n Process] 70635 \u2013 ASSESSMENT 1 BRIEFSubject Code and Title
\nASSESSMENT 1 BRIEF
\nSubject Code and Title SHM608 Strategic Hotel Management
\nAssessment Strategic Briefing Paper
\nIndividual\/Group Individual
\nLength 1,500 words (+\/- 10%)
\nLearning Outcomes The Subject Learning Outcomes demonstrated by successful completion of the task below include:
\na. Understand and apply analytical tools for strategy formulation appropriate to a hotel.
\nb. Prepare, apply and monitor a strategic business plan for a hotel.
\nc. Generate, implement and justify business and marketing strategies suitable for new or continuing hotels.
\nd. Evaluate and justify resources, capabilities, competencies and competitive advantage for new or continuing hotels.
\ne. Analyse the managerial tasks associated with developing and executing organisational strategies.
\nf. Work effectively in teams and participate in strategic management decision-making concerning the operations of a hotel.
\nSubmission Due by 11:55pm AEST\/AEDT Monday, Week 5.
\nWeighting 40%
\nTotal Marks 100 marks
\nAssessment 1 \u2013 Strategic Briefing Paper (Individual) Task Summary
\nIn this assessment, you will need to create a one-year strategic plan for your \u2018HOTS\u2019 hotel. Within this, you must include the following: Conduct a critical analysis of the micro and macro environment that the hotel was in when your team took over management. Argue how your intended overarching strategy will translate into strategic direction for the three levels of management. Within this, you must also demonstrate how this will inform your strategic direction (mission and vision, CSR, Ethics and Objectives and Goals). And lastly, provide practical examples in the different HOTS Decision Categories as to how your overarching strategy will be applied within the first year.
\nYou must utilize at least three (3) theoretical models to either critically analyse the hotel environment or to produce strategic recommendations for the hotel. Please support each of your recommendations with justifications.
\nSHM608 Assessment 1, Individual Report Brief Page 1 of 4
\nPrepare a 1,500-word brief based on the environmental assessment and your recommended strategy\/s for the first year. You must demonstrate strong critical arguments, justified through at least three key strategic management theories, as mentioned above. Discuss and critically evaluate the practicality of your over-arching strategy (vision, mission, etc.). These must be cohesive with your environmental analysis. Make practical recommendations in relation to all the decision categories from the HOTS simulation (e.g., Rates, Rev. Mgt., F&B, etc.).
\nThe brief must be presented in a Business Report structure and to a standard that would be used in a real-world environment. You are to assume this briefing paper applies to your HOTS hotel.
\nFormat
\n\u2022 Word Count: 1,500 words (exceeding 10% over this will result in a reduction of a grade, e.g., a credit will become a pass)
\n\u2022 Style: Business Report
\n\u2022 Refer to the Assessment Structure Style Guide for further format requirements.
\nReferencing
\nIt is essential that you use appropriate APA style for citing and referencing research. Please see more information on referencing here in the Academic Writing Guide found via the Academic Skills website.
\nSubmission Instructions
\n1. Please submit your report in the format as prescribed above in Word document to: Blackboard SHM608 folder \u2018Individual Assessment\u2019 by 11:55pm on the Monday of Week 5.
\n2. Your assignment must include a minimum of twelve (12) scholarly references.
\nAcademic Integrity
\nAll students are responsible for ensuring that all work submitted is their own and is appropriately referenced and academically written according the Academic Writing Guide. Students also need to have read and be aware of Torrens University Australia Academic Integrity Policy and Procedure and subsequent penalties for academic misconduct. These are viewable online.
\nStudents also must keep a copy of all submitted material and any assessment drafts.
\nSHM608 Assessment 1, Individual Report Brief Page 2 of 4
\nAssessment Rubric
\nAssessment Attributes Fail
\n(Yet to achieve minimum standard) 0-49% Pass
\n(Functional)
\n50-64% Credit
\n(Proficient) 65-74% Distinction
\n(Advanced)
\n75-84% High Distinction
\n(Exceptional)
\n85-100%
\nUse of literature\/evidence of reading
\n\u2022 20% weighting \u2022 Either no evidence of literature being consulted or irrelevant to the assignment set. \u2022 Literature is presented uncritically, in a purely descriptive way and indicates limitations of understanding. \u2022 Clear evidence and application of readings relevant to the subject; uses indicative texts identified. \u2022 Able to critically appraise the literature and theory gained from a variety of sources, developing own ideas in the process. \u2022 Has developed and justified using own ideas based on a wide range of sources which have been thoroughly analysed, applied and discussed.
\nKnowledge of theory
\n\u2022 20% weighting \u2022 Inaccurate or inappropriate choice of theory. \u2022 Selection of theory is appropriate, but some aspects have been missed or misconstrued. \u2022 Most key theories are included in the work in an appropriate straightforward manner. \u2022 Insightful and appropriate selection of theory in key areas. \u2022 Assignment demonstrates integration and innovation in the selection and handling of theory.
\nAnalysis
\n\u2022 20% weighting \u2022 Fails to analyse information. \u2022 Can analyse a limited range of information with guidance using classification \/ principles. \u2022 Can analyse with guidance using given classification \/ principles. \u2022 Can analyse a range of information with minimum guidance, can apply major theories and compare alternative methods\/techniques for obtaining data. \u2022 Can analyse new and\/or abstract data and situations without guidance using a wide range of techniques appropriate to the topic (sample nursing essay examples by the best nursing assignment writing service).
\nConclusions
\n\u2022 20% weighting \u2022 Unsubstantiated\/invalid conclusions based on anecdote and generalisation only, or no conclusions at all \u2022 Limited evidence of findings and conclusions supported by theory\/literature. \u2022 Evidence of findings and conclusions grounded in theory\/literature. \u2022 Good development shown in summary of arguments based in theory\/literature. \u2022 Analytical and clear conclusions well-grounded in theory and literature showing development of new concepts.
\nPresentation and Referencing
\n\u2022 20% weighting \u2022 Unsatisfactory level of presentation quality.
\n\u2022 None or almost no photos, diagrams etc.
\n\u2022 Incompetent level of understanding of relevant software.
\n\u2022 No evidence of any significant idea for presentation.
\n\u2022 Incorrect citing.
\n\u2022 No and\/or very poor reference list. \u2022 Presentation quality to a minimal level.
\n\u2022 Somewhat reasonable level of graphic use: very few photos, diagrams etc. however no context.
\n\u2022 Very little evidence of an idea for the presentation.
\n\u2022 Somewhat reasonable understanding of the relevant software.
\n\u2022 Incorrect citing.
\n\u2022 Poor reference list. \u2022 Presentation quality to a competent level.
\n\u2022 Reasonable level of graphic use, some photos, diagrams, drawings etc.
\n\u2022 Reasonable evidence of an idea for presentation.
\n\u2022 Reasonable understanding of the relevant software.
\n\u2022 Appropriate citing and reference list. \u2022 Very effective presentation quality.
\n\u2022 Good use of graphics.
\n\u2022 Good level of understanding of the relevant software.
\n\u2022 Good citing and reference list. \u2022 Variety of sources \u2022 Excellent use of graphics (photos, diagrams, tools etc.)
\n\u2022 Superior understanding of the relevant software.
\n\u2022 Extremely creative presentation ideas well resolved and implemented.
\n\u2022 Excellent citing and reference list.
\n\u2022 Wide variety of quality sources.
\nMark range out of 100 0- 49.5 50 \u2013 64 65 -74 75-84 85+
\nSHM608 Assessment 1, Individual Report Brief Page 3 of 4
\nThe following Subject Learning Outcomes are addressed in this assessment
\nSLO a) Understand and apply analytical tools for strategy formulation appropriate to a hotel.
\nSLO b) Prepare, apply and monitor a strategic business plan for a hotel.
\nSLO c) Generate, implement and justify business and marketing strategies suitable for new or continuing hotels.
\nSLO d) Evaluate and justify resources, capabilities, competencies and competitive advantage for new or continuing hotels.
\nSLO e) Analyse the managerial tasks associated with developing and executing organisational strategies.
\nSLO f) Work effectively in teams and participate in strategic management decision-making concerning the operations of a hotel.
\nSHM608 Assessment 1, Individual Report Brief Page 4 of 4<\/p>\n
————–<\/p>\n
70635 \u2013 ASSESSMENT 1 BRIEFSubject Code and Title
\nBRIEF FOR ASSESSMENT 1<\/p>\n
SHM608 Strategic Hotel Management is the subject code and title.<\/p>\n
Strategic Assessment Briefing Paper<\/p>\n
Individuals and Groups<\/p>\n
1.500 words (plus or minus 10%)<\/p>\n
Learning Objectives The Topic Successful completion of the task below demonstrates the following learning outcomes:<\/p>\n
a. Understand and apply hotel-specific analytical methodologies for strategy formulation.<\/p>\n
b. Create, implement, and monitor a hotel strategic business strategy.<\/p>\n
c. Develop, implement, and justify business and marketing plans for new or existing hotels.<\/p>\n
d. Assess and justify new or continuing hotel resources, skills, competencies, and competitive advantage.<\/p>\n
b. Examine the managerial duties involved in developing and implementing organizational strategies.<\/p>\n
f. Effectively collaborate in teams and engage in strategic management decision-making regarding the<\/p>\n","protected":false},"excerpt":{"rendered":"
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