Question:
As stated in the textbook, the motivation to belong is an important part of human life. Consumers are generally social creatures who desire contact and affiliation with others. As a result, consumers often belong to a number of formal or informal groups. These groups can exert significant influence on consumer behavior. Go toLinkedIn, and create a LinkedIn account if you have not already done so (see “LinkedIn 101” for more details). In this week’s blog post, discuss two to three (2-3) methods in which a business could use LinkedIn to influence consumer behavior. (Hint: See Chapter 10, pages 197-210 in the textbook for more details). Your blog entry should be approximately two to three (2-3) paragraphs in length. Additionally, be sure to respond to the blog entries created by two (2) of your peers.