MGT-321_International business
\nLearning Outcomes:<\/p>\n
Identify and evaluate the significant trade agreements affecting global commerce (Lo 1.1)
\nAnalyze the effects of culture, politics and economic systems in the context of international business (Lo 2.1)
\nExplain the forces driving and evaluating the impact of globalization (Lo 1.3)
\nCarryout effective self-Assessment through discussing economic systems in the international business context (Lo 3.1)<\/p>\n
Discussion Questions<\/p>\n
What is the World Trade Organization? What is its role in the world economy? (minimum words: 400)
\nWhat is the International Monetary Fund? Discuss its relationship with the World Bank. (minimum words: 500)
\nHow do you think BMW integrates its various unique brands into a global effort that works for them (BMW, Rolls-Royce, and the MINI) across the world\u2019s many global markets? (minimum words: 400)
\nWhat is your reaction to the global brand of BMW when you hear its name, think of the brand, and see BMW vehicles on the road? (minimum words: 400)
\nRolls-Royce’s chase of perfection drives the supreme quality, exquisite hand craftsmanship, and attention to the finest detail to maintain its global position as the pinnacle luxury automobile manufacturer in the world. How do you think the Rolls-Royce brand helps, or hurts, other BMW brands globally (i.e., BMW, the MINI)? Give arguments in support of your answer. (minimum words: 500)
\nThe MINI is a unique car offering in the BMW portfolio. It has long-engaged in clever solutions and distinctive designs that have enabled terrific urban driving and have catered to customers\u2019 individual needs. Do you agree that this is the focus for the MINI, and do you think it is working as advertised globally? Discuss. (minimum words: 500)<\/p>\n
Case study<\/p>\n
Please read Case 1: \u201cGlobalization of BMW, Rolls-Royce, and the MINI\u201d available in your e-book (International business: Competing in the global marketplace (13th ed.), at page no.625, and answer the following questions:<\/p>\n
Assignment Question(s):<\/p>\n
How do you think BMW integrates its various unique brands into a global effort that works for them (BMW, Rolls-Royce, and the MINI) across the world\u2019s many global markets? (minimum words: 400)
\nWhat is your reaction to the global brand of BMW when you hear its name, think of the brand, and see BMW vehicles on the road? (minimum words: 400) How do you think BMW combines its different brands, like BMW, Rolls-Royce, and MINI, into a global effort that works for them in all the different markets around the world? (minimum words: 400)
\nWhat do you think about when you hear the name BMW, think about the brand, or see BMW cars on the road?
\nRolls-Royce’s chase of perfection drives the supreme quality, exquisite hand craftsmanship, and attention to the finest detail to maintain its global position as the pinnacle luxury automobile manufacturer in the world. How do you think the Rolls-Royce brand helps, or hurts, other BMW brands globally (i.e., BMW, the MINI)? Give arguments in support of your answer. (minimum words: 500)
\nThe MINI is a unique car offering in the BMW portfolio. It has long-engaged in clever solutions and distinctive designs that have enabled terrific urban driving and have catered to customers\u2019 individual needs. Do you agree that this is the focus for the MINI, and do you think it is working as advertised globally? Discuss. (minimum words: 500)<\/p>\n","protected":false},"excerpt":{"rendered":"
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