Conduct your own research on Hard Rock Stadium naming rights and what sponsors are paying
for this large-scale type of investment. Provide an example of a stadium naming rights
partnership.
• Why did the sponsoring company see value in naming a major sports facility?
• How do they activate/plan to activate the sponsorship?
• Do you believe these investments are worth it in the long run for corporations? Why or
Why not?
500-550 WORDS
USE SCHOLARLY SOURCES