating elements (brand
\nidentity prism to be included as an appendix).
\n\u2022 Discuss marketing strategy for the brand extension in relation to its parent brand\u2019s marketing
\nand evaluate how it will help deliver the brand\u2019s dream. You must utilize online and offline
\nchannels.
\n_____________________________________________________________________________________________________
\nIV\u2019ed and approved – Final version 2022.04
\n\u2022 This assignment is to be presented in form of a report.
\n\u2022 Support your discussion with references to the relevant literature on the principles of luxury
\nbrand management, marketing and communication (minimum of 20 relevant references are
\nrequired). Sources can be identified through the Course Description, class material, and own
\nacademic research.
\nAll references and data sources used must be cited in the body of your text and also appear in a
\nreference list at the end of your paper using the correct APA format (7
\nth edition).
\nReferences are important. They acknowledge your source and avoids risk of plagiarism. They also
\nprovide the information necessary for a reader to locate and retrieve any source you cite for further
\nreference.
\ni) Appendices:
\nAppendices containing positioning, persona and brand identity prism are required. You will receive
\nspecific guidelines on these during workshops.
\nii) Format and Word Count: Reports of 2500 words (+\/- 10%).
\nYou will be penalized if the number of words is 10% over or under the permitted word count.
\nNote: the reference list and any appendices are NOT included in your word count.
\nAssignment Submission:
\nAssignment to be submitted electronically via the submission link on the course specialization site on
\nMoodle by Monday 31st October at 3pm.
\nASSESSMENT & GRADING:
\nThe paper will be graded based on the following dimensions:
\nTask LOs & TSs Learning Descriptors* Assessment
\nType
\nGrade
\nDistribution
\nResearch Paper
\n& Strategic
\nRecommendation
\nLO1, LO2,
\nLO3
\nTS1, TS3
\n\u2022 Knowledge & Understanding
\n\u2022 Cognitive Skills
\n\u2022 Professional Competencies
\n\u2022 Transferable Skills
\nSummative 100%
\n* See Appendix I & II for Grading Guidelines and details of Learning Descriptors
\nGrade Weighting Grade
\nDistribution
\nLearning Descriptors: Knowledge & Understanding 20%
\nCognitive Skills 20%
\nProfessional Competencies 20%
\nTransferable Skills: TS1: Communication 20%
\n_____________________________________________________________________________________________________
\nIV\u2019ed and approved – Final version 2022.04
\nSTATEMENT OF AUTHORSHIP
\nTo ensure proper academic research and report writing techniques, each individual or group written
\nproject ( help with nursing paper writing from experts with MSN & DNP degrees) work should include the following statement, signed by all students involved in the project ( help with nursing paper writing from experts with MSN & DNP degrees).
\n\u201cI confirm that this work is my own. Additionally, I confirm that no part of this coursework, except
\nwhere clearly quoted and referenced, has been copied from material belonging to any other person
\ne.g. from a book, handout, another student. In the event that I have used technology for checking
\nand\/or translating any text prior to my submission, I confirm that I have clearly mentioned this in my
\nwork. I am aware that it is a breach of GIHE regulations to copy the work of another without clear
\nacknowledgement and that attempting to do so renders me liable to disciplinary procedures. To this
\neffect, I have uploaded my work onto Moodle and have ensured that I have made any relevant
\ncorrections to my work prior to submission.\u201d
\nFINAL DOCUMENTS:
\n\u2022 It is your responsibility to check your own Originality Report and to ensure that you have
\nremoved any possible elements of plagiarism or bad practice (please refer to your APA
\npocket guide on how to reference correctly).
\n\u2022 Late work will not be accepted, and you will receive zero for your work.
\n\u2022 You are required to submit an electronic copy of your work to Turnitin. The electronic copy is
\ndesignated as the formal submission document.
\n\u2022 The final piece of work must be uploaded in enough time for the system to accept it on the due
\ndate. The system sometimes takes longer than normal to accept reports (from 30 min up to few
\nhours). Please note that larger documents will upload more quickly if they are saved as a PDF
\nfile.
\n\u2022 Referencing will be checked as Turnitin only checks similarities.
\n\u2022 Should you have difficulty using the system, you must contact your lecturer immediately
\n(leaving this until the last minute is unacceptable). It is YOUR responsibility to upload your own
\nwork and last minute IT issues will not be considered as mitigation.
\n\u2022 You must not upload your work onto another person\u2019s account. If this happens, your
\nsubmission may not be assessed, leading to a zero.
\n\u2022 You are required to agree to the Turnitin usage policies when you first access the Turnitin
\nwebsite. Full information regarding the Turnitin service, including privacy, copyright and fair
\nusage can be found on the Turnitin website at
\nhttp:\/\/www.turnitin.com\/static\/footnote\/usagepolicy.htm.
\nTS3: Information Literacy 20%
\nFINAL GRADE 100%
\n_____________________________________________________________________________________________________
\nIV\u2019ed and approved – Final version 2022.04
\nAPPENDIX I
\nGIHE LEVEL 6: Grading Guidelines (semester 5, 6 to 7)
\nGrade Learning Descriptor
\n80 \u2013 100%
\nExcellent
\na) Knowledge: A clear and exact demonstration of systematic knowledge and the
\ncritical understanding of the subject area: all arguments carefully developed and
\nclearly shown. Considered and effective use of literature beyond that supplied in
\nthe classroom. Data specialist in nature and informed by the existing body of
\nknowledge.
\nb) Cognitive: Synthesize, critically evaluate, and challenge information. Apply
\nknowledge and understanding accurately to a range of issues, questions and
\nproblems. Apply established techniques to synthesize, critically evaluate and
\nchallenge information. Recognizes the uncertainty, ambiguity and limits to
\nknowledge. Clear evidence of thinking and links to originality.
\nc) Professional Competencies: Engage, as appropriate practical and profession
\nskills and relevant ethical issues.
\nd) Transferable Skills: communicate complex information, arguments, and ideas
\neffectively and appropriately to explore issues and problems, use recognized
\nliterature, ICT, and planning; excellent report structure with APA presentation of
\nfigures, tables, references (in-text and list) where appropriate. Evidence of
\noriginality and novelty present.
\n70 \u2013 79%
\nVery Good
\na) Knowledge: A sound grasp of the subject material, with some critical
\nunderstanding and logical arguments shown. Reasonable evidence of wider study
\nbeyond the classroom.
\nb) Cognitive: Knowledge applied and used appropriately. Evidence of synthesis,
\ncritical review, and arguments. Evidence of critical thinking and Assessment of data.
\ne) Professional Competencies: Some engagement, as appropriate practical and
\nprofession skills and relevant ethical issues.
\nc) Transferable Skills: evidence of complex information and argument\u2019s evident,
\nconsidered use of communication tools, literature, ICT, and planning; well
\norganized report; appropriate choice and APA presentation of figures and tables;
\nclearly presented throughout.
\n50 \u2013 69%
\nPass
\na) Knowledge: Reasonable understanding of subject matter with some critical review
\nand Assessment, but some flaws and errors evident. Only limited evidence of wider
\nstudy and use of literature information.
\nb) Cognitive: Knowledge used to interpret data with some knowledge application
\nevident. But problems found in overall logic and argument. Limited critical review
\nand Assessment, thus thinking not shown.
\nc) Professional Competencies: Little evidence of key skill development in line with
\npractical and\/or professional problem solving.
\nd) Transferable Skills: considered use of communication tools, literature, ICT, and
\nplanning; a generally clear report with acceptable format, but some errors in APA
\nstyle and\/or omissions in presentation.
\n40 \u2013 49%
\nFail
\na) Knowledge: Limited understanding of the topic (sample nursing essay examples by the best nursing assignment writing service) with a minimal critical application
\nor Assessment; considerable factual errors evident. Virtually no inclusion of literature
\ninformation beyond lecture materials.
\nb) Cognitive: Knowledge used to describe, a limited application of knowledge shown.
\nLimited evidence of argument and logical thinking.
\nc) Professional Competencies: Limited evidence of skills development in line with
\npractical or professional development or problem solving.
\n_____________________________________________________________________________________________________
\nIV\u2019ed and approved – Final version 2022.04
\nd) Transferable Skills: inadequate use of communication tools, ICT, and some
\nplanning; little attention given to the report structure; a very limited use of illustrative
\ntables and figures. APA problems evident and serious flaws in presentation shown.
\n20-39%
\nFail
\na) Knowledge: Minimal understanding of the subject; serious factual errors evident.
\nNo critical review or Assessment evident.
\nb) Cognitive: Very limited argument or logic shown. Poor evidence of thought.
\nc) Professional Competencies: Poor evidence of skills development.
\nd) Transferable Skills: poor use of communication tools, literature, ICT, and planning;
\npoorly structured report; disorganized, missing sections, minimal presentation of
\nsupporting data.
\n0 \u2013 19%
\nFail
\na) Knowledge: Very poor coverage of material with little relevant information evident.
\nVirtually no evidence of understanding or exploration. A few lines of relevant material
\nor no material at all.
\nb) Cognitive: No argument or logic shown.
\nc) Professional Competencies: None shown
\nd) Transferable Skills: minimal attempt to provide a structured answer. Poor.
\nThe qualitative criteria include consideration of:
\n\u2212 The quality of the report\/essay \u2013 use of sections, diagrams, figures, citation of references,
\nneatness etc.
\n\u2212 Student knowledge of the subject; depth and quality of answer.
\n\u2212 Evidence of reading \/ study beyond the regurgitation of standard taught materials.
\n\u2212 Shows level 6 competencies together with synthesis and Assessment.
\nCommon Assessment Methods: case studies, dissertations, simulations, applied business project ( help with nursing paper writing from experts with MSN & DNP degrees)s,
\nfinal reports\/end of term papers, long answer examination.<\/p>\n","protected":false},"excerpt":{"rendered":"
PROJECT OUTLINE – ASSIGNMENT SHEET ______________________________________________________________________________ Course Number BBAH70402 Course Title: Specialization in Luxury Brand Strategy Program BBA International Hospitality Business Assignment Type Report Assignment\u2026<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7732,7731,7739,7735,7730,7734,7737,7740,7736,7733,7738,7741],"tags":[618,576,116,631,19,473,633,630,628,450,597,594,626,636,635,639,574,638,622,624,620,621,619,623,617,625,627,573,637,634,629,632],"class_list":["post-94165","post","type-post","status-publish","format-standard","hentry","category-apps-to-help-with-writing-assignment","category-assignment-help-in-australia","category-assignment-help-website","category-assignment-helpers-for-students","category-essay-writing","category-help-students-with-assignment","category-i-will-pay-someone-to-do-my-assignments","category-looking-for-someone-to-do-my-assignments","category-pay-someone-to-do-my-assignment","category-paying-someone-to-do-assignment","category-university-assignment-hacks","category-studybay","tag-assignment-writing-services-in-usa","tag-best-dissertation-writing-services","tag-best-essay-writing-service","tag-best-paper-writing-services","tag-best-research-paper-writing-services-in-usa","tag-cheap-essay-writing-service","tag-cheap-research-paper-writing-service","tag-college-paper-writing-service","tag-dissertation-help-online","tag-dissertation-writing-services","tag-dissertation-writing-services-illegal","tag-dissertation-writing-services-near-me","tag-dissertation-writing-services-usa","tag-essay-writer","tag-essay-writing-service","tag-essay-writing-service-usa","tag-free-dissertation-writing-services","tag-free-essay-writing-service","tag-homework-essay-writer","tag-homework-essay-writer-free","tag-homework-help-global","tag-homework-help-services","tag-homework-help-usa","tag-homework-writing-help","tag-homework-writing-service","tag-legit-research-paper-writing-services","tag-legitimate-dissertation-writing-services","tag-professional-essay-writers","tag-research-essay-pro","tag-research-paper-writer-online-free","tag-research-paper-writing-services-online","tag-research-paper-writing-websites"],"_links":{"self":[{"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/posts\/94165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/comments?post=94165"}],"version-history":[{"count":0,"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/posts\/94165\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/media?parent=94165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/categories?post=94165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.studyproessays.com\/help\/wp-json\/wp\/v2\/tags?post=94165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}