Question 1: Find details to complete the crisis timeline below.
Crisis Timeline:
January, 2006 Salon.com interviewed Abercrombie & Fitch CEO Mike Jeffries and Jeffries stated that the company featured certain types of “good-looking people”.
May 3, 2013
May 9, 2013 1.
2. Huffington Post published an open letter from a mother about her rejection of the brand’s values and what this meant to her daughters.
3.
4. Major news organizations began to take notice.
May 13, 2013
May 14, 2013
May 15, 2013
May 17, 2013 Comedians and Ellen DeGeneres and Jimmy Kimmel both addressed the controversy on their shows.
May 19, 2013
Three weeks after #FitchTheHomeless was released
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Question 1: Fill in the blanks on the crisis timeline below.
Timeline of the Crisis:
January of the year 2006
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In an interview with Salon.com, Abercrombie & Fitch CEO Mike Jeffries remarked that the brand highlighted “good-looking people.”
1. 2. The Huffington Post published an open letter from a mother describing her rejection of the brand’s beliefs and what this meant to her daughters on May 3, 2013 and May 9, 2013.
3. 4. Major news organizations became aware of the situation.
Comedians Ellen DeGeneres and Jimmy Kimmel also addressed the subject on their shows on May 13, 2013, May 14, 2013, May 15, 2013, and May 17, 2013.
19th of May, 2013
Three weeks following the release of #FitchTheHomeless,
