You will create this assignment following the Assignment Detail instructions below.<\/p>\n
Review the tutorial How to Submit an Individual Project.<\/p>\n
Using the company research you conducted in your Unit 3 assignment, write a paper about the company you chose that describes the firm and its strategy. Using information from AIU\u2019s Library, IBIS World, and the Internet and feedback from your instructor on your PowerPoint slideshow from Unit 3, address the following points in a 6-page paper: Assume you work for a consulting firm and have been tasked with researching a company and writing a paper for your client.<\/p>\n
Regarding the paper:<\/p>\n
Select a large American corporation; conduct research on the corporation and the market(s) in which it competes; and
\nMake a six-page paper for your client, excluding the title and reference pages.
\nAddress the following in your paper using information from the business press, AIU’s Library, IBIS World (via AIU’s library), and the Internet.<\/p>\n
Describe the company, including its products or services, annual sales, and market share (this information is easily accessible through the library’s IBIS World database).
\nDescribe the product market(s) in which it is active.
\nIs it, for example, an oligopoly or monopolistically competitive market, a perfectly competitive market, or a monopoly? (Select the best fit.)
\nExplain.<\/p>\n
For this assignment, suppose that you work for a consulting firm, and that you have been asked to research a company and write a paper for your client.<\/p>\n
For the paper:<\/p>\n
Choose a large U.S. company;
\nResearch the company and the market(s) in which it competes; and
\nPrepare a six page paper for your client, not including the title page and reference page.
\nUsing information from the business press, AIU\u2019s Library, IBIS World (through AIU\u2019s library) and the Internet, address the following in your paper.<\/p>\n
Describe the firm, including such information as its
\nproducts or services
\nannual sales, and
\nmarket share (This information is readily available in the library\u2019s IBIS World database).
\nDescribe the product market(s) in which it operates.
\nFor instance, does it operate within an oligopoly or monopolistically competitive market, a perfectly competitive market, or is it a monopoly? (Choose the closest fit.)
\nExplain.
\nDoes it operate in only one region of the United States? Does it operate nationally or internationally? Explain.
\nWho are its competitors?
\nGive a brief overview of the other businesses in the market.
\nIdentify and explain at least 2 economic concepts that this firm seems to use to its advantage.
\nExamples might include product differentiation; attainment of economies of scale; advertising; whether the firm is regional, national, or international; and so on.
\nYou may include an explanation of how any significant recent events or changes in this market have affected this firm. Examples are mergers and acquisitions, technological change, legal issues, whether market demand is expanding, and so on.
\nProvide your Assessment of how this firm might better respond to the challenges it faces.
\nPlease include an explanation of how any significant recent events or changes in this market have affected this firm. Examples are mergers and acquisitions, technological change, legal issues, whether market demand is expanding, and so on.
\nProvide your Assessment of how this firm might better respond to the challenges it faces.
\nFor your paper:<\/p>\n
Utilize at least 2 credible sources to support the arguments presented in the paper. Make sure you cite appropriately within your paper and list the reference(s) in APA format on your Reference page.
\nYour paper should be 6 pages in length, not counting the Title page and Reference page. In accordance with APA formatting requirements, it should be double-spaced and include a running head and page numbers.
\nThe following offer information to help you with your research:<\/p>\n
IBIS World Industry Reports are an excellent source of information for this assignment. IBIS World Reports are available through AIU’s Library in the Find Articles and E-books section of the e-Resources area.
\nhttps:\/\/careered.libguides.com\/university_AIUOnline\/companyresearch
\nhttps:\/\/studentlogin.aiuniv.edu\/CourseGuides\/5\/Tutorials\/companyinformation.pdf<\/p>\n
Grading Criteria
\nGrading Criteria\tProficient Descriptor\tPoints
\nOrganization\t\u2022 Sequences information logically to enhance understanding of the firm\u2019s status. Uses clear topic (sample nursing essay examples by the best nursing assignment writing service) sentences to state the focus of each section. Uses transitions to connect key points.
\n\u2022 Specifies facts, examples, and vocabulary relevant to the intended audience.\t10
\nDescription of the firm\t\u2022 Describes the firm, its products or services, annual sales, and market share. (10 points)
\n\u2022 Identifies whether the firm operate operates nationally or internationally. If nationally, explain if operation is in one, or multiple, regions of the United States. (10 points)
\n\u2022 Describes the market(s) in which the firm operates, explaining whether it operates within an oligopoly, a monopolistically competitive market, a perfectly competitive market, or a monopoly. (10 points)
\n\u2022 Identifies competitors, giving a brief overview of the other businesses in the market. (10 points)\t40
\nEconomic Concepts\t\u2022 Explains at least 2 economic concepts that the firm seems to use to its advantage; such as, product differentiation, attainment of economies of scale, advertising, and others. (20 points)<\/p>\n","protected":false},"excerpt":{"rendered":"
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