Business Plan Outline
I. Business Name
a. Unparalleled Innovations
II. Company Description
a. Industry
i. Marketing/Public Relations/Communications
b. Needs will this business satisfy
i. Unparalleled Innovations (UI) will offer a full range of advertising, branding, marketing & public relations services. UI will provide high-quality, effective branding strategies to drive growth for all business needs.
c. Location & Physical Operation
i. Stationed in the Metro-Atlanta area
ii. Offering virtual & remote services
III. Mission, Vision, Culture
a. Draft Mission Statement
i. Our mission is to unlock and elevate your brand by providing compelling full-range marketing services committed to producing results and enhancing your overall success.
b. Draft Vision Statement
i. Creating innovative strategies & delivering respectable, measurable results to raise your business to the next level, no matter the starting point.
c. Draft Core Beliefs & Culture
i. Immersing our culture with our vision to deliver success through collaboration.
ii. We strongly believe in communication, respect, support & trust.
iii. Core Values: Passion, Performance, Promise
IV. Opportunity Analysis & Research
a. Description of Target Customer (demographic, geographic, needs, trends, decision-making process)
i. Middle-class & wealthy professionals who love to travel, eat out at restaurants, shop, & use social networking. These individuals own businesses or aim to start up businesses.
ii. They may work in industries such as: healthcare, real estate, sports/recreation, home improvement, finance, or hospitality
iii. Between age 25-60
iv. Married, have kids, & own homes
V. Marketing Strategy & Plan
a. How to target customers
i. Social media advertising
ii. Search advertising
iii. SEO
b. Plan for growth
i. Serving clients & serving them well
1. Take risks & make sacrifices to keep the early clients happy in hopes of creating a gateway to endless referrals.
ii. Establish a referral program
iii. Distinguish ourselves from the competition and advertise it well
iv. Identify & adapt to market needs
VI. Management & Operations
a. Draft Organizational Chart (can be written/does not need to be a graphic)
i. Initially, the company will have two partners. As the need for an expanded team develops, we will add directors for each team below. Next, each director will have the ability to add members as needed.
1. Project Management Team
2. Creative Team
3. Account Management Team
4. Representatives/ Coordinators
b. Workplace environment & culture
i. Flexibility
ii. Represent our values; make employees & clients feel valued
1. Reward those who exemplify these values
iii. Establish & maintain our expectation
c. Physical Location – remote
d. Facilities- n/a
VII. Financial Analysis & Projections
a. Estimated start-up cost
i. 20k for digital ads, equipment, software, insurance, & licensing.
b. Start-up investment sources
i. Personal investments