Course Name: Marketing Management\tStudent\u2019s Name:
\nCourse Code: MGT201\tStudent\u2019s ID Number:
\nSemester: 1st \tCRN:
\nAcademic Year: 2022-23<\/p>\n
For Instructor\u2019s Use only
\nInstructor\u2019s Name:
\nStudents\u2019 Grade: \/Out of 15\tLevel of Marks: High\/Middle\/Low<\/p>\n
Learning Outcomes:
\n1.\tRecognize an understanding of the overall marketing concepts, goals and strategies within the context of organizations goals and strategies. (CLO-1)
\n2.\tDevelop critical and analytical thinking necessary to overcome challenges and issues of marketing in the changing global environment. (CLO-4)<\/p>\n
Part-A: Case Study
\nRead the Chapter Case Study \u201cA Flood of Water Consumption Choices\u201d from Chapter No- 1 \u201cOverview of Marketing\u201d Page: – 24 and 25 given in your textbook\/E-book \u2013 \u201cMarketing\u201d (8th ed.) by Dhruv. Grewal and Michael Levy (2022) and answer the following Questions:<\/p>\n
1.\tHow does marketing impact the consumption of water, and how has this impact changed since the mid-20th century? (2.5 Marks)
\n2.\tDescribe three distinct target markets for drinking water. How does marketing create value for each of these segments using the four Ps: product, price, place, and promotion? (2.5 Marks)
\n3.\tHow has changing societal values impacted the way in which water is purchased and consumed? (2.5 Marks)<\/p>\n
Part-B: Critical Thinking<\/p>\n
Reading required: – Read Chapter 3, 5, 6 and 7 carefully and then put your answers based on your understanding.
\n1.\tSuppose you own an herbal tea company and you want to introduce a new product called Mint-Enhanced Tea\u2014a mint and lemon herbal tea. Being a marketer, how you should go about creating excitement using various social and mobile media tools?
\nChapter-3. (2.5 Marks) (Minimum 150 words)<\/p>\n
2.\tToday, marketers cannot ignore consumers\u2019 concerns about the environmental impact of the firm\u2019s activities. What are some of the environmental concerns consumers have regarding marketing activities? Critically examine how can marketers address these important concerns? Chapter-5 (2.5 Marks) (Minimum 150 words)<\/p>\n
3.\tTaking into account the example of buying \u201ciPads\u201d for personal use versus buying more than \u201c100 iPads\u201d for a firm, how you can differentiate between the consumer buying process discussed in Chapter-6 and the B2B buying process discussed in Chapter-7?
\nChapter-6 and 7 (2.5 Marks) (Minimum 150 words)<\/p>\n
Important Notes: –
\n\u2022\tFor each question, you need to answer not in less than 150 Words.
\n\u2022\tSupport your answers with course material concepts, principles, and theories from the textbook and scholarly, peer-reviewed journal articles etc.
\n\u2022\tUse APA style for writing references.<\/p>\n
Good Luck<\/p>\n
Answers
\nPart-A
\n1.
\n2.
\n3.<\/p>\n
Part-B
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\n3.<\/p>\n","protected":false},"excerpt":{"rendered":"
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