U need read the Pillsbury case and the PPt carefully and than answer the question that i upload, the PPT contains the concept of the questions.
and for the POP and POD, you can find in this link:
https://www.marketing91.com/points-of-parity-and-points-of-difference/
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For the Question 3, here is the concept of “SMART”
•Specific
–Include communication task and target
•Measurable
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–Identifies a starting point
–Identifies the desired outcome
–Method for assessment
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•Agreed upon
•Realistic
Time-focused
