Renting Motion pictures The video rental trade is fiercely aggressive. Prospects have their alternative of renting a film by driving to a retailer (Blockbuster), ordering by way of the mail (Netflix), or watching immediately from their tv (pay-per-view or Netflix). Utilizing Porter’s Five Forces Model (purchaser energy, provider energy, menace of recent entrants, menace of substitute merchandise, and competitors), consider the attractiveness of getting into the film rental enterprise. Make sure you embrace product differentiation, switching prices, and loyalty applications in your Assessment