Deliverable Length: 10\u201315 slide PowerPoint with 200\u2013250 words speaker notes per slide<\/p>\n
The board has called a meeting to see how the new product for MM is coming along. Michelle calls you about the meeting.<\/p>\n
“I like your ideas for branding the product,” she says. “I think the board wants an overview now of the whole process we are using for developing the new product. Can you do that?”
\n“Thanks for the comments about the branding strategy,” you say. “I tried to be creative with my approach. I’d be glad to show the board the process we are using to develop the new product.”
\n“Great,” she says. “Why don’t you do what you did last time? The 10\u201315 slides that you presented worked well in the 30-minute time slot.”
\n“In the past I’ve done similar presentations and have a format that really works. The board has been very receptive to the flow of the information and I think it will work for us for this presentation too,” she adds. “I’ll instant message the information to you after our meeting. The flow might work for you also.”
\n“Great,” you respond. “I’ll get started on this first thing in the morning.”
\nWhen you get back to your office, the instant message from Michelle is on your screen. It reads:<\/p>\n
These are the areas we need to cover in the presentation.
\nIdea generation
\nIdea screening
\nConcept development and testing
\nMarketing strategy development
\nBusiness analysis
\nProduct development
\nTest marketing
\nCommercializationBe sure to include the information from our discussions on branding as part of the marketing strategy development phase of the process.<\/p>\n
—<\/p>\n
Length of Deliverables: 10\u201315 slides Speaker notes of 200\u2013250 words per slide in PowerPoint<\/p>\n
The board has arranged a meeting to discuss the progress of the new MM product. Michelle calls to inform you about the meeting.<\/p>\n
“I appreciate your product branding ideas,” she comments. “I believe the board now wants an overview of the entire approach we’re utilizing to develop the new product.” “Are you capable of doing that?”<\/p>\n
“Thank you for your feedback on the branding approach,” you say. “I attempted to be innovative in my approach.” I’d be delighted to demonstrate to the board the process we’re employing to build the new product.”<\/p>\n
“Excellent,” she says. “Why don’t you do what you did last time? The 10\u201315 slides that you presented worked well in<\/p>\n","protected":false},"excerpt":{"rendered":"
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